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How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?
Through real examples from his work in consumer electronics and aerospace industries, Jack shows how PDMA’s body of knowledge helps create successful products while avoiding common pitfalls in portfolio management. Process Management Organizations need different development processes based on their specific needs.
In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting UserResearch”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. We are always looking for more product mentors from all around the world.
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor.
Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries
Nonetheless, by leveraging foresight and valuable insights, you can cultivate a thriving product management team that works together harmoniously to craft customer-centric products. Master the art of communication for team success, informed leadership, and nurturing strong customer relationships Don't miss out and register now!
How product managers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.
In this episode, he shares some insights from that workshop and his experience in product leadership. Atif has spent 25 years working in both Silicon Valley and Fortune 500 companies, including leadership roles at Amazon, McDonald’s (as their first Chief Digital Officer), Volvo, and MGM Resorts.
The foundation of continuous discovery is weekly touchpoints with customers. These touchpoints will allow you to collect stories that help you identify opportunities and build out your opportunity solution tree. It sounds simple, but what happens if your product is so new that you don’t have any customers yet?
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Product Manager, Gumtree.com.
He critiques traditional hierarchies, suggesting they can make it hard for innovative ideas to flow, especially ideas from employees who work closely with customers. A Customer-Focused Approach to Innovation Chris advocates for a broad definition of “customer” that goes beyond just the end-users of a product or service.
Similarly, the opportunity solution tree can be an incredibly powerful tool for keeping track of your desired outcome , the opportunities you learn about during discovery, the solutions you’re considering for each opportunity, and the experiments you’ll run to assess your ideas. Tweet This.
s Consumer Insights team strategically collaborated with many other departments such as marketing, online, and store operations to share data and inform decisions based on changing customer preferences and behaviors. Nicole Lanni, Consumer Insights Manager at Gap Inc. In 2020, Gap Inc.’s For example, Gap Inc. The post Gap Inc.
Case Study: Improving Data-Driven Decision Making for CSR Leadership Civian is a data-driven platform designed to help businesses measure, optimize, and showcase the social and economic impact of their investments in communities. Our Process To make our interviews more fruitful, we established specific research objectives.
With Scrum came the POs, and with the new POs, came the interest for real Product Management. -- 2013: "My ppl are not allowed to talk to customers. 2019: "Duh, of course I want my people talking to customers. We started seeing the need for product leadership, even at the largest of companies. -- 2011: "What is a user story?"
Not having enough time is one of the main reasons people say they can’t interview customers every week. There are several ways to do this, whether you rely on existing tools or build something into your product. has helped them get stories that relate to their research goals. But it doesn’t have to. To be “Apple Easy” (CSAT).
The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily. Examples : “Offer a weight loss mobile app”, “Become the number one weight loss app provider”. Examples : “Everyone who owns a smartphone”, “Business users and consumers”.
Brought to you by: • Enterpret —Transform customerfeedback into product growth • Vanta —Automate compliance. While AI models will continue to improve, the real “moat” around your product lies in your ability to listen to users and iterate quickly. Listen now on Apple , Spotify , and YouTube.
If you’re interested in social impact product management, this episode offers key insights on building user-centric solutions. Long-Term Impact: Why social impact products must serve users beyond short-term success. Long-Term Impact: Why social impact products must serve users beyond short-term success.
However, product managers often face even greater challenges when navigating high-stakes situations with senior leadership or dealing with conflicting priorities across departments. Often, these requests are made without supporting data or customerfeedback, which can create tension between PMs and top-level executives.
. – Tweet This And while you technically don’t need permission to get started, at some point, you will need buy-in and support from your leadership. They’ll place more trust in you to pursue the opportunities and solutions you believe will have the most impact on your desired outcome. Meet the product team at Hemnet.
It promised to help employers and healthcare providers support employee WellNest with physical and financial tools. Customers were disengaged. It’s built around five phases: Context: Understand your business, market, and customer landscape. Investigate: Learn what your customers actually need through research.
The conversation tackled two questions that are defining modern product leadership: How do you make coaching actually work inside product teams How do you embed discovery into everyday work without burning people out or wasting time If you are building product with a team right now, these challenges probably feel familiar. Applying it is.
How Companies Are Funding UserResearch in 2025: Insights from the User Interviews Research Budget Report User Interviews 2025 Research Budget Report is a crucial resource for understanding how modern organizations are approaching the financial side of userresearch.
Which is why customerfeedback is a big deal to all of our teams – it’s really integral to what we do and how we build. So If you’ve ever asked yourself – how does my feedback add up to the features and updates that we build? Jen Murphy – Senior Product Researcher.
