Remove Market Research Remove Startups Remove Strategy Remove Survey
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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

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Market Research vs User Research: How To Overcome Uncertainty

UX Studio

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

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The entrepreneur’s ultimate guide to market research

The Product Coalition

While researchingmarket research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research? Do not confuse the term with “marketing research”.

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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. For startups and product owners, the stakes are high, and the path is treacherous. How to avoid: Recognize the value: market research is an investment, not an expense.

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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. You have frameworks, look at market dynamics, do practical research, and advise companies on how to use these frameworks.

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What is the #1 Resource for Product Ideas?

The Product Coalition

80% of product managers say they don’t talk to their customers enough yet they report that their best sources of product ideas are direct customer feedback and market research. In the survey, 2 out of the top 3 sources of the best product and feature ideas came from Direct Customer Feedback and Market Research.

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Traditional Buyer Personas Don’t Work: How Matt Lerner Understands Consumers

The Product Coalition

Startup growth expert, Matt Lerner, talks about his million dollar lesson learned while characterizing consumers. Read a copy of Matt’s LinkedIn post below to learn more: At PayPal, I once wasted $1M on a marketing segmentation to build personas. First of all, the research was exquisite.