Intercom, Inc.
NOVEMBER 20, 2018
In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. Historically sales training has been a pretty low priority for most entrepreneurs.
Userpilot
SEPTEMBER 2, 2022
Digital adoption platforms are specifically meant for user onboarding and customer training – showing new users how to use software applications. SaaS companies need instructional design software tools because they make it easier and cheaper to create eLearning resources. Specializes in sales and marketing. Complex UI.
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ProductPlan
FEBRUARY 15, 2022
Excerpt of responsibilities for a product operations specialist position (via LinkedIn) at Muck Rack. Excerpt of responsibilities for a product data analyst position (found on LinkedIn) at MX. This role is frequently the first product operations position an organization hires.
Mind the Product
AUGUST 20, 2018
Increased sales training, promotion, and product improvements are some of the actions to be considered. If your business plan is for sales of new product A to replace legacy product B, the S&OP forecast will give you early indication if that is indeed happening. Cannibalization effects, intended or unintended.
Pragmatic Marketing
AUGUST 3, 2018
One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own. Small players have to make good use of whatever means they have at their disposal to break free from the pack. Clash of the In-Laws.
Pragmatic Marketing
AUGUST 3, 2018
One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own. Small players have to make good use of whatever means they have at their disposal to break free from the pack. Clash of the In-Laws.
Pragmatic Marketing
AUGUST 1, 2018
One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own. Small players have to make good use of whatever means they have at their disposal to break free from the pack. Clash of the In-Laws.
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