Which change in users’ behaviour do we want to drive? Then we think about potential solutions or features. Hypotheses are only useful if we test them (with customers), to validate or discard them. If the wider strategy is unclear, high-level outcomes should be discussed with leadership first. More on this below.
Vandegriff recognized for exceptional leadership of technology and teams, positively impacting Alchemer customers LOUISVILLE, COLORADO, March 13, 2024 – Alchemer, a global leader in experience management and enterprise feedbacktechnology, today announced that Brandi Vandegriff has won the Colorado Technology Association’s CIO of the Year Award.
They might feel anxious about taking on tasks that are new to them and outside their regular routine at work, like speaking directly with customers. We’ll dig into why the engineers were hesitant to get involved, the solution they came up with, and some of the lessons they’ve learned along the way. To help people win with money.
Without the strategy, it’s virtually impossible to determine the right features and user experience: If we don’t understand who the users are and which problem the product should solve, how can we then identify the right functionality and capture the right user stories? As helpful as a product strategy is, it’s not enough.
This approach focuses on understanding customer needs, generating quality ideas, and turning those ideas into real value. It’s what helps create products that customers love and keeps companies successful in the long run. Staying Close to Customers A big part of successful innovation is keeping a close connection with customers.
I discovered that I must research and understand the entire system and process, problem solve with my team, and share lessons learned. We provided consulting, insurance brokerage, information technology and business process outsourcing services. After researching the problem with my team, we came up with a solution.
We spot important ideas, uncover customer needs, turn concepts into products or features, and work to increase market share. The Business Model Canvas: A Tool for Product Innovation The Business Model Canvas is a valuable tool for product managers involved in innovation.
Bugs can be valued in terms of quality outcomes like reducing support needs or improving user satisfaction. Technical debt can be valued in terms of “future change” outcomes like improved delivery velocity or better platform scalability, for example. Keeping with the analogy, the “kinds of fruit” we’re comparing. . Which ones?
We then jammed those models into our platform so that customers could access the outputs in many ways.” We’ve onboarded many customers onto our predictive suite and every time we get the same question: ‘How can I test that it works?’ You also have a mobile app that sends similar messages via push notifications.
AI-driven usertesting, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World UserTesting Centercode is the leading platform to manage impactful in-the-wild usertests.
Believing that customers who try it will see better results. But as you grow and mature, and as your target customers grow from early adopters to more discerning buyers, it’s simply not enough for you to say it. 58% of respondents believe that customers prefer conversational, messenger-based engagements with brands.
A lot of product teams claim to be focused on their users. They might even have regular steps in their processes that remind them to put their users’ needs first. It’s more about looking for new ways to collect insights from users, uncover underlying assumptions, and explore the opportunity space.
The smartphone app has become the front line of financial competition. Any banking app that feels generic, uninspired or offers little real value is already lagging behind. Because todays users wont waittheres always a smarter, faster and more useful app waiting to take itsplace. Uber challenged traditional taxis.
Customerresearch. Product leadership. 13:52] Customerfeedback: We surveyed attendees, including All-Access Pass customers, after the Summit. 14:24] Other decisions we were happy with: Pre-recorded sessions—technology worked. We need to test it better across many platforms. [22:27]
This includes establishing psychological safety, fostering collaboration and trust amongst the product people, establishing clear roles and expectations, which I’ll discuss below, and ensuring that everyone has the right infrastructure and tools available. Grow Your Leadership Skills.
No product tool or template can save you if you’re not killing it in these three areas. That’s why we’ve listed 12 tools that the best product managers use to do their jobs better? and not the best product management tools. Product managers (PMs) are ninjas of aligning people, management, and processes.
This sort of hand-waving has been most prevalent in software companies, where the supposed price of strategy missteps is seen as low. However, this is a naïve analysis that overlooks lost market share due to poor strategic thinking, or the demoralizing effect on engineers having to repeatedly rewrite code because of poor product-market fit.
Laura and her team spend every working hour researching, designing, and experimenting with ways to measure and improve team velocity (while avoiding burnout). Her background is in developer tools and distributed systems. I’ve yet to come across a software leader who isn’t.
Some of these are Fortune 10 software-enabled companies going through digital transformations. Others are SaaS companies that are scaling or have scaled recently and want to ensure they are doing it in the best way. At all of them, I start understanding the current state of Product Management. I review strategies and roadmaps.
Stripe: Product Manager, Local Payment Methods Cost Optimization Stripe is a financial infrastructure platform for businesses. You’ll help define the most relevant local payment methods to build (breadth) and aspects of payment methods to invest in (depth) to deliver the best outcomes for Stripe users.
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