Product Innovation Educators
JANUARY 6, 2025
Growing up in a tech-friendly household with an entrepreneurial father who owned retail businesses gave her early exposure to both technology and business operations. Over ten years, she rose through the ranks until everyone in the company reported to her. It was during this time that Kim discovered her passion for product management.
Userpilot
OCTOBER 19, 2024
Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). The great advantage of these tools is that they streamline the creation, distribution, and analysis of NPS surveys.
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Product Innovation Educators
MARCH 3, 2025
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
Userpilot
OCTOBER 31, 2024
Improves product-market fit through actionable insights. Outdated technology. Now, developing an in-house solution typically requires a long development cycle, model testing, and ongoing maintenance—which can easily deplete both financial and human resources. How to build a product analytics strategy? Lack of team resources.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.
Product Innovation Educators
OCTOBER 21, 2024
Products and services don’t stay relevant as long as they used to. This approach focuses on aligning everyone in the organization towards common goals and outcomes, rather than rigid reporting structures. Conclusion Driving innovation in product management is about more than just developing new features or technologies.
Product Innovation Educators
FEBRUARY 17, 2025
Recently, at Hemnet, Sweden’s beloved property platform, she led product development that drove a 130% increase in top line revenues, making it the growth engine of the business. This approach leads to better solutions and stronger buy-in from teams responsible for building and supporting the product.
Advertiser: ZoomInfo
Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out.
Advertiser: Data Robot
Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
Advertiser: ZoomInfo
Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
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