Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

The Product Coalition

MARCH 19, 2019

B2B SaaS companies pride themselves on constantly releasing new features and product improvements, but a lot of them fall flat when it comes to marketing those new releases. Now, the traditional ways of marketing your product, like blog posts, social media, videos, etc., You should start by setting expectations.

Product Marketing 60

Product Marketing Marketing User Testing Customer Feedback 60

Product Management University

JULY 23, 2020

Agile is a software development methodology. It’s not a way to do product management. It’s not how you do product marketing or sales. Agile development is a methodology for building software, and it’s a good one! More emphasis on deliverables, greater accountability and better product usability.

Agile 166

Agile Development Product Management Product Manager 166

Userpilot

APRIL 30, 2024

Throughout his rich career, Marty has worn numerous hats within modern software product organizations, transitioning between roles involving product management, software development, product marketing , user experience design, and general management, among others.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Books 105

Product Management University

JULY 23, 2020

Agile is a software development methodology. It’s not a way to do product management. It’s not how you do product marketing or sales. Agile development is a methodology for building software, and it’s a good one! More emphasis on deliverables, greater accountability and better product usability.

Agile 130

Agile Development Product Management Product Manager 130

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? How is SaaS marketing different?

Feedback Software 119

Feedback Software User Testing Product Research Customer Experience 119

The Product HQ

JUNE 1, 2024

Product management is an essential part of every offering of any sort of product or service. With so many new products in the market, the product management industry is growing exponentially. What is the Role of a Product Management Intern? Product manager interns are not new to the product management field.

User Testing 52

User Testing Product Research Reporting Tools Data Visualization 52

Roman Pichler

MAY 11, 2021

But the value a product creates is ultimately determined by its users: No product will be successful in the long run if it does not solve a specific user problem, create a tangible benefit, or help the users achieve a specific goal. Myth #5: It’s the product owner’s job to get the project delivered. But this would be a mistake.

Weak Development Team 325

Weak Development Team Product Research User Testing Customer Experience 325

The Product Coalition

SEPTEMBER 7, 2022

Minimum Viable Products: Why You Should Test Before Investing In Ideas Let’s analyze the advantages of MVP-based software development. Why should you invest in MVP development? You can successfully prevent these problems by starting software development with a Minimum Viable Product (MVP).

User Testing 122

User Testing Feedback Software Research Software Product Research 122

Userpilot

SEPTEMBER 29, 2023

In this article, we've got a comprehensive review of the entire product development process. We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. The final step is to launch your product. Ready to get started?

User Testing 105

User Testing Feedback Software Research Software Product Research 105

BrainMates

JULY 23, 2023

With large engineering teams no longer needed, Agile product development methodologies – such as Scrum and Kanban – will also become redundant. These frameworks are designed to improve the effectiveness of teams collaborating on software development.

Generative AI 52

Generative AI Research Software Product Research Data Visualization 52

The Product Coalition

JULY 6, 2022

The majority of such apps have undergone iterative and incremental development to enhance and improve their features. Most of our readers would have heard of Agile product management. It is a methodology that is followed by a majority of software development companies today. But it is not the only game in town.

Startups 122

Startups Feedback Software User Testing Product Research 122

bpma ProductHub

JUNE 12, 2017

She wears many hats at PowerAdvocate, including serving as a product owner for a software development scrum team, a subject matter expert on the energy industry, helping the sales team as a product expert, and helping drive customer adoption. She is also involved with user experience design and product marketing.

Workshop 186

Workshop User Testing Customer Experience Research Software 186

The Product Coalition

SEPTEMBER 29, 2022

Scale friendly Scale friendly is simply put — making a plan building a product, marketing it, and scaling up from there. We use it in our everyday lives, but using it to build a technology product today — you have to think again. Now imagine if you are not successful in scaling this product. Either way, no pressure.

Feedback Software 102

Feedback Software Research Software User Testing Technical Review 102

Userpilot

AUGUST 23, 2023

In this article, we’ll cover the responsibilities of a product analyst, the skills needed in the current job market, and the prerequisites. TL;DR A product analyst is a professional who uses data analysis and insights to evaluate and improve the performance of a product or service. What do product analysts do?

Data Visualization 98

Data Visualization Reporting Tools Analytic Tools Research Software 98

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Good user personas help you to design better products for your target users and achieve PMF. Likewise, most businesses have multiple distinct personas.

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

Userpilot

OCTOBER 27, 2022

Ultimately, iterative testing helps you build products that rarely fail to satisfy user needs. This means being able to achieve and maintain product-market fit in constantly changing markets. Why is conducting iterative testing vital for product managers? To conduct iterative tests, you need to determine the goal.

User Testing 98

User Testing Product Research Feedback Software Testing 98

Userpilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Number of Platform Downtimes : Your company will be more effective if the SaaS product has low downtimes.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Gainsight

JULY 12, 2023

Develop and execute strategies to optimize the customer success journey, ensuring a seamless and delightful experience for our customers. Collaborate cross-functionally with Sales, Product, Marketing, and other teams to align customer success objectives with overall company goals.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Friction 52

The Product Coalition

MARCH 15, 2021

Viable (represented by the product managers understanding of the market and the business context) Desirable (represented by the product managers understanding of the customer and what they want) Feasible (represented by the engineers understanding of our technology and capabilities) & Usable. You want to focus on 4 things.

