Imaginary Cloud - Design

SEPTEMBER 17, 2020

It is also a word that is becoming more and more popular in the vocabulary of product and user experience designers. Before we get into why empathy is such an important concept when designing a product, it's vital to make it clear that this is only true when your focus is on what users need, instead of pushing products to the market.

Customer Experience 136

Customer Experience User Experience User Testing Research Software 136

Lenny Rachitsky

APRIL 28, 2024

With Spaces, Twitter sought inspiration from Clubhouse’s user experience but put their own spin on it and prioritized it as the #1 company initiative, having learned from their failure to move quickly enough with Periscope/Vine. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

User Testing 113

User Testing Analytic Tools Feedback Software Weak Development Team 113

Userpilot

AUGUST 10, 2022

Customer insight is customer data collected from different touchpoints of the user journey that the product teams use to understand what users like and dislike about the product. Customer insights help you get a deeper understanding of your customer’s needs and meet them with product tweaks. Via support chat.

Data Visualization 90

Data Visualization Customer Feedback User Testing Customer Experience 90

Userpilot

SEPTEMBER 10, 2022

Do you know which user experience survey questions to ask? The right ones can give you data that uncover insights such as user sentiment and the like. This post lists the different questions to ask users on your survey concerning their experience with your software. What are user experience surveys?

Customer Feedback 81

Customer Feedback Product Research Feedback Software User Testing 81

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Before implementing the ideas to fill market gaps, validate them thoroughly.

User Testing 88

User Testing Data Visualization Feedback Software Research Software 88

The Product Coalition

APRIL 28, 2020

If we get to meet these two people after a couple of days, there would be nothing common in their newly purchased phones. When it comes to designing a user interface for software applications, this variance in people’s preferences poses a huge challenge. Just a good modular user interface design will do.

Customer Experience 79

Customer Experience User Experience Analytic Tools User Testing 79

Mixpanel

MAY 2, 2023

Though our marketing team at the time was reporting healthy acquisition in Google Analytics leading to high numbers of new signups, our product team’s Mixpanel dashboard showed conversion from those signups to paying customers was low. See a Mixpanel Marketing Analytics Board in action by clicking the image above.

Data Visualization 111

Data Visualization Analytic Tools Customer Experience Customer Feedback 111

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

JULY 30, 2023

Looking to leverage marketing automation segmentation to offer contextual and relevant in-app messages ? Marketing automation segmentation enables you to deliver the right message to the right people at precisely the right time. Different types of customer segmentation are: User attribute-based segmentation.

Analytic Tools 85

Analytic Tools Feedback Software Data Visualization Customer Experience 85

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. The stage where a lead becomes a free trial user. The moment a user decides about acquiring your product or not.

B2B 96

B2B Analytic Tools Feedback Software Data Visualization 96

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 87

Analytic Tools Feedback Software Onboarding KPIs Marketing 87

Gainsight

FEBRUARY 28, 2024

But the reality is technology has evolved, and the way our end users want to consume technology is evolving, right? Drawing from her rich background in marketing and advocacy, she champions the transformative potential of community to inspire and connect individuals on a profound level. Want to hear more from these trailblazers?

User Testing 52

User Testing Customer Feedback Customer Experience Data Visualization 52

UX Planet

FEBRUARY 2, 2024

Guesstimation: With the explanations phenomena above, it can be estimated that there is a very potential market for donation platforms in Indonesia. What needs to be considered is how to disrupt the conventional donation market. However, the design of gamification must still take into account the altruistic characteristics of society.

Reporting Tools 52

Reporting Tools Research Software User Testing Customer Experience 52

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Product marketing sits between product development and the market. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. What is product marketing?

Product Research 80

Product Research User Testing Research Software Feedback Software 80

Userpilot

APRIL 6, 2022

How do you make your first-time user experience (FTUE) so good that people want to keep using your product to meet their needs? Every product marketer should answer this question before rolling out their product. The first-time user experience (FTUE) is the very first impression your product leaves on a new user.

Customer Experience 96

Customer Experience Feedback Software User Testing Customer Feedback 96

Userpilot

FEBRUARY 26, 2024

What is marketing funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. The main stages in the marketing funnel are Awareness, Interest, Consideration, Intent, and Purchase. Book the demo!

Analytic Tools 88

Analytic Tools Data Visualization Feedback Software Research Software 88

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

Data Visualization 74

Data Visualization Product Research Research Software Analytic Tools 74

ProductPlan

JULY 19, 2021

McKinsey & Company’s report proves that product managers need to create an equitable user experience for their customers. . We find ourselves judging our own experiences, purchases, and solutions. If a product doesn’t meet our needs, we can find something more suitable for our needs.

