Product Management University

DECEMBER 11, 2024

So youre asked to do a market analysis to make sure stakeholders are confident in your plan. If youve never done a market analysis, you probably dont know what a good one looks like. After a thorough Google search, you view some videos, get a few templates and you at least have a starting point.

Product Manager 130

Product Manager Product Management User Testing Management 130

The Product Coalition

FEBRUARY 1, 2018

While researching “market research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research? Do not confuse the term with “marketing research”.

Market Research 68

Market Research User Testing Product Research Research Software 68

The Secret PM Handbook

MAY 5, 2017

Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Bonus Video. ” video , from my (still in production) Secret Product Manager Handbook series. Let’s call it a “solution.”. Products solve problems.

Framework 302

Framework User Testing Product Manager Product Management 302

Userpilot

DECEMBER 18, 2024

It provides extensive market research features for collecting and analyzing quantitative and qualitative data. Here’s what Qualtrics has to offer: Research surveys : Create simple feedback surveys or elaborate research projects that are shareable via email, social media, your website, QR codes, SMS, and even offline.

Data Visualization 105

Data Visualization Analytic Tools Research Software User Testing 105

Antwak Blog

MARCH 26, 2021

Market research is the process of gathering information about your business’s buyer personas, target audience and customers. The market research also provides a deep understanding of wide variations of things. What all things make up your market and the challenges you might face. Primary uses for Market Research .

Market Research 52

Market Research User Testing Product Research Marketing 52

Alchemer Mobile

FEBRUARY 2, 2021

CREATE A PROMO VIDEO THAT CAPTURES THE ESSENCE OF YOUR APP IN A ONE-MINUTE PITCH. For many publishers, this means creating a promo video. App promo videos take your marketing to the next level by bringing your messaging to life. Our friends at Apptamin take the stress out of creating a great app preview video.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

The Product Coalition

FEBRUARY 6, 2020

Challenges The most serious challenges for marketing organizations are: hiring staff with up-to-date digital skills such as data analytics, technical expertise, and marketing automation; innovation scaling; integration of multiple marketing tools; centralized collection and management of data and communications.

Data Visualization 84

Data Visualization Research Software Reporting Tools Analytic Tools 84

Intercom, Inc.

APRIL 7, 2020

For video marketing software Wistia , they’re doubling down on educational resources that take a “help first” approach. On top of that, our Customer Education team is building the Miro Academy where people can find video courses and webinar recordings to help them learn how to use the product. A note about methodology.

Customer Experience 217

Customer Experience Reporting Tools Research Software User Testing 217

Product Innovation Educators

OCTOBER 31, 2016

This episode is about market research – what’s in your toolbox for conducting consumer and market research? In that episode we discussed quantitative and qualitative research tools but didn’t go into details about applying Conjoint. He went on to earn a PhD in Market Research.

Data Visualization 127

Data Visualization Product Research Research Software User Testing 127

Roman Pichler

FEBRUARY 19, 2024

Here are three signs that you are at this level: You engage in strategizing work , such as market discovery and market research, competitor research and competitive analysis, business modelling and financial forecasting, strategy validation, and selecting and applying the right key performance indicators (KPIs).

Product Research 289

Product Research Product Manager Product Management Customer Experience 289

Mind the Product

NOVEMBER 15, 2019

To minimise the number we need to spend time doing effective product research – a combination of user research, market research and product analytics. Research requires more than just evidence. User research is trying to build empathy. Product research is a combination of all three.

Product Research 174

Product Research User Testing Research Software Data Visualization 174

Userpilot

JULY 22, 2024

Here are the steps to develop your positioning effectively: Conduct thorough market research. Perform competitive analysis by identifying competitors, studying their offerings, and conducting a SWOT analysis to find market gaps. It attracted a diverse user base and achieved significant market penetration.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Product Innovation Educators

JULY 29, 2024

For product managers aiming to boost their innovation game, mastering these concepts can provide a significant edge in the market. Useful links: Check out Tony’s book The Statue in the Stone Get a free ebook: JOBS TO BE DONE: Theory to Practice Watch Tony’s video What is Jobs-to-be-Done?

Data Visualization 284

Data Visualization Research Software Product Research Product Manager 284

The Product Coalition

DECEMBER 11, 2023

Utilizing AI for content creation, including video content, has transformed traditional approaches and significantly impacted efficiency. Tasks such as automated text generation, image synthesis, and video editing are now facilitated by AI, contributing to streamlined workflows and increased productivity.

Data Visualization 147

Data Visualization Artificial Inteligence Analytic Tools Research Software 147

Mind the Product

MARCH 20, 2020

Start today, by analysing all the information available – customer and user research, market research, and user data. While it’s true, you may have less opportunity to be strategic as a junior product person, Melissa says you can still flex those muscles. Preparing for the C-Suite.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

DevelopmentCorporate

SEPTEMBER 26, 2021

In July 2021 Sarah Frank, a rising freshman at Brown University, uploaded a 56 second TikTok video and disrupted 4,600 scientific research projects, Crowdsourced research has changed the landscape of academic and commercial market research.

Crowdsource 52

Crowdsource Market Research Marketing Development 52

UX Planet

JUNE 13, 2025

Market Research I wrote a brief PRD for myself based on the research, you can refer to it here , or just take a look at my market research summary: My Hypothesis To enjoy their favorite songs in non-native languages, users would love to have optional — realtime lyrics translation. Is This a Real Problem?

