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Alchemer CTO, Brandi Vandegriff, Receives CIO of the Year Award from Colorado Technology Association

Alchemer Mobile

Since I joined Alchemer, I’ve had the vision first to improve product performance and operations, followed by product delivery and engineering, and now I want to help our customers gain insight and business value from their data,” said Brandi. Our mission is to give every customer and employee a voice, and to make every voice matter.

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How to Use Idea Screening for New Feature and Product Development

Userpilot

Common examples include market demand, customer willingness to pay , or scalability. Use a range of techniques and tools, like interviews, surveys , and product analysis to collect diverse user data to inform screening. In addition, carry out market research to assess the competitive landscape and identify market gaps.

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Technical Product Manager: Exploring Their Role and Responsibilities

Userpilot

TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. Tech PMs work actively with product teams on the product vision and strategy. Conduct market research to identify gaps Market research is one of the key TPM responsibilities.

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Product Management Marketing: A Guide for Building Successful Products

Userpilot

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. Customer research survey. How could this work?

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What Is Product Management? Roles, Process, Tools, and More

Userpilot

A project manager is focused on the completion of a specific project, whereas product managers focus primarily on the long-term vision and evolving a product to deliver value over time. Here’s why it’s important: Defines a product vision and aligns strategy with organization goals. Champions a customer-centric approach.

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5 Costly Branding Mistakes

UX Planet

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. They believe so strongly in their vision that they assume it’s universally appealing. This belief makes you disregard market research because you feel you already know everything customers want.

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Measuring user sentiment with NPS surveys is easy.