The Product Coalition

MARCH 30, 2021

A lackluster marketing strategy, unoptimized SEO, irritating pop-ups, poor content ? The pressure is only increasing due to the influence of the pandemic, as more consumers begin to shift their preference to the comforts of home. With that in mind, software quality comes to the fore.

Reporting Tools 94

Reporting Tools Technical Review User Testing Data Visualization 94

Userpilot

DECEMBER 6, 2023

TL;DR Product dogfooding is a testing practice. The term comes from a commercial and was first used in the software context by a Microsoft manager in 1988. Product dogfooding enables organizations to shorten the feedback loop by testing their products for bugs and usability issues before releasing them to the users.

Feedback Software 96

Feedback Software Analytic Tools Research Software Reporting Tools 96

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

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Userpilot

FEBRUARY 2, 2023

Content testing is how you ensure that your content is relatable and well-perceived by your audience. Content testing is a form of user experience research that measures the quality and performance of content. By running regular tests and improving upon the results, you can boost your conversion and retention rates. Everything.

User Testing 96

User Testing Research Software Feedback Software Product Research 96

Userpilot

SEPTEMBER 5, 2022

Wondering how to ask for customer reviews effectively and get them to respond immediately? Customer reviews play an integral role in any SaaS company’s marketing and customer service efforts. These reviews can directly influence consumer sentiments , attract new customers, and help your product grow. Let’s dive in!

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

AUGUST 2, 2023

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. Perform A/B testing to see which subject lines and messaging improves metrics.

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Data Visualization Analytic Tools Customer Experience User Testing 95

Userpilot

OCTOBER 23, 2022

15 tips for acquiring and retaining customers. They also draw in more referrals and are great candidates for beta tests. 15 tips for acquiring and keeping repeat customers in SaaS. Marketing and sales are expensive. You can use them to test beta products. 15 tips for acquiring and keeping repeat customers.

Feedback Software 95

Feedback Software User Testing Customer Feedback Customer Experience 95

The Product Coalition

MARCH 13, 2023

Marketing leader, Justin Norris shares recommendations for how to produce valuable reporting for stakeholders. In a LinkedIn post, Director of Marketing Operations at 360Learning, Justin Norris , makes several suggestions for how one should approach designing and building reports for executive stakeholders. Here’s a few tips.

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Data Visualization Reporting Tools Systems Review Feedback Software 125

UX Planet

APRIL 3, 2024

Actionable tip: Use SMART criteria (Specific, Measurable, Achievable, Relevant, Time-bound) to articulate what you want to achieve, whether it’s increasing conversion rates, improving user satisfaction, or identifying friction points in the user flow. Actionable tips: Incorporate a mix of qualitative and quantitative research methods.

User Testing 80

User Testing Customer Feedback Customer Experience Data Visualization 80

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? Poor product-market fit. Ineffective marketing/poor marketing strategy. Repair tips for top-of-the-funnel leaks: Identify your best marketing channels with web analytics tools. Complicated product.

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Data Visualization User Testing Analytic Tools Feedback Software 103

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? How is SaaS marketing different?

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Feedback Software User Testing Product Research Customer Experience 117

Intercom, Inc.

DECEMBER 10, 2018

All your messaging is marketing, both before and after the sale. So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. This guide is for marketers interested in learning more about the tools of the trade and the various types of in-app marketing – and the ways to use them.

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Feedback Software Analytic Tools User Testing Marketing 137

Alchemer Mobile

AUGUST 6, 2020

12 Product Management Myths | Due to its murkiness, there are a few common myths that plague product management across industries and company size. Ratings and Reviews: Where to Start and How to Win | You likely understand the importance of making a good first impression through your app’s positive ratings and reviews.

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Feedback Software User Testing Data Visualization Product Research 179

Userpilot

JANUARY 20, 2024

We also explain why it’s important for product managers and share useful tips. Depending on the problem, you may seek input from data analysts , customer success managers , developers/engineers, or the sales and marketing teams. It’s good practice to do it gradually and test their impact before rolling it out for all users.

Feedback Software 114

Feedback Software Analytic Tools Research Software User Testing 114

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

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Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

OCTOBER 16, 2022

With Userpilot, you can apply these strategies without having to code. Customer intimacy focuses on the specific needs of each customer instead of the “demand” of the general market. For this, you can calculate software adoption rate, which is the percentage of signed-up customers that become active users. Churn rate.

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User Testing Feedback Software Research Software Analytic Tools 98

The Product Coalition

SEPTEMBER 17, 2020

And that’s why localization testing exists: to prevent these very situations. The USA no longer dominates the mobile market. China and India are quickly taking the lead in the race for the title of “world’s largest mobile market for tech companies.” What is localization testing? Why is localization testing so important?

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Mironov Consulting

SEPTEMBER 15, 2019

Data science has traditionally been an analysis-only endeavor: using historical statistics, user interaction trends, or AI machine learning to predict the impact of deterministically coded software changes. So here are a few tips for product managers who may be pulling data science – and data scientists – into our product processes.

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Data Visualization Analytic Tools Research Software Weak Development Team 90

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

User Testing 52

User Testing Startups Product Research Testing 52

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing? Longer sales cycles.