Customer Experience 52

Customer Experience User Testing User Experience Reporting Tools 52

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 80

Product Research Data Visualization User Testing Research Software 80

Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences. moment in the most direct way.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 87

Roman Pichler

FEBRUARY 19, 2024

Level two increases empowerment by adding the authority to determine the features and user experience the product should offer. You spend a significant amount of your time refining product backlog items, writing user stories , tracking the development progress, and talking to development team members.

Product Research 244

Product Research Product Management Product Manager Customer Experience 244

Userpilot

NOVEMBER 14, 2022

From a child reminding herself to be on her best behavior to receive mentorship in return for loyalty, we all engage in reciprocity marketing. Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. What is reciprocity marketing?

Feedback Software 91

Feedback Software Research Software Marketing User Testing 91

Userpilot

AUGUST 10, 2022

Are you wondering about the difference between the Minimum Viable Product vs Minimum Marketable Product? The Minimum Viable Product allows you to collect user feedback at the early stages of development and facilitates validated learning. MVP reduces the time to market and allows a quicker release of the product.

Product Research 70

Product Research User Testing Feedback Software Research Software 70

Userpilot

APRIL 3, 2024

TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Prioritizing user experience optimization in product-led growth is crucial for creating intuitive, enjoyable products that retain customers and drive revenue growth.

Analytic Tools 82

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 82

Userpilot

JANUARY 23, 2023

While people prefer a personalized experience, catering to their individual preferences isn’t always possible or effective. Marketing segmentation comes in handy here. Segmenting customers into groups based on similar traits, allows you to still market highly relevant content to keep them engaged, and do so efficiently.

Customer Experience 91

Customer Experience User Testing Feedback Software Customer Feedback 91

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share.

Feedback Software 89

Feedback Software Analytic Tools Data Visualization Customer Feedback 89

Userpilot

MAY 1, 2024

This article provides a step-by-step process to elevate your product experience from “good enough” to “superb”. TL;DR Digital product experience encompasses all customer touchpoints and interactions with a digital product across its lifecycle. It’s also not the same as user experience. However, they don’t do it all alone.

Customer Experience 89

Customer Experience Feedback Software Analytic Tools Product Research 89

freshtrax

APRIL 24, 2023

Formerly based in San Francisco, the US interactive store and brand, b8ta, has disappeared from its home market. The company is effectively bankrupt, however, its Japanese subsidiary, b8ta Japan, has managed to thrive in the Japanese market. Could the Japanese market offer a second chance for foreign brands? over a decade ago!

Branding 98

Branding Marketing User Testing Naming 98

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

Product Marketing 87

Product Marketing Feedback Software User Testing Marketing 87

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing? Longer sales cycles.

Enterprise 90

Enterprise Strategy Marketing Outbound 90

freshtrax

APRIL 24, 2023

Formerly based in San Francisco, the US interactive store and brand, b8ta, has disappeared from its home market. The company is effectively bankrupt, however, its Japanese subsidiary, b8ta Japan, has managed to thrive in the Japanese market. Could the Japanese market offer a second chance for foreign brands? over a decade ago!

Branding 94

Branding Marketing User Testing Naming 94

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Imaginary Cloud - Design

MAY 21, 2020

Have in mind the kids’ day schedule: for example, if you plan it for later on during the day you might get a tired and slightly grumpy user after an energetic day at school. Another thing to have into consideration is the plan for the meeting, who will be present and what is each person’s role.

Research Software 122

Research Software Customer Experience User Testing User Experience 122

Mind the Product

JULY 13, 2017

One of the main reasons why products fail is because they don’t meet customer needs in a way that is better than other alternatives. That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit.

User Testing 152

User Testing Product Marketing Marketing Product Research 152

Userpilot

MAY 10, 2023

Artificial intelligence is revolutionizing our everyday lives, and marketing is no different, with several examples of AI in marketing today. Marketers are now making AI an integral part of their marketing strategies. This article examines what artificial intelligence in marketing looks like today.

Data Visualization 62

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 62

The Product Coalition

FEBRUARY 25, 2024

From its humble beginnings as a DVD rental service to its current status as a global streaming powerhouse, Netflix’s evolution has been marked by relentless innovation and strategic adaptation to changing market dynamics. The company also leveraged data analytics to personalize recommendations and improve the user experience.

Analytic Tools 100

Analytic Tools Entertainment Customer Experience Data Visualization 100

Modus Create

MARCH 21, 2019

User Experience Designers. User Researchers. Plus, teams will have regular interactions with stakeholders outside their immediate team, such as executives, subject matter experts, customer service, marketing, and end users. Visual Designers. Quality Assurance. Note and Vote. Not Into Structured Facilitation?

Customer Experience 88

Customer Experience Research Software User Testing Customer Feedback 88