Intercom, Inc.

NOVEMBER 14, 2018

As you can see in the chart above, we segment inbound leads by business type – small business, mid-market and enterprise – to ensure we’re delivering the right number of leads to each of our teams. This KPI is also referred to as Marketing Qualified Leads (MQLs). This KPI is also referred to Sales Qualified Leads (SQLs).

Data Visualization 188

Data Visualization Outbound Inbound KPI 188

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. But this raises three broad questions: Shouldn’t we spend more time choosing our specific KPIs (or OKRs) than deciding whether to adopt metrics in general ? Why KPIs from consumer companies don’t fit well with B2B/enterprise.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Userpilot

APRIL 7, 2024

Tools that can censor personally identifiable information (PII) are a net positive if not an outright necessity. Userpilot – the best user journey tracking tool for web analytics Userpilot is a product growth platform for enterprises possessing user-tracking software for web analytics to increase adoption and reduce churn.

Data Visualization 84

Data Visualization Analytic Tools Feedback Software Reporting Tools 84

Gainsight

DECEMBER 23, 2019

Are you selling more to enterprises? You have to have an understanding of how much of your business is enterprise versus SMB. A million things going on outbound-driven, rapidly changing. Are you selling more to SMBs? How big is your revenue base that you’re managing? How do you think about budgets?

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52