Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

FEBRUARY 8, 2021

Why is customer segmentation so important for your SaaS? A small number of customers could be your main contributors to revenue and have the highest growth potential. Yet, you might be focusing on the larger group of customers that helped establish your product but are slowing churning. What is Customer Segmentation?

Analytic Tools 98

Analytic Tools Research Software Data Visualization Customer Experience 98

DISQO

MAY 6, 2020

Founded in 1928 with “a dream of providing a quality insurance product at a reasonable price,” Farmers Insurance® serves more than 10 million households with more than 19 million policies in all 50 states. The company’s service, support and sales models all needed to be reinvented to target this new customer. trillion this year.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

DISQO

MAY 6, 2020

Founded in 1928 with “a dream of providing a quality insurance product at a reasonable price,” Farmers Insurance® serves more than 10 million households with more than 19 million policies in all 50 states. The company’s service, support and sales models all needed to be reinvented to target this new customer. trillion this year.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

Userpilot

MAY 13, 2021

How to implement a successful product intelligence solution. Product intelligence is integrated software that allows teams to use customer data to continuously make smart changes to products. A product either needs to entertain, inspire, or inform customers. Complex behavioral data from complex user experiences.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Mind the Product

JANUARY 22, 2019

Great product managers often get “hunches” about aspects of their products or customers, but these hunches must be confirmed with data. We immerse ourselves in our products and customers, constantly exposing ourselves to and collecting data points. Understanding Systems Thinking. Mapping Methodologies.

Research Software 147

Research Software Product Research User Testing Data Visualization 147

The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. User personas stand in for users throughout the design of your product.

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

Mironov Consulting

APRIL 7, 2018

I speak/write incessantly about the importance of product managers talking directly with their users and buyers (collectively “customers”), not mediated through Sales, Marketing, Customer Success, User Experience, or stray notes posted to Salesforce. They get their market information second-hand.

User Testing 99

User Testing Customer Feedback Customer Experience Research Software 99

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. You may also be able to do a bit of competitor research.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

The Product HQ

MAY 10, 2024

If your current organization has a job rotation policy, you have the option to switch to a job that’s relevant to data product management so that you acquire new skills and gain relevant experience that will help you make a permanent switch. Tell them that you want a data product manager position and explain why you are a good fit.

Data Visualization 52

Data Visualization Customer Experience Artificial Inteligence Certifications 52

BrainMates

FEBRUARY 12, 2020

As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). What is a “market-driven” Product? A two-tier definition of market-driven Product. It’s more than just market research.

Marketing 59

Marketing User Testing Research Software Product Research 59

BrainMates

FEBRUARY 12, 2020

As a product manager, I love the words ‘market-driven’ They have purpose and connotations of real market intelligence. ‘Customer-centric’ sits in the same bucket. What is a market-driven product? A Two-Tier Definition Of Market-Driven Product. It’s More Than Just Market Research.

Marketing 52

Marketing User Testing Research Software Product Research 52

PMLesson's Ace the PM Interview

MAY 5, 2020

Responsibilities Product managers are responsible for understanding user needs, setting the product roadmap, working with engineering and design to deliver features. Product Marketing managers' main responsibility is to communicate the product’s value to the market. Robin is a current Google PM and former Google PMM.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

ProductPlan

OCTOBER 11, 2022

This article explores the product owner role and how it fits into the broader product team. The product owner role was born in Agile scrum , a process initially created to deliver software more quickly by giving the product development team more autonomy in exchange for frequent releases that increase customer value.

User Testing 52

User Testing Customer Communications Research Software Data Visualization 52

People-First Product Leadership

SEPTEMBER 17, 2023

Start the onboarding document by welcoming the new hire and setting the foundation for the information they’re about to consume. Sign up for internal training that covers company-wide policies and systems. What are some tricky points to keep in mind when exploring point solutions? What is working well?

Research Software 52

Research Software Data Visualization Analytic Tools Feedback Software 52

Userpilot

JULY 5, 2022

What is a customer service gap and how do you close it? If you’re looking for a customer service gap definition, you are at the right place. We’ve prepared a comprehensive guide on this topic so that you will find all answers at once: what the customer service gap stands for. 5 strategies for closing the customer gap.

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98

Product Innovation Educators

APRIL 29, 2024

These are the knowledge areas that make us successful as product masters who know how to create new value for our customers. Product innovation involves creating value, which is judged by the customer. [3:23] As much as 70-90% of consumer products fail to meet their revenue expectations. 2:06] What is product innovation?

User Testing 117

User Testing Product Research Research Software Finance 117

Usersnap

FEBRUARY 5, 2024

Imagine a whole user journey where grasping your users’ needs isn’t a task but an exhilarating step towards innovation. Uncover the secrets of seamless and feature adoption and discovery with us—a thrilling promise that can revolutionise SaaS product adoption. Following user understanding, move on to ideation.

Product Research 52

Product Research Onboarding KPIs User Testing Feedback Software 52

UX Studio: Product Management

NOVEMBER 8, 2021

Our user experience professionals have already analyzed the expertise of dozens of design agencies in San Francisco, New York, Berlin, London, to name a few. Our independent research ranks design companies based on their portfolio, skills, capabilities, and pricing. Award-winning global user experience design company.

Research Software 77

Research Software User Testing Technical Review Product Research 77

Mixpanel

MAY 9, 2024

Product analytics uses product and user behavior data to optimize or iterate on digital product’s design and function. Product analytics platforms track and help analyze this data for trends. Examples of product analytics include analyzing user conversion, activation, and churn data with the intention of improving those metrics.

Data Visualization 52

Data Visualization Analytic Tools User Testing Research Software 52

Userpilot

DECEMBER 17, 2021

Choosing between the multiple SaaS pricing models is an essential step that every business needs to take to drive product growth. SaaS pricing strategies differ from traditional products because most businesses use a subscription-based SaaS pricing model. How is SaaS pricing different? SaaS pricing models types.

Research Software 98

Research Software User Testing Strategy Customer Experience 98

Centercode

FEBRUARY 11, 2021

More than 62% of consumers now say they’re shopping online more than they used to, with 36% reporting they shop online weekly. And in the realm of technology, Centercode research revealed that 55% of consumers planned to skip in-store shopping completely and purchase new tech devices online — an 8% increase from 2019.

User Testing 98

User Testing Technical Review Customer Experience Product Research 98

DISQO

MARCH 6, 2020

Incumbent companies across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. But the ability to avoid that fate won’t come from open workspaces, a relaxed dress code, and a bring-your-own-device policy. Combining experimentation with market research.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

Userpilot

SEPTEMBER 14, 2023

We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers. TL;DR A product manager oversees the entire software product development cycle, from discovery to launch and beyond. Conducting market research and competitor analysis.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

freshtrax

NOVEMBER 26, 2019

In this article, we’ll help you understand the Japanese dating scene and share why the top 5 dating apps in Japan are successful. The online dating market in Japan is expected to grow 3.32 times from 2017 to 2023 while the global online dating market is expected to grow 1.56 million people are single , have used dating apps.

Research Software 115

Research Software Government User Testing Data Visualization 115