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How Digital Product Managers Can Perform Effective Market Research

The Product Coalition

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

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3 Empowerment Levels in Product Management

Roman Pichler

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

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Product Management for Higher Education

ProductPlan

The product management function in higher education is in a unique spot in its industry. At first glance, higher education may not seem like an industry that needs a product team filled with product managers. However, universities and colleges are the perfect places to employ product management principles.

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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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A Decade of Product Management

Melissa Perri

I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."

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16 Product Manager Skills For SaaS Product Management

Userpilot

To be a kick-ass product manager , you need a very diverse skill set. This article explores both hard and soft skills that product managers need in their everyday work, so if you’re curious to learn more, dive right in. PMs need to know how to use product analytics tools to gain actionable insights.

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Scaling Your Market Research for Business Growth: Tips and Resources

Spice Catalyst

Market research is a critical aspect of any business operation and essential for product success management. However, the nature of business is dynamic, and market research methods that worked yesterday may…