Information Messaging Positioning Sales Training 
The Product Bistro
DECEMBER 11, 2018
A recent round of staff reductions at work has led to the expected “goodbye” emails, where departing colleagues send notes of their departure, some memories, and contact information. It is long, so get a fresh cuppa… Without further ado, here is the message I sent: Sent: Friday, September 18, 2009 8:05 AM.
Intercom, Inc.
NOVEMBER 20, 2018
Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success.
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Mironov Consulting
JULY 27, 2023
This post lays out a related challenge: finding a scalable way for product management to support sales organizations rather than individual sales opportunities. So a product manager might have 5% of their time in total for deal-specific sales support. Sales teams hate this. They
Pragmatic Marketing
AUGUST 3, 2018
Speaking of finding oneself smack in the middle, as more people in each company become involved in the joint efforts, in marketing, sales, training, development, rollout, and support, it becomes like gatherings involving two families with distinctly different ways of being and doing. Clash of the In-Laws. Tensions are inevitable.
Pragmatic Marketing
AUGUST 3, 2018
Speaking of finding oneself smack in the middle, as more people in each company become involved in the joint efforts, in marketing, sales, training, development, rollout, and support, it becomes like gatherings involving two families with distinctly different ways of being and doing. Clash of the In-Laws. Tensions are inevitable.
Pragmatic Marketing
AUGUST 1, 2018
Speaking of finding oneself smack in the middle, as more people in each company become involved in the joint efforts, in marketing, sales, training, development, rollout, and support, it becomes like gatherings involving two families with distinctly different ways of being and doing. Clash of the In-Laws. Tensions are inevitable.
Userpilot
APRIL 14, 2023
When your orchestra works in perfect harmony across all departments, you’ll be better equipped to provide a positive experience to users. Researching your customers, personalizing your onboarding flows, and split-testing elements will all contribute towards a more positive experience throughout the entire customer lifecycle.
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