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How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of softwareproduct managers.
Product design process cheatsheet by Prophecy Product Design Cheatsheet is a helpful document created by Prophecy that provides a step-by-step workflow for product development, focusing on 6 key stages of the design process. ResearchResearch is the foundation of the product design process.
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Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. This fundamental gap in understanding is where UX Research becomes not only valuable but essential for driving authentic and lastinggrowth.
The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Product discovery is critical in identifying workflows, pain points, and user goals that shape successful products. Without a clear understanding of these factors, products risk failing to meet real-world demands.
No matter what your product or service offering is, the landing page of your SaaS website is most likely the customer’s first point of contact with your brand. The question arises, how can you create a SaaS website that boosts the conversion rates? Here is a detailed guide to creating a high converting SaaS website.
It has helped in gaining alignment on complex topics with senior leaders at Meta (Sheryl Sandberg, Chris Cox, and Andrew Bosworth), paving the way for key launches like Facebook digital well-being tools , privacy protections for youth , and Quest referrals. productmarketing, user research, content design, etc.).
In this article, we will break down his Discovery Health Check framework a fast, no-BS system to help product teams uncover what’s really holding them back before the next feature hits delivery. “We Discovery is the process of researching, understanding user problems, and validating ideas before building solutions.
OpenAI: B2B Growth, Lifecycle As part of the Growth team, you’ll be at the forefront of bringing OpenAI’s technology to the world. This team works on high-impact projects that aim to amplify our global user base and drive the long-term growth of our products through data analysis, value creation, and experimentation.
In this episode, Peter dives into his most valuable lessons from building and scaling some of tech’s most iconic products and companies. The 5 PM archetypes: Consumer (design-obsessed), Growth (data-driven skeptic), Business/GM (margin-focused), Platform (builds tools for others), or Research/AI (technical depth).
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Why marketresearch is product managers’ secret ingredient for successful products Watch on YouTube TLDR Marketresearch is a key part of product development and management. Introduction In the world of product management and innovation, marketresearch is like a compass.
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While this probably sounds like common sense, I’ve seen more than one organisation trying to get more done by throwing people at a product. No wonder that the individuals struggled and the product suffered. This led to a bloated, over-complicated code base and a product that was difficult to adapt