article thumbnail

Data-driven sales: 18 sales KPIs and metrics to grow your revenue faster

Intercom, Inc.

This KPI is also referred to as Marketing Qualified Leads (MQLs). For our outbound leads – leads generated by our outbound SDRs – we track: Number of accounts contacted: The total number of companies that our outbound SDRs have prospected to. This KPI is also referred to Sales Qualified Leads (SQLs).

article thumbnail

Starter KPIs for B2B/Enterprise

Mironov Consulting

And I entirely reject gross revenue as a company-wide KPI. IMHO, setting gross revenue as a primary KPI encourages sloppy short-term thinking, whale hunting, and fictitious business cases. Yet it’s the first KPI proposed by many exec teams. That will boost revenue.” One-time deep discounts will pull in more marginal deals.”

B2B 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Goals vs objectives and why you got it wrong

The Product Coalition

You might use goals in your yearly and quarterly company strategy, your positioning, mission statement, company culture guide, financial projections, and other crucial business documents and initiatives. What’s the key performance indicator (KPI) that you’re going to track? M easurable?—?Make A ttainable?—?Objectives

article thumbnail

14 Best User Tracking Tools For SaaS in 2024

Userpilot

Tools that can censor personally identifiable information (PII) are a net positive if not an outright necessity. Analyze data by cohort and see which of your segments behave positively and which of your segments require increased marketing efforts. Tableau’s dashboards featuring KPI overview. Data security. Retention tables.

article thumbnail

The Accidental Product Manager: From Cars To Games To Google

PMLesson's Ace the PM Interview

Being a PM and interviewing for a PM position are two different things. Have a friend from the company you are applying to peer review your resume so that it’s in line with the company and position. In mobile gaming, PMs are extremely KPI-driven and are the go-to people when it comes to monetization. Would you agree with this?

article thumbnail

How to Think About Scaling Your Customer Success Team

Gainsight

A million things going on outbound-driven, rapidly changing. I think critical to onboarding we found as a couple of really useful tools, certainly capturing what we used to call at ClearSlide and now we call it something different at Optimize, but is essentially the positive business outcome. So why they purchased from you?