487: Product Innovation Management: First of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD
Product Innovation Educators
APRIL 29, 2024
These are the knowledge areas that make us successful as product masters who know how to create new value for our customers. Product innovation involves creating value, which is judged by the customer. [3:23] As much as 70-90% of consumer products fail to meet their revenue expectations. 2:06] What is product innovation?
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