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How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. This led her to explore whether others faced similar challenges.
The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . A feedback loop is: part of a system in which some portion (or all) of the system’s output is used as input for future operations. It’s cyclical.
In the retail industry, customerfeedback is your early warning system, your innovation engine, and your most honest performance review. But this system only works if you take action on the feedback collected. Heres how to take insights from customerfeedback and turn them into results. Level it up!
Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage and financial stability!
Introduction to customer satisfaction surveys Customer satisfaction surveys are vital tools for understanding what customers think, feel, and experience. Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. Types of customer satisfaction surveys and their use.
With 85% of adults keeping their smartphones within arm’s reach at all times, mobile surveys have become the most direct route to gathering authentic userfeedback. Companies that simply shrink their desktop questionnaires to fit smaller screens end up with frustrated users and compromised data.
The discussion explores practical applications of AI tools like ChatGPT and Claude in product development, including MVP refinement, customertesting, and marketing content creation. Product managers can use AI to help make their tests simpler. This methodology helps teams identify the core value proposition quickly.
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
Speaker: Lisa Mo Wagner, Product Management Coach, Writer, Speaker and WomenTech Ambassador
Often, product teams fall into the trap of creating a roadmap that doesn’t support timely customerfeedback. This strategy is ineffective for developing a valuable product because it does not consider the volume of customerfeedback. Product roadmaps must focus on the "now" and allow feedback to inform the "later.".
Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. In this episode, Chip Chonym explains why market research matters throughout the innovation process, discussing both qualitative and quantitative methods.
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. But here’s the thing: getting users to say “wow” instead of “why?”
Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement. Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means.
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The short answer: yes.
Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries
Nonetheless, by leveraging foresight and valuable insights, you can cultivate a thriving product management team that works together harmoniously to craft customer-centric products. Master the art of communication for team success, informed leadership, and nurturing strong customer relationships Don't miss out and register now!
Listen to the audio version of this article: [link] AI Strategy Benefits My research shows that AI can help you make better strategic decisions faster, at least for certain products. [1] 2] Market Research AI-based tools can discover user and customer trends using predictive analytics.
Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Summary of some concepts discussed for product managers [6:35] What is a customer use case? 8:36] How do we create a customer use case?
For instance, a general example of successful experimentation could involve testing a new onboarding flow for a SaaS product. By running an A/B test on two variations of the onboarding process, a team might identify a version that reduces drop-offs and increases user engagement.
This is every product manager’s nightmare – an onboarding failure that cripples customer retention. What is customer onboarding? Customer onboarding is the process of welcoming new customers to your product or service and helping them utilize the product and maximize the value of their purchase.
With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.
A regular cadence of assumption testing helps product teams quickly determine which ideas will work and which ones won’t. And sadly, most product teams don’t do any assumption testing at all. In this article, I’ll cover assumption testing from beginning to end, including: Why should product teams test their assumptions?
Edwin says The Timess customers are People who like to keep up to date with current affairs, especially with a well-respected newspaper such as The Times, London. Theyre intellectual people, informed, and like to keep their brain sharp. Because the former is full of assumptions based on people who don’t speak to customers.
I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback tools. You might already have a Voice of the Customer (VoC) program in place that you’re looking to improve, or perhaps you’re just trying to get started. Now, more than ever, your customers want to be heard.
Identifying and testing assumptions is a critical part of continuous discovery. But what happens when your assumption tests don’t go as planned? Whether you encounter technical difficulties, have a hard time finding customers to connect with, or run up against any other number of problems, it can be tempting to give up.
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the user experience. What is UX analytics?
We caught up with Teeba to learn more about how she mapped out a product’s revenue model and then used that to derive the product’s outcomes and how she used this knowledge to inform her job interviews and ultimately land a new job. It’s often more common to see project-based userresearch rather than an ongoing, iterative discovery process.”
Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them, and I want to introduce some ideas that will help you do that. What I saw was they were talking to customers periodically.
When the process feels complicated, it becomes easy for a new user to lose interest before they experience the true value of your product. Gamification onboarding and the right user onboarding software can turn your product experience into something enjoyable. The user engagement rate is low. The user engagement rate is low.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Every product team wants to build things users love. He will discuss how a strong product vision informs your strategy and roadmap, common traps to avoid, share real-life examples, and show ways to reinforce the product vision into your team’s day to day. How to surface feedback misalignment and recognize when it’s time to pivot.
Surveys, combined with open text analysis, however, hold immense potential for uncovering deeper customer insights from customerfeedback. In this post we explore how to effectively incorporate open text analysis into your CX survey strategy to unlock those deeper customer insights. How can we improve the user experience?
Mastering the art of customer conversations – for product managers As a product person, you know or at least have heard how important it is to talk with customers. Also, if you are not a complete newb, you also know you can’t simply ask the customer what they want. 6:09] How do we ask customers the right questions?
Photo by UX Indonesia This ‘complete’ guide to usability testing follows an overview in my UX research methods playbook articles. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. But what is usability?
At JCDecaux, I led the development of an information kiosk for airport passengers. The kiosks are interactive devices that provide concession, flight, point of interest and flight information to the passenger. Passengers can scan their boarding pass on the kiosk and obtain flight, gate and concession information.
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.
Why customer support is an overlooked differentiator Product features, pricing, and branding all play key roles in differentiating your organization from the laundry list of competitors, but theres one often-overlooked factor that can make or break customer loyalty: how well you support your customers.
The foundation of continuous discovery is weekly touchpoints with customers. It sounds simple, but what happens if your product is so new that you don’t have any customers yet? What do you do about discovery if your product is so new that you don’t have any customers yet?
It’s no longer about making decisions purely based on your intuitions or stakeholder requests, but finding ways to integrate touch points with customers into your work every week—if not every day. They were hoping to get a general sense of whether they had more consumer or business users.
So how do you walk that fine line between experimenting with continuous discovery and keeping your leaders informed and supportive? We spoke with UserResearch Director Niklas Fischerström and Chief Product Officer Francesca Cortesi to learn how they’ve worked together to roll out continuous discovery habits at Hemnet.
Speaker: Bronwen Rees, Author and Lead Product Designer at Xero
We all want a world where everyone has equal access to digital information, just as we want all online experiences to be equitable. Many in the UX space reiterate that “knowing your audience” is paramount to developing great user experience, and that empathy is the cornerstone of UX.
Even if youve crafted neutral questions, bias can still creep into your research in other ways. Sampling Bias: When Your Participants Doesnt Represent YourUsers Sampling bias occurs when the participants in your survey dont accurately represent the larger user group youre trying to reach. Lets examine these traps and how to avoidthem.
It’s an organizational issue—moving quickly to beat competitors and keep up with changing customer preferences. When companies take the time to design products that match what the customer needs, profits soar, customer satisfaction (and retention) soars, and employee satisfaction gets a nice uptick too.
There are the ideas your product trio comes up with based on your discovery work, the ideas that come from your customers in the form of specific requests, and the ideas that come from stakeholders within your company like your customer-facing teams or CEO, to name a few. Leann: We have a singular assessment. Teresa: Okay, great.
The project, intended to improve customer satisfaction and reduce operational costs, was plagued by missed deadlines and escalating budgets. An in-depth review revealed that misaligned goals between IT and customer service teams, coupled with outdated processes, were the primary issues. Or consider a fitness goal.
Speaker: J.B. Siegel, VP of Client Services, Seamgen
But what’s the best way to do so - and how can you get honest insights from your end users? He’ll discuss how usertesting allows you to really understand your users - and how to use the insights to inform your product strategy. The proper approach to designing user workflow diagrams.
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