PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Product Talk

FEBRUARY 12, 2020

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. During her tenure as a data scientist, Lisa built two predictive products. Within marketing, a “channel” is a medium through which to deliver messages such as push notifications or email.

Product Research 176

Product Research Data Visualization User Testing Research Software 176

ProductPlan

AUGUST 10, 2023

When plotting out our product’s trajectory, there’s a constant tension between two competing mindsets. Where charismatic leaders rally the troops around an ambitious vision with a massive potential payoff. Meanwhile, the slow, steady drumbeat of cautious experimentation and incremental enhancements always makes the product better.

Reporting Tools 94

Reporting Tools Feedback Software Product Research User Testing 94

Userpilot

NOVEMBER 23, 2023

That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. They lack vision and lead nowhere. Strategic value is about aligning features with the company’s vision and long-term goals.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Usersnap

SEPTEMBER 29, 2022

Create your vision and positioning 4. Now let’s look at the three product-led growth go-to-market types for SaaS companies. Each has a different approach to SaaS growth and will significantly impact your company’s product vision and revenue strategy. Disruptive products are low priced and high volume.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

JULY 22, 2021

that’s not me, I always talk to leadership about my plans and their buy-in is crucial to anything I do as a product manager. Leadership are the ones who can make or break your initiatives internally, they have power. think sales (engineers), account managers, customer success, product marketing. Answer your DMs?—?you

User Testing 158

User Testing Roadmap Messaging Leadership 158

Userpilot

AUGUST 30, 2023

Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. Product management and leadership speakers. Product marketing speaker. Let’s quickly go over what to expect.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

ProductPlan

AUGUST 10, 2023

When plotting out our product’s trajectory, there’s a constant tension between two competing mindsets. Where charismatic leaders rally the troops around an ambitious vision with a massive potential payoff. Meanwhile, the slow, steady drumbeat of cautious experimentation and incremental enhancements always makes the product better.

Reporting Tools 52

Reporting Tools Feedback Software Product Research User Testing 52

The Product HQ

MAY 10, 2024

This includes the project management of all of the activities done in product conceptualization, design, development, and marketing. In the conceptualization phase, product managers must identify the vision, mission, and requirements that will condition how a team builds out a product.

Startups 52

Startups Customer Experience User Testing Technical Review 52

Gainsight

SEPTEMBER 8, 2021

Who else can interpret strategy from Product, Marketing, and elsewhere into the CS team’s role? They already own a vision, a revenue number, a team to inspire and coach, day-to-day execution, and every last individual customer. CSM time spent communicating the same ol’ messaging. CS leadership time spent on reporting.

Reporting Tools 105

Reporting Tools Data Visualization Marketing Analytic Tools 105

Ronke PM

AUGUST 16, 2023

Productive organizations possess numerous qualities that contribute to their effectiveness. This crucial aspect entails the leadership and cross-functional teams actively nurturing and cultivating a customer-centric culture, placing the customer at the heart of decision-making processes.

Onboarding KPIs 52

Onboarding KPIs Weak Development Team Research Software Customer Experience 52

Userpilot

NOVEMBER 21, 2022

On average, a product launch manager earns around $138,000. To be a good product launch manager, you need great project management and leadership skills. Userpilot helps product teams automate feedback collection with contextually-triggered in-app surveys , while the analytics layer enables them to track product usage data.

Product launches 98

Product launches Product Research User Testing Research Software 98

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. What’s the meeting about? Which outcome do you want to achieve?

Weak Development Team 267

Weak Development Team Product Management Product Manager User Testing 267

Ronke PM

OCTOBER 5, 2023

Customer Advisory Boards When product leaders join any organization, regardless of the size or industry, one of the first things they do is to try to garner how their organization and product teams have been getting customer feedback and validation of the roadmap and vision.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Under 10 Consulting

FEBRUARY 7, 2019

This is to make sure that the product gets pulled forward by a coordinated team of horses, rather than torn apart by horses running in different directions. . People in product management roles—product managers, product owners, product marketing managers, and consultants—often talk about job responsibilities, methods, tools, and templates.

Product Management 58

Product Management Product Manager Research Software User Testing 58

ProductPlan

NOVEMBER 1, 2022

Product strategy. A Chief Product Officer has a unique set of responsibilities among the executive team, starting with having a product vision and strategy. The CPO leads its product management team in creating products that align with customers’ and the businesses needs. Chief” responsibilities.

Data Visualization 52

Data Visualization Finance User Testing Customer Feedback 52

Mind the Product

MAY 25, 2018

Initially JustGiving supported only registered charities on its website, but the founders’ vision was to support all good causes. In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes.

User Testing 116

User Testing Weak Development Team Onboarding KPIs Customer Experience 116

Product Bookshelf

FEBRUARY 13, 2017

Product managers must interact with and rely upon many other functional areas to deliver the entirety of what is required to create a great experience for customers and provide the promised benefits. The buck stops with the product manager. You’ll find a lot of great advice and fine points of product leadership.

Product Management 81

Product Management Product Manager Management Management 81

People-First Product Leadership

SEPTEMBER 17, 2023

Goals: Understand the company Strategy, including Mission, Vision, context for identifying opportunities, and Goals (include links to relevant assets) Dive into the product development lifecycle and ask yourself: How do the stages differ from what you’ve seen at other companies?