Development Team Review 192

Development Team Review Research Software Product Research Reporting Tools 192

Ask Benny

JANUARY 25, 2020

Agile is a concept with principles that helps us develop software better, validate it as soon as we can, and bring value to our customers faster. Scrum is just one of the software development frameworks that implement agile and there are many others including Kanban, extreme programming, lean software development and more.

Agile 103

Agile Weak Development Team User Testing Software Review 103

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Roman Pichler

MAY 11, 2021

But the value a product creates is ultimately determined by its users: No product will be successful in the long run if it does not solve a specific user problem, create a tangible benefit, or help the users achieve a specific goal. Myth #5: It’s the product owner’s job to get the project delivered. But this would be a mistake.

Weak Development Team 156

Weak Development Team Product Research User Testing Customer Experience 156

Userpilot

MARCH 29, 2023

How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? Utilizing digital analytics enables them to make data-driven product decisions , and identify user friction and pain points. acquisition channels), product data (e.g.,

Data Visualization 98

Data Visualization Analytic Tools Embedded Analytics Feedback Software 98

bpma ProductHub

JUNE 12, 2017

Erin shared how she used customer focus and analytics every step of the way to optimize the cloud product offering and marketing strategy. She is also involved with user experience design and product marketing. It was unclear if the offering was profitable or successful.

Analytic Tools 199

Analytic Tools User Testing Customer Experience Feedback Software 199

The Product Guy

SEPTEMBER 10, 2016

UI / UX Designer @ Citrusbyte (New York City; Multiple Locations) Keywords: Design, Product, Strategy, UI, UX [link]. Product Marketing Manager @ iCIMS (Matawan, New Jersey) Keywords: Buyer Behavior, Competitive Intel, Product Marketing, Product Messaging, Product Positioning [link].

Customer Experience 87

Customer Experience Product Management Product Manager Management 87

Userpilot

JANUARY 31, 2022

These include: Knowing how to carve and clearly communicate a product strategy, and apply strategic thinking when making decisions. Run continuous market research, discovery, and/or user research to better understand how to solve problems. This is likely the role we are all familiar with the most in the product management community.

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98

The Product Coalition

JANUARY 10, 2021

If this is you, I have a simple tool you can use to articulate why things ( might ) take as long as they do, explain it in a way that is helpful to those who are unfamiliar with software development, and finally, provide a simple 5 minute exercise you can do each week to get a bit faster. 35% of the company met that criteria.

Reporting Tools 109

Reporting Tools Product Management Product Manager Customer Experience 109

The Product Coalition

JUNE 24, 2022

As a Product Manager, at any given time you will be carrying on simultaneous conversations with developers, designers, your product team, data analysts, QA engineers, marketing, sales, possibly your executive team, client success, and of course, your users.

User Testing 141

User Testing Analytic Tools Research Software Feedback Software 141

The Product Coalition

FEBRUARY 25, 2018

Both rely on efficiency and fast learning, but the Lean Startup books focus much more on customer development and finding product-market fit. Important stuff on customer models and the adoption of a new technology into a market. The Lean Product Playbook ?—?Dan Agile Software Development With Scrum ? —?Ken

Books 68

Books Development User Testing Agile 68

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. They lead a team that consists of developers and designers. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

The Product Coalition

DECEMBER 29, 2020

Product Managers can transition into their roles from all areas of business, which is a breeding ground for self-doubt. Someone with nothing but marketing experience, but with all the skills needed, may fear their lack of experience in software development will hold them back. Confused about product-market fit?

Technical Review 127

Technical Review Product Research Certifications Data Visualization 127

Ask Benny

JANUARY 25, 2020

Agile is a concept with principles that helps us develop software better, validate it as soon as we can, and bring value to our customers faster. Scrum is just one of the software development frameworks that implement agile and there are many others including Kanban, extreme programming, lean software development and more.

Agile 78

Agile Weak Development Team User Testing Software Review 78

Ask Benny

JANUARY 25, 2020

Agile is a concept with principles that helps us develop software better, validate it as soon as we can, and bring value to our customers faster. Scrum is just one of the software development frameworks that implement agile and there are many others including Kanban, extreme programming, lean software development and more.

Agile 78

Agile Weak Development Team User Testing Software Review 78

Userpilot

JULY 5, 2022

For those who are more intermediate/have begun their careers in SaaS – be sure to join us in our annual Product Drive Conference, held in October. We’ll be discussing topics spanning from Product Management, Product Marketing, to Analytics and Leadership. Essentials of Software-as-a-Service (SaaS) Business.

Analytic Tools 52

Analytic Tools Research Software Inbound Data Visualization 52

Userpilot

APRIL 6, 2023

This means: waiting longer for product usage data necessary to validate the features or improve their performance, losing the first-mover advantage and the novelty factor if your competitors beat you to the market, and, more time before your product starts bringing revenue. First, it delays the product launch.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105