article thumbnail

Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Goals are important aspects of the product strategy.

article thumbnail

The Activities of a Strategic Product Manager

ProductPlan

How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Before we go any further discussing the activities of a strategic product manager, let’s review the key parts of developing and implementing a product strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Sell Software to the Masses: Use Sales

Business of Software Conference

This is a fantastic time to express your gratitude for their business and ask a few quick market research questions. Cancellation Calls Calling customers who have cancelled can be both intimidating and uncomfortable, but it’s another optimal time to do some market research and gain more insight into how your customers are feeling.

article thumbnail

Best Product Growth Platforms for SaaS

Userpilot

The emergence of the product-led growth strategy. In the past, any rapid growth that occurred in software companies was largely sales-based or marketing-based. To be clear: both of these user acquisition strategies still work in 2021. Why is product marketing the future? Source: Kommunicate.

article thumbnail

All I know is coding. Can I become a Product Manager?

B2B Product Management

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. If you are an inbound PM, you might want to take steps to get into an outbound PM role. This is not contradictory but rather complimentary.

article thumbnail

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In No matter how big you grow, keep in mind basic product marketing principles.

article thumbnail

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In No matter how big you grow, keep in mind basic product marketing principles.