Research Software 52

Research Software Data Visualization Analytic Tools Feedback Software 52

Usersnap

JUNE 30, 2022

If you aren’t yet sure, learn more about how you can ask your customers in order to find out if you’ve achieved product-market fit. The cherry on top: how prospective customers and product leads interact with your product early in the buying process helps your company make better decisions about what features to build next.

Feedback Software 52

Feedback Software Research Software Analytic Tools User Testing 52

Bain Public

MAY 21, 2018

We’re interacting with technology in new ways, from giving voice commands to virtual assistants to having Smart Reply suggest quick responses to our messages. In Alpha’s Product Management 2018 Insights study , a third of respondents reported having AI or machine learning incorporated into their products. Like an assembly line.

Data Visualization 40

Data Visualization Artificial Inteligence Feedback Software Research Software 40

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables. Vision: Vision Narrative. Vision: Product Walkthrough.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Alchemer Mobile

OCTOBER 9, 2018

Panelists included: Daniel McCone, Digital Marketing & Innovation Manager at Dunkin’ Brands. Katie van Zyl, Director of Product Management at GoDaddy. Christopher An-Traumer, Product Manager at Premera Blue Cross. Ashley Ettwein, Director of Product Marketing at ADT. Christy: Perfect.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

Radical Product

APRIL 30, 2020

Now we’re seeing that even with non-revolutionary technology, ethics questions continuously permeate even simple product decisions. But even OKCupid has found that black women get disproportionally fewer messages. They wouldn’t know that they are seeing disproportionally fewer messages?—?they A good vision is not about you.

Leadership 59

Leadership User Testing Vision Customer Experience 59

Mironov Consulting

JANUARY 17, 2019

A CMO/VP Marketing with strong messaging and promotional chops can spend full time getting the world interested in us. So I hope these are practical reasons for delegating product/market validation/customer discovery to focused and highly skilled product+design teams. And then to inspect for solid market learning.

User Testing 97

User Testing Customer Feedback Customer Experience CTO Coach 97

Intercom, Inc.

APRIL 22, 2019

How did you all get to product-market fit ? Rick : I heard a great analogy that when you’re in pre-product-market fit, you can feel like you’re in a desert. “When you’re in pre-product-market fit, you can feel like you’re in a desert. What has it been like the second time around?

Customer Experience 156

Customer Experience User Testing Analytic Tools Feedback Software 156

Oren Steinberg

JULY 13, 2018

Here are some examples I faced as CEO, entrepreneur, and advisor / mentor : A fintech growth-stage company with a growing albeit challenging business in one segment, has been presented the opportunity to bid on a small project of a leading global corporation in an adjacent segment that requires significant product changes. Start with Why.

Startups 40

Startups User Testing Feedback Software Finance 40

Userpilot

MAY 8, 2024

Localize product experiences for different markets to increase inclusivity and usability. Announce and drive adoption of new features with consistent messaging across channels. Ensure clear and consistent product messaging through quality copywriting. Cultivate a customer-centric culture from leadership down.

Data Visualization 105

Data Visualization User Testing Customer Feedback Analytic Tools 105

Intercom, Inc.

OCTOBER 31, 2019

Here are five quick takeaways: Balancing human-computer interaction has been the difference between technologies that break out and are very successful and technologies that are considered to be ahead of their time or just not the right product-market fit. If I miss something in a Slack message, it’s kind of not a big deal.

Data Visualization 169

Data Visualization Artificial Inteligence Customer Experience Technology 169

Intercom, Inc.

SEPTEMBER 26, 2019

If you can create a scenario where others are building on top of your product – and therefore evolving it in ways you may not have the resources to do yourself – your offering suddenly becomes even more valuable to your customers. Here, Ceci unpacks her thinking for Intercom’s Group Product Marketing Manager, Jasmine Jaume.

User Testing 170

User Testing Data Visualization Customer Experience Weak Development Team 170

Intercom, Inc.

JANUARY 20, 2022

Honest feedback can be hard to take, but it’s essential to develop the type of culture that encourages people to constructively criticize processes, leadership styles, or approaches. Here’s what we’ve heard,” and the message was, “Look, momentum is really important. ” People loved that message.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

svpg

SEPTEMBER 30, 2016

Hate mail started streaming in from everywhere - including emails directly to Bill Gates who would forward them on to the team with messages like "this is depressing MSFT's stock price. Enter Martina Lauchengco, a young product manager recently out of Stanford, whose job it was to help turn this around.

Reporting Tools 160

Reporting Tools Analytic Tools Customer Experience Technical Review 160

Business of Software Conference

APRIL 17, 2020

And I kind of find like a product market fit todoist. Synchronous communication is a connection where you send a message and expect an answer right away: so, this could be like real time chat. Or asynchronous connection is like you send a message, but you don’t expect an answer right away. So basically, in doist.

Weak Development Team 64

Weak Development Team Feedback Software Software Review Reporting Tools 64

Intercom, Inc.

MARCH 28, 2019

In his book Good to Great , Jim Collins shares a memorable metaphor about leadership by comparing a business to a bus and the leader to a bus driver. The must haves for sales and marketing alignment. You can come up through the creative side, through demand gen or through product and engineering like I did.

Research Software 117

Research Software Reporting Tools Data Visualization Customer Experience 117