Product Portfolio Management & the Strategic Ripple Effect 7 of 10 – Portfolio Positioning Is What Makes Your Product Positioning More Strategic
Product Management University
OCTOBER 16, 2023
Even more strategic when customers use both, right? Beyond a healthier balance sheet, why do your target customers care about cash flow relative to their big picture strategy? So even when buyers are only looking to buy one of your financial solutions, the lead message is always “greater financial flexibility to…strategic priorities.”
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