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Market Research vs User Research: How To Overcome Uncertainty

UX Studio

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

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How Agile Has Changed Product Management

Roman Pichler

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 249
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What Does a Product Manager Do? 7 Key Responsibilities

Userpilot

Based on the research, PMs develop the long-term product vision and product strategy that are aligned with the overall business strategy. This is essential to build a roadmap that drives the product strategy. Finding your first gig may be easier in startups than in enterprise organizations. Who is a product manager?

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11 Types of Product Managers for SaaS Companies

Userpilot

The UX product manager’s role is to develop intuitive , user-centered product experiences. Startup product managers are responsible for all aspects of the product development cycle in early-stage companies. Conducting market research and competitor analysis. Managing the product roadmap. User journey map.

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“Everyone has a part to play” Interview with Naomi Williams, UX Researcher at William Hill

Userzoom

UX at William Hill is all about understanding the psychology behind customer decisions and designing products that enhance their experience. How did you end up in your current UX role at William Hill? After I finished my psychology degree, I worked in marketing, PR and events for a few years. That’s how I started with UX.

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Product Failure: Why New SaaS Products Fail and How to Avoid it

Userpilot

Entering immature markets and devising a relatable product vision are also serious challenges. Over 90% of SaaS startups fail, only 35% get past the 10-year mark, and only 40% of these ever become profitable. To avoid product failure, don’t launch without achieving product-market fit first. Let’s look at these in more detail.

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How Agile Has Changed Product Management

Roman Pichler

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 156