Roy Madden

JANUARY 29, 2021

A major focus for this role is to accelerate the growth of Feedly Pro+ and Feedly Enterprise and increase the awareness of Leo (Feedly’s new AI research assistant) with analysts, influencers, and the press. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

Marketing 118

Marketing White Paper User Testing Customer Experience 118

Intercom, Inc.

NOVEMBER 20, 2018

. “You will be better served in the long run if these are viewed more as product collaborators” It can also help shape marketing messaging. Again the goal here is to treat this stage of the process as primary market research. How do they describe the category? What features are most appealing?

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

The Product Coalition

JANUARY 25, 2021

You can conduct market research, send a survey to your customers that goes beyond the usual questions about the product, work on a few white papers, tips & tricks, FAQ’s, cheat s s, best practices, and more. Read: Cohort analysis: 4 ways to analyze your product retention rate ] 5.

Product Research 126

Product Research User Testing Customer Experience Reporting Tools 126

Userpilot

MARCH 22, 2021

Product marketing is different compared to general marketing in that product marketing teams know all the technical details of your SaaS product and communicates it through launch, feature announcements, white papers, and other mediums. Product marketing doesn’t end when the product goes to market.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98