Mironov Consulting
SEPTEMBER 22, 2020
Almost without fail, I find that the “maker” side of software companies (developers, designers, product folks, DevOps, tech writers…) and the “go-to-market” side of software companies (sales, marketing, support, customer success.) The go-to-market organizations really want something to market and sell.
Mironov Consulting
OCTOBER 19, 2022
Product management doesn’t run Engineering; Engineering runs Engineering. And at least in public, Engineering and Product leadership need to be shoulder-to-shoulder , actively supporting each other at every turn. But there are some engineering team configurations that I see as problematic. So
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The Product Coalition
NOVEMBER 14, 2018
Photo by rawpixel on Unsplash Product Managers are one of the top ten careers that are trending right now. During these meetups, one conversation topic that always seems to come up is what product managers typically do every day, and that’s a question that’s been asked numerous times on all the online forums I visit. And I get it.
ProductPlan
APRIL 5, 2022
To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing. Marketing will ultimately craft the actual language for their pitch, but that doesn’t mean you skimp on training.
ProductPlan
APRIL 5, 2022
To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing. Marketing will ultimately craft the actual language for their pitch, but that doesn’t mean you skimp on training.
Userpilot
OCTOBER 26, 2023
Custom software development in-house When calculating ROI for software built in-house, consider the following: Development costs – including salaries for software developers, architects, and project managers , as well as the cost of any necessary hardware, software tools, and infrastructure. Implementation costs.
Centercode
AUGUST 7, 2020
Beta and Delta Managers. When you’re managing beta and delta testing, you’re tasked with providing accurate, useful insights to several different stakeholders — reporting and prioritizing issues for Engineering and QA, feature acceptance for Product Management, contextualizing insights for UX, even testimonials for Marketing.
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