Userpilot

DECEMBER 19, 2023

Managing customer accounts is a pretty tough job, but you know what’s even tougher? SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. What is SaaS account management?

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Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding.

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Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

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Intercom, Inc.

OCTOBER 5, 2018

But a sound retention strategy is actually one of your most powerful levers to grow your business by creating loyal customers. Whether they are totally inactive or just not taking full advantage of your product, messages like these will prevent them jumping ship as soon as something cheaper or shinier comes along.

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Userpilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Customer lifecycle management helps you sustain growth by building a loyal customer base over time.

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Userpilot

APRIL 18, 2023

But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth. A customer success strategy is beneficial to increase customer retention, boost customer lifetime value, expand WOM , and enhance your product experience.

Feedback Software 98

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Userpilot

OCTOBER 10, 2022

In this article, we’ll cover the key metrics you need to develop an informed feature adoption strategy and discuss how you can improve them. It will help you create feature adoption strategies to improve the feature or increase its awareness. 5 Key feature adoption metrics that product managers must track. Time to adopt.

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Userpilot

MAY 27, 2024

Deliver ongoing training : Engage users with educational content like webinars and tutorials. That’s why any business should aim to manage and influence customer perception to build a strong and favorable brand image. As well as give them access to a great library of webinars where they can learn about any topic whenever they want.

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Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.

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Alchemer Mobile

AUGUST 6, 2020

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. We’ve written a lot—and I mean A LOT—of content focused around mobile product management. What Is Mobile Product Management?

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Userpilot

JUNE 12, 2024

Here are a few tools worth considering: Best tool for project management: Trello – The Kanban-style platform makes it easy for cross-functional teams to collaborate on projects and monitor progress, regardless of their location. Best tool for CX: Zendesk – It offers a robust CRM solution to organize and manage customer data.

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Userpilot

JUNE 12, 2024

Trello (Best Tool for Project Management) : With Trello, you can keep all your projects and tasks organized in one place, giving room for more efficiency. Features include messaging and live chats, workforce engagement, AI and automation, etc. This ranges from books to webinars to blog posts and podcasts.

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Onboarding KPIs Analytic Tools Feedback Software Customer Feedback 52

Userpilot

APRIL 22, 2024

But what strategies work? Teams of customer success are responsible for building playbooks , managing churn , streamlining onboarding, enhancing customer experiences, driving account expansion , and gathering feedback. Using targeted in-app messages to guide users through key features effectively.

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Userpilot

AUGUST 29, 2022

A customer success strategy defines how to approach a specific CS goal, be it generating loyal customers, driving account expansion , or simply reducing churn rates. However, you need processes in place in order to execute the strategies. What is a customer success strategy? What are customer success managers responsible for?

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Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. It features advanced segmentation , feature tagging, custom events, product experimentation, in-app messaging , and customer feedback tools. Buffer is a social media management platform with social media scheduling, monitoring, and insights.

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Revulytics

JUNE 19, 2019

If you’re leveraging an innovative channel like in-application messaging to talk to your users, but you’re not saying the right things, you might as well be berating their cooking skills like the Gordon Ramsey version of Alexa. Software usage analytics will help you segment your audience so the right messages are sent to the right recipients.

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Userpilot

JULY 18, 2023

It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. Fear not though, as our product management software guide will give you insights into some of the best-in-class applications that will boost your team performance and help you build successful products!

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Gainsight

JUNE 13, 2024

Three primary reasons: Your customers have always defaulted to help centers and their Customer Success Managers (CSM) for support and strategic guidance. The good news is that with the right promotional strategy, you won’t face the same uphill battle as Percy Spencer, the inventor credited with inventing the modern microwave.

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Alchemer Mobile

NOVEMBER 25, 2019

In this webinar, Robi Ganguly, CEO and Co-Founder, Apptentive and Ben Johnson, VP Mobile Strategy, Rightpoint will cover the essentials to have in place both pre- and post-launch in order to provide the best customer experience possible. Welcome to today’s webinar. What comes next is equally as important.

