Outbound Product Marketing Study 
Product Innovation Educators
DECEMBER 16, 2024
In this article, I’ll share the key takeaways from our discussion, including why market research should be your foundation, how customer engagement has evolved to become a continuous process, and the ways AI is reshaping traditional product management activities. Why study the 19 key activities of software product managers?
Intercom, Inc.
APRIL 4, 2019
So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? Using data to drive outbound sales. This meant that when Jeanne wanted to get an outbound sales program off the ground, she had to get creative. We just were never going to get that headcount.
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Intercom, Inc.
DECEMBER 3, 2020
For this virtual panel, we’ve gathered the team that made it happen: Thomas Creighton de Farias – Senior Product Education Producer. Alex Potrivaev – Senior Product Designer. Nicole Garrison – Product Marketing Manager. Wal McConnell – Senior Product Analyst. Nicole: I’m Nicole.
Userpilot
NOVEMBER 20, 2022
How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.
Intercom, Inc.
NOVEMBER 27, 2019
Product, marketing, and sales are table stakes for growth. We see wildly successful companies and attribute their success to a combination of their product, the story they tell about it, and their ability to monetize it. In that process, the whole sales, marketing, products, go-to-market, commercial model is going to change.
Userpilot
MAY 19, 2021
When you first hear this question, your first reaction might be: “Well, it depends on the size of the company and their product’s maturity.”. These definitely play a role, but a study by SaaS Capital in 2020 found that one of the most influential factors is whether you are VC-backed or bootstrapped. SaaS Inbound Marketing.
Userpilot
FEBRUARY 25, 2021
You will discover the latest content marketing trends by people who began their careers as content writers and have no shortage of MQLs. Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates.
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