Mind the Product

FEBRUARY 5, 2019

So why are we still developing products no one wants? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads.

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User Testing Product Marketing Marketing Product Research 183

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do.

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Roman Pichler

AUGUST 11, 2020

Therefore, choose a specific market segment and develop a product for the few, not the many, as Steve Blank suggested , particularly when you manage a new or young product. More Information : Market Segmentation Tips and Strategize , pp. Many Needs but No Compelling Reason for Using the Product.

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The Product Guy

OCTOBER 9, 2018

Guest Post by: Julian Dunn (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Vikas Batra]. I became a product manager because I wanted to take a more strategic role at my company. Thus, I arrived at the Product Mentor program with ambitions to learn strategy development from a seasoned product mentor.

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Mind the Product

APRIL 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats. Market research: Where do you use the product?

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User Testing Customer Feedback Customer Experience Data Visualization 161

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. It involves collecting and evaluating information that can guide you in making well-informed decisions about your product offerings. What is primary market research?

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Spice Catalyst

NOVEMBER 15, 2024

This is the third episode of Product Success Issues with David Fradin, covering Personas, How to do Market and Competitive Research, and the sixteen key significant issues affecting the world that will influence new products and services and changes to existing products and services.

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Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

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Product Research User Testing Research Software Feedback Software 104

Product Innovation Educators

SEPTEMBER 1, 2017

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Why product management is essential to business success. They are product driven but not in the sense of developing products and then finding customers for the products.

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Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

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The Product Coalition

MAY 9, 2020

A lot of information and knowledge comes your way when you’re a new Product Manager. But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?)

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User Testing Technical Review Product Marketing Product Research 82

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Product management focuses on building the right SaaS products.

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Analytic Tools Feedback Software Research Software User Testing 98

Product Innovation Educators

NOVEMBER 2, 2020

Discover the smorgasbord of tools for product managers and innovators. We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association. Summary of some concepts discussed for product managers. [4:07]

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Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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Userpilot

MAY 27, 2025

Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on Product-Led Growth (PLG) and showcases standout candidates in the field. Recommended product manager job openings in the PLG field Looking for a job in PLG companies?

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Analytic Tools Research Software Feedback Software User Testing 52

The Product Coalition

JULY 6, 2022

Most of our readers would have heard of Agile product management. In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). This is why it is important to follow a set of principles that can help you manage your product’s lifecycle better.

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Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. First, you need to research your audience and the available framework options.

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Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

APRIL 24, 2025

Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on retention and churn and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies 1.

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Research Software Analytic Tools Feedback Software Customer Communications 52

Spice Catalyst

APRIL 20, 2023

Market research is a critical aspect of any business operation and essential for product success management. However, the nature of business is dynamic, and market research methods that worked yesterday may…

Market Research 78

Market Research Research Software User Testing Product Research 78

Product Innovation Educators

MAY 23, 2016

I have a great guest, Rebecca Kalogeris, to help us understand the pulse of product management. Rebecca is the Vice President of Marketing for Pragmatic Marketing. Prior to joining Pragmatic Marketing, Rebecca managed product management and marketing teams at a variety of software companies.

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Product Research Customer Experience Product Management Product Manager 124

Userpilot

MAY 5, 2022

What does the product management process involve? Why is it important for product managers to follow them? Product managers lead interdisciplinary product teams to deliver products that bring value to customers. The product development process is one aspect of the product management process.

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Product Research User Testing Research Software Feedback Software 98

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

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Product Research User Testing Customer Feedback Research Software 98

ProductPlan

MARCH 5, 2021

The product manager career path is an exciting one with lots of possible on- and off-ramps. According to LinkedIn, interest in product management has doubled in the United States in the past 5 years. What is the Product Manager’s Career Path? Typical Product Management Roles. Product Manager.

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User Testing Product Research Product Management Product Manager 132

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. Product teams are staffed with various skilled professionals.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

SEPTEMBER 14, 2023

What are the different types of product managers? We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers. The types of product managers differ in focus and required skills.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

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Technical Advisors Product Research Analytic Tools User Testing 116

Product Management University

AUGUST 2, 2023

Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. The backlogs that feed Product Development and design would have clearer direction than they’ve ever had, allowing more innovative solutions with superior usability.

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PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. What skills do I need as a product marketing manager?

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. Strategy On the strategic side, this means finding out what is unique within a market about a company’s offering, and steering the company and/or its product to position itself in the place that will lead to success.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Userpilot

JANUARY 31, 2022

Product management specializations have trended upwards in recent months. These “specializations” often place focus around a specific set of skills or needs a company has, somewhat creating a division within the product manager role. Are we breaking apart the product manager role a bit too much?

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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Research Software User Testing Market Research Data Visualization 52

Userpilot

SEPTEMBER 20, 2023

The eternal debate: product manager vs. project manager. In this article, we’re going to unpack the day-to-day activities of a product and project manager, describe the key areas of overlap and differences between these distinct roles, and, most importantly, cover how they can work together effectively.

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Reporting Tools Customer Experience User Testing Product Research 105

The Product HQ

JUNE 1, 2024

The product management world relies on teams of product people who work in unison toward a central goal. In the case of someone like a Software product manager, this may prove challenging. After all, product managers have different duties and tasks depending on their organization and industry.

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Reporting Tools Research Software Feedback Software Analytic Tools 98

The Product HQ

JUNE 1, 2024

AI product manager skills are a must-have for anyone looking for a rewarding career in AI product management. Every new product brings its own set of challenges. UX Cam shared data indicating that product managers spend as much as 52% of their time on unplanned activities.

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Artificial Inteligence Analytic Tools Research Software Feedback Software 98

Userpilot

JULY 23, 2024

Feature prioritization is always a hot-button issue for product managers. It helps organizations focus on the Determining which features to include in a product roadmap can be challenging with constantly evolving customer needs and several opportunities chasing scarce resources. Weighted shortest job first template.

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Feedback Software User Testing Product Research Customer Experience 111

Userpilot

JANUARY 9, 2023

What is a product persona? How can they help product managers build a successful product? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. What is a product persona in product management?

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Feedback Software Research Software Analytic Tools User Testing 98