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Revulytics

AUGUST 28, 2018

But software vendors can especially harness the power of data-driven event strategies to both develop the content for the events and to make sure the appropriate user segments hear about them and participate. Usage intelligence can help inform regional event strategy by identifying problems or patterns unique to certain areas.

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Userpilot

APRIL 29, 2024

This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. Segmentation is a strategy used in marketing, product development, and customer support. Purpose : Customer segmentation is used to tailor marketing strategies , products, and experiences for existing customers.

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bpma ProductHub

FEBRUARY 4, 2018

By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). And we’re not alone. In case you missed it, a full replay is available here.

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Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Strategies that drive engagement and i ncrease customer retention : announce new features in-app, use in-app gamification to drive engagement, and use exit surveys to reduce churn. What does a software marketing strategy for SaaS looks like?

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Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? In order to do this successfully, you need to have a solid customer engagement strategy in place. Engage customers with in-product messaging. Host virtual customer engagement events such as webinars.

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Intercom, Inc.

JULY 1, 2020

The typical support “strategy” is to let common issues roll in for support reps to address. With the right approach and proactive support tools – think Outbound Messages , Product Tours , and Mobile Carousels – you can provide every customer with the fast, personal help they need at the exact moment they need it.

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Userpilot

MARCH 31, 2023

How do you build a successful free-to-paid conversion strategy for your SaaS? This is a question every customer success manager must address in order to turn free users into paying customers. Here’s how to create a successful free-to-paid strategy: Prioritize top features in your free trials based on product usage data.

Feedback Software 98

Feedback Software Onboarding KPIs Strategy Customer Experience 98

Gainsight

JULY 10, 2023

If you’re looking to enhance your customer engagement model for scale while also optimizing your resources, the tips shared in our recent Grow and Tell webinar provide a strong start. Start Simple With One-to-Many Webinars For organizations looking to augment the role of CSMs through digital means, several strategies can be initiated.

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Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. What does product management include? That’s a lot, right?

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Intercom, Inc.

JUNE 1, 2021

As a result, we’ve seen some major, long-lasting changes to how businesses and consumers communicate and build relationships with one another: The popularity of messaging channels is on the rise – messenger-based support is now the second most used support channel.

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Gainsight

DECEMBER 8, 2022

We’re sharing five actionable strategies from our Pulse Europe 2022 panel. This first strategy comes from Sonia Leighton, Chief of Customer Success at Arbor Education. Our second strategy is from Ky Ismet, Director of CS at Ometria. The third strategy comes from Mari-Frances Bentvelzen, SVP and GM at SAP Concur SMB.

Customer Experience 52

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Userpilot

OCTOBER 26, 2023

We also look at examples of companies that have managed to ace product-led growth for complex software solutions. TL;DR Product-led growth is a strategy that uses the product as the main source of growth. Contextual in-app messages are a great tool to drive feature discovery and adoption. What is the product-led growth strategy?

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Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. A product launch strategy aims to create a new product to expand your customer base and increase revenue. Also, you need a well-coordinated strategy to help users get maximum value from the new feature.

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Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. A product launch strategy aims to create a new product to expand your customer base and increase revenue. Also, you need a well-coordinated strategy to help users get maximum value from the new feature.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. A product launch strategy aims to create a new product to expand your customer base and increase revenue. Also, you need a well-coordinated strategy to help users get maximum value from the new feature.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. A product launch strategy aims to create a new product to expand your customer base and increase revenue. Also, you need a well-coordinated strategy to help users get maximum value from the new feature.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. A product launch strategy aims to create a new product to expand your customer base and increase revenue. Also, you need a well-coordinated strategy to help users get maximum value from the new feature.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

JANUARY 9, 2023

What personalized customer retention strategies are open to you? Personalization strategies help improve customer value and boost loyal customers. Personalization strategies help improve customer value and boost loyal customers. They’re also more cost-effective than customer acquisition strategies.

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