Roy Madden
JANUARY 29, 2021
Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.
Intercom, Inc.
NOVEMBER 20, 2018
Again the goal here is to treat this stage of the process as primary market research. Identify a market specific methodology. White papers – these serve as a useful way to demonstrate expertise by writing about the problems your target personas have and offering insights to help them improve their situation.
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Product Management University
NOVEMBER 21, 2022
Which vertical markets (considering your entire portfolio) are most conducive to 15% growth and 30% margin? A little bit of market research will give you some definitive answers. Product portfolio managers keep an eye on industry trends and their impact on each target market segment.
Userpilot
MARCH 3, 2022
This includes market research (potential employers), understanding product strengths (your value to the customer), iterative development (subsequent drafts), or refining the UI (formatting). Product managers should treat their resumes as products and use their professional skills to develop them.
Product Solving
JUNE 10, 2020
“Good product managers create leveragable collateral, FAQs, presentations, white papers. You can do market research, creating a report that shows where the industry is headed in the next 5-10 years which helps you pitch product changes to your executive stakeholders.
The Product Coalition
JANUARY 25, 2021
You can conduct market research, send a survey to your customers that goes beyond the usual questions about the product, work on a few white papers, tips & tricks, FAQ’s, cheat s s, best practices, and more.
Userpilot
MARCH 22, 2021
Product marketing is different compared to general marketing in that product marketing teams know all the technical details of your SaaS product and communicates it through launch, feature announcements, white papers, and other mediums. Product marketing doesn’t end when the product goes to market.
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