Userpilot

MARCH 9, 2025

According to Harvard Business Review, 80% of new products fail, primarily because companies fail to conduct proper customer research. The solution seems obvious: improve your customer research process. What is customer research in SaaS? Does customer research help build better products?

Research Software 83

Research Software User Testing Analytic Tools Feedback Software 83

The Product Guy

JANUARY 5, 2017

Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Lenny Rachitsky

MAY 11, 2025

Their model involves solving one customer’s (very big and valuable) problem, then abstracting that solution into a product you can sell to everyone else. Looking for signs like athletic achievements or chess playing can predict work ethic and problem-solving abilities better than traditional credentials.

Research Software 111

Research Software Feedback Software User Testing Data Visualization 111

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

The Product Guy

MAY 7, 2020

Relative to other standard roles defined in an organization such as Ops, Marketing, Tech etc., the Product Manager role is a rather recent phenomenon. As a result, there are various different approximations that are made about the role in an organization depending upon their experience with building products.

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Userpilot

JULY 23, 2024

Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. Still, you may be unsure where to begin.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Reporting Tools 105

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Cause : A confusion about what an effective product vision is.

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Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Roman Pichler

APRIL 2, 2019

While this probably sounds like common sense, I’ve seen more than one organisation trying to get more done by throwing people at a product. No wonder that the individuals struggled and the product suffered. This led to a bloated, over-complicated code base and a product that was difficult to adapt and expensive to maintain.

Feedback Software 229

Feedback Software Research Software User Testing Customer Experience 229

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

MAY 17, 2025

Everyone enjoys using mobile apps in their native language. In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. Why invest in a mobile app localization strategy?

Analytic Tools 66

Analytic Tools Feedback Software Research Software Data Visualization 66

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. First, you need to research your audience and the available framework options.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

The Product Coalition

JULY 15, 2023

Former CEO of Picker explains mistakes made in pursuit of product-market fit. It’s about a company that seemed to have a great idea from the start, but then, as the story goes, they failed to achieve product-market fit. Picker was an Instagram of Products, not a tool for creators.

User Testing 148

User Testing Product Marketing Research Software Marketing 148

The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. What systems/metrics/processes do we need to measure and track winning?

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Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. How can you create a framework that resonates with your target audience and drives engagement?

Messaging 105

Messaging Framework Feedback Software Research Software 105

DevelopmentCorporate

JUNE 2, 2025

How Companies Are Funding User Research in 2025: Insights from the User Interviews Research Budget Report User Interviews 2025 Research Budget Report is a crucial resource for understanding how modern organizations are approaching the financial side of user research. Only 17% experienced reductions.

Data Visualization 52

Data Visualization User Testing Research Software Reporting Tools 52

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 157

User Testing Market Research Product Research Research Software 157

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 230

User Testing Product Research Marketing Research Software 230

The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

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User Testing Product Research Product Marketing Customer Experience 167

Userpilot

APRIL 24, 2025

This article shares exciting product manager roles focused on retention and churn and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies 1. Stripe: Product Manager, Local Payment Methods Cost Optimization Stripe is a financial infrastructure platform for businesses.

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

Product Innovation Educators

OCTOBER 21, 2024

” This straightforward idea makes innovation something everyone in the company can understand and participate in, not just the people in research and development or product design. Conclusion Driving innovation in product management is about more than just developing new features or technologies.

Customer Feedback 292

Customer Feedback Customer Experience User Testing Reporting Tools 292

UX Planet

OCTOBER 28, 2024

Product design process cheatsheet by Prophecy Product Design Cheatsheet is a helpful document created by Prophecy that provides a step-by-step workflow for product development, focusing on 6 key stages of the design process. Research Research is the foundation of the product design process.

User Testing 105

User Testing Product Research Data Visualization Research Software 105

Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 105

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.

User Testing 101

User Testing Research Software Market Research Product Research 101

Intercom, Inc.

JUNE 10, 2020

Also known as Product Intuition or Product Instinct or Product Taste, it is the idea that you can use your own judgment to (1) accurately predict what your customers need, want and value, and (2) design and ship the right solution for them. This ability to predict is about shooting for repeatable product success.

Research Software 291

Research Software Weak Development Team Reporting Tools Customer Communications 291

Product Talk

FEBRUARY 12, 2020

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. During her tenure as a data scientist, Lisa built two predictive products. We then jammed those models into our platform so that customers could access the outputs in many ways.” Tweet This.

Product Research 270

Product Research Data Visualization User Testing Research Software 270

UX Planet

JUNE 1, 2025

Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. This fundamental gap in understanding is where UX Research becomes not only valuable but essential for driving authentic and lastinggrowth.

User Testing 59

User Testing Product Research Research Software Data Visualization 59

The Product Coalition

NOVEMBER 29, 2022

In 2023, more web-based businesses will be opting to develop mobile apps to build a loyal customer base, uncover more valuable user insights, and facilitate a more seamless user journey. Screen size and usability When creating an app, screen size dictates everything. Below are a few notable trends in mobile design before we move on.

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Analytic Tools Research Software Data Visualization Technical Review 147

The Product Coalition

DECEMBER 21, 2020

We’ll explore how you can test and research ideas for your product, service, or business model. Idea validation is a process where a specific product, service, or business idea is tested in various ways to determine its viability. Idea validation also isn’t just for physical or digital products. Let’s dive right in!

User Testing 174

User Testing Product Research Research Software Feedback Software 174

Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient.

Generative AI 130

Generative AI Market Research User Testing Product Research 130

Intercom, Inc.

NOVEMBER 3, 2022

Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams. By automating planning, businesses can save time, increase productivity and turn support from a cost center into a profit driver. That’s what matters: how painful is it for customers? Liam: Totally.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

The Product Coalition

SEPTEMBER 9, 2022

However, if there’s one skill that is common to all product managers, it’s continuous market monitoring and research. That’s where a market requirements document comes into play. The market requirement document is a strategic artefact that product managers usually write. You have identified market?

Document 148

Document Research Software Analytic Tools Marketing 148

Arkenea

FEBRUARY 23, 2025

You’ve got your product out in the market. But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from user feedback versus founder’s vision for the product? Want to get your app development project off the ground?

User Testing 98

User Testing Feedback Software Customer Feedback Research Software 98

The Product Coalition

SEPTEMBER 7, 2022

Minimum Viable Products: Why You Should Test Before Investing In Ideas Let’s analyze the advantages of MVP-based software development. You can successfully prevent these problems by starting software development with a Minimum Viable Product (MVP). The first version of Buffer is a good software example of a MVP.

User Testing 158

User Testing Feedback Software Product Research Research Software 158

Roman Pichler

OCTOBER 6, 2020

Carrying out product discovery involves answering the following questions: What is the specific value the product should create for the users and customers? Which market and market segment should the product address? What makes the product stand out? How can the product be built?

Product Research 293

Product Research Technical Review Feedback Software Research Software 293

Lenny Rachitsky

NOVEMBER 24, 2024

Simplify security • Paragon —Ship every SaaS integration your customers want — Jen Abel is the co-founder of JJELLYFISH, where she and her team have worked with over 300 early-stage founders to learn how to sell, do early customer discovery, and set up a repeatable sales motion on the way to their first $1M ARR.

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User Testing Product Research Customer Feedback User Friction 123