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Userpilot

JUNE 22, 2021

To provide the best onboarding experience, you naturally need the best onboarding software for SaaS. In this post, we will very briefly discuss what to look for in the best onboarding software for SaaS for you, and then move on to analyzing the top 6 choices you may want to consider. Which is the best onboarding software for you?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Userpilot

APRIL 9, 2024

What are the best onboarding platforms available on the market in 2024? Focused on personalized customer communication, Intercom leverages messenger-based interactions and targeted messaging for a highly personalized onboarding experience complemented by a suite of support and marketing tools. This depends on your use case.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Customer Communications 52

The Product Coalition

FEBRUARY 24, 2021

As a result, the best product managers thrive on their ability to move quickly, minimizing time to market for feature releases. Combined with other modern product building tips , API solutions help PMs hedge their bets, adding more new features to the roadmap at a lower opportunity cost.

Research Software 93

Research Software Feedback Software Technical Review Software Review 93

PMLesson's Ace the PM Interview

DECEMBER 14, 2020

A common question for product managers, project managers, technical program managers, and software developers alike is what methodology to use given a project. Think about the complexity involved in developing and releasing a piece of software. This is where the actual software is built in the Waterfall methodology.

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Technical Review Development Team Review Agile Software Review 98

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

AUGUST 23, 2023

In this article, we’ll cover the responsibilities of a product analyst, the skills needed in the current job market, and the prerequisites. Product analysts research to find market trends, collect and analyze data, track and assess product performance , understand product requirements, and report insights to stakeholders.

Data Visualization 93

Data Visualization Reporting Tools Analytic Tools Research Software 93

Mind the Product

OCTOBER 9, 2017

In the past, consumers typically read product reviews and bought the product that most reflected what they wanted. Consumers still read reviews and do their own research, but now before buying the product, they like to download and play around on the product’s app. But they can just as easily look elsewhere.

Research Software 148

Research Software User Testing Product Research Customer Experience 148

Userpilot

MARCH 17, 2022

People are not likely to find value in a software product if they are left alone to figure everything out. End-user training is all about educating customers on what software offers and how they can maximize their usage. Also, test different methods to see which works best for your target audience. Let’s get started!

Analytic Tools 105

Analytic Tools Feedback Software User Testing Customer Experience 105

The Product Coalition

DECEMBER 27, 2022

The crypto market is not unfamiliar to the ever-growing NFTs! The NFTs, or the Non-Fungible Tokens, first appeared in the market in 2014 and have constantly been evolving ever since. This development of the NFT market can be divided into two categories and is described in detail below.

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Data Visualization Technical Review Systems Review Software Review 123

Userpilot

APRIL 16, 2021

Help Center Software is the unsung hero of the customer support world. Help Center Software exists to solve this problem. Instead of waiting around for a customer support agent or spending ages digging to find an answer in the knowledge base, the help center will give you troubleshooting tips in-app. Sound familiar? Userpilot 2.

Analytic Tools 52

Analytic Tools Reporting Tools Customer Communications Software Review 52

Userpilot

DECEMBER 3, 2022

In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. Invite customer reviews, encourage referrals, and create loyalty programs at the loyalty stage. Potential customers analyze competing products and read reviews.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

OCTOBER 15, 2021

Their email subject line is attention-grabbing, refreshingly casual (emojis can be great for marketing depending on your target audience), and showcases that they value the opinions of their customers. A/B test different subject lines or CTAs. ProdPad new feature announcement email. Pre-order announcement email. 1 – Userpilot.

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Feedback Software Research Software Product launches User Testing 97

Roman Pichler

MAY 11, 2021

While internal stakeholders such as marketing, sales, and support play an important role in successfully offering a product, it would be wrong to try to please them and to say yes to all their ideas and requests. Unlike traditional approaches to software development, Scrum does not offer the role of a project manager.

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Weak Development Team Product Research User Testing Customer Experience 325

Userpilot

JULY 7, 2022

They are happy to do some word-of-mouth advertising and give you great reviews. Tracking this metric at several points throughout your product-led marketing campaign can provide useful real-time feedback, which you can use to boost user engagement. Net revenue churn is the percentage of revenue lost in a specific period due to churn.

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Onboarding KPIs Feedback Software Product Research Customer Feedback 98

ProductPlan

MARCH 19, 2020

AI Product Management: Why Software Product Managers Need to Understand AI and Machine Learning. Korean biotech company Seegene recently put AI technology to use in developing a test kit for the novel coronavirus. Often software PMs have a background in UX or marketing. Tips for AI Product Managers. Image Source.

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Artificial Inteligence Reporting Tools Software Review Data Visualization 82

Userpilot

OCTOBER 11, 2023

TL;DR The growth experimentation process is a systematic approach to testing new ideas. Think about your hypothesis, the type of testing to conduct, sample size, experiment duration, and which metrics you'll track. Growth experimentation is a systematic approach to testing new ideas and strategies to grow a business.

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User Testing Product Research Customer Experience Onboarding KPIs 103

Mind the Product

APRIL 24, 2018

We liken Setapp to Netflix for Mac software: the user pays a monthly subscription and receives access to a suite of curated Mac apps. So, while developers were fixing bugs, we started to challenge our critical product pillars by reviewing our answers to the main product questions: Who is our customer? How many children do you have?

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User Testing Customer Feedback Customer Experience Data Visualization 148