Customer Experience 66

Customer Experience User Testing Product Research Research Software 66

Product Innovation Educators

OCTOBER 2, 2017

You’ll hear why in the interview, but it stems from a personal connection I made with the product we discuss, which is a reality TV and web video series. 11:20] How did you move from stories in print to stories in video? That was how the movement evolved into a video show that reached many more people. [12:43]

Research Software 72

Research Software User Testing Product Manager Product Management 72

Userpilot

JULY 29, 2024

A thorough competitive analysis report includes an executive summary, company overview, product/service analysis, marketing/sales analysis, SWOT analysis, and conclusions/recommendations. Identify direct and indirect competitors via market research to better position your product.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Roman Pichler

OCTOBER 6, 2020

Meeting users and customers, at least in form of a video call, not only helps you validate your assumptions and develop new ideas. Whatever you do, I suggest that you follow Steve Blank’s advice and “ get out of the building ”. It also allows you to empathise with the individuals and to better understand their perspectives and needs.

Product Research 293

Product Research Technical Review Feedback Software Research Software 293

The Secret PM Handbook

MAY 5, 2017

Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. Bonus Video. ” video , from my (still in production) Secret Product Manager Handbook series. Let’s call it a “solution.”. Products solve problems.

Framework 150

Framework User Testing Product Manager Product Management 150

Userpilot

AUGUST 1, 2024

Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. The first step to creating a successful product marketing strategy is to set SMART goals and define your objectives. What other marketing channels do you need?

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Mind the Product

AUGUST 9, 2017

While the Amazon Echo Show is an impressive addition to the repertoire of voice and video monitoring systems in this growing market, it’s not the product features that are drawing attention. My Twitter feed is full of stories of Amazon seizing the lead in the smart home industry. Rather, it is Amazon’s smart home product strategy.

Artificial Inteligence 156

Artificial Inteligence Research Software User Testing Product Manager 156

Userzoom

JULY 31, 2019

It’s just an overly-technical way for me to say, “Go to youtube.com and watch a funny cat video.”. What does this mean for the research industry? Like many other industries, the research industry ( whether market research or user research ) can possess less than optimal operating processes, data silos, and transactional inefficiencies.

Research Software 56

Research Software User Testing Reporting Tools Data Visualization 56

The Product Coalition

NOVEMBER 2, 2022

Gradually, it added masks and video effects, the ability to upload long videos, and host streams. You should preplan and think over all stages to the last detail, from market research to release. Enlist the support of marketing and software development specialists, who will be with you from the start of the project.

Analytic Tools 147

Analytic Tools Research Software Feedback Software User Testing 147

Spice Catalyst

AUGUST 9, 2024

David shares insights into tools like Perplexity for market research, AI-driven product personalization, video production, content writing, and image creation.

Product Research 78

Product Research Research Software Market Research Management 78

freshtrax

APRIL 25, 2019

TikTok is a video-sharing app which allows users to upload 15-second-long videos, often times of lip-syncing or dancing with music. According to the research conducted by Marketing Research Camp , 71.5% Plus, users can make their faces less recognizable with video effects. What is TikTok? million users.

Customer Feedback 81

Customer Feedback Research Software User Testing Market Research 81

Userpilot

DECEMBER 15, 2023

Common examples include market demand, customer willingness to pay , or scalability. In addition, carry out market research to assess the competitive landscape and identify market gaps. Carry out market research to screen ideas Market research is another crucial aspect of new idea screening.

Data Visualization 105

Data Visualization Product Research User Testing Research Software 105

Userpilot

APRIL 1, 2022

Video and image localization may slow down the process. To localize your marketing strategy , research the best channels, SEO-optimize the translated content, and involve local influencers. Images and video localization issues. Marketing strategy localization workflow. Influencer marketing assets.

Research Software 98

Research Software Feedback Software User Testing Product Research 98

Generation Focus

JULY 19, 2018

Globalization and technological advancements since then have reshaped the market research industry time and again. So the question then remains: Can we push the future of market research and technology to give us higher quality data, thus giving us the best of both worlds?

Research Software 91

Research Software User Testing Feedback Software Data Visualization 91

Userpilot

JULY 29, 2024

Statista is a premier data research platform offering extensive statistics, market research reports, and industry studies for detailed research. It is an all-in-one tool particularly useful for conducting detailed industry research. A Slack channel.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Displaying onboarding videos with Userpilot.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

JUNE 12, 2023

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Mind the Product

APRIL 24, 2018

Do you play video games? Market research: Where do you use the product? Some of you will choose to work with a consumer or market research company; although if you do go that route, figuring it out and testing the process internally first will make a huge difference. What is your favourite game?

User Testing 161

User Testing Customer Feedback Customer Experience Data Visualization 161

Alchemer Mobile

AUGUST 23, 2024

These courses are filled with videos, interactive tutorials, and other learning content. Market Research Surveys: Follow-up on preferred product features with detailed questions. You can add, remove, or reorder questions with a few clicks, and the changes are instantly reflected in your survey.

Feedback Software 130

Feedback Software Research Software Analytic Tools Reporting Tools 130

Userpilot

NOVEMBER 2, 2022

To prioritize features, do market research, encourage feature requests , and use prototyping and fake door tests to validate your ideas. Give them product training in the form of webinars, video tutorials , and help articles to guide them through the learning process. An example of Loom’s product video tutorials.

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Userpilot

AUGUST 15, 2023

Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user. To succeed at this stage, you need to coordinate your marketing efforts with your product team. The Go-To-Market Strategy Wheel.

Product launches 98

Product launches User Testing Feedback Software Research Software 98