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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. Market Research As software product managers navigate the complex landscape of product development, market research emerges as a crucial first activity.

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517: How to conduct an AI Design Sprint – with Mike Hyzy

Product Innovation Educators

Mike emphasizes that this isn’t about rushing through the process – it’s about using AI tools to accelerate the research and analysis phases so teams can spend more time on creative problem-solving and validation. Consider which aspects of your market and customer needs are most likely to evolve in the next 2-5 years.

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513: What product leaders need to know about making new product development work – with Jack Hsieh

Product Innovation Educators

Market Research Jack emphasizes that market research remains the most important skill for product managers. Modern approaches include: Advanced Research Technologies Eye tracking for user experience studies AI-powered customer insight analysis Predictive analytics for market trends Sensory analysis techniques 6.

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522: Stop the stupid using proactive problem solving – with Doug Hall

Product Innovation Educators

What types of stimulus (patents, academic articles, market research) would be most relevant for your current product challenges? This approach helped Doug build and sell an entire company based on insights from academic publications.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data, but also think about how to augment development of strategies with marketing research and other shopper signals to efficiently drive e-Commerce growth. August 26th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT

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528: From startup founder to product success and why interacting with people is the big change – with Anya Cheng

Product Innovation Educators

From Personal Problem to Market Opportunity Anya found herself wanting to look more professional but discovered existing clothing services weren’t designed for busy professionals who prioritized efficiency over fashion. Through market research, she discovered her ideal customers weren’t whom she initially expected.

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12 Best NPS Software and Survey Tools to Consider

Userpilot

Get real-time insights into your survey responses, with visual breakdowns of data, NPS score, and trends. Track NPS scores over time with clear visualizations that display feedback trends. 4 Qualtrics for collecting multichannel feedback and B2B market research data Qualtrics NPS surveys.

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

Market Research and Analysis 🌐 Focus on thorough product and customer segmentation to tailor pricing strategies that meet the specific needs of each segment. Continuously assess market trends, customer behavior, and competitor strategies to make informed pricing decisions that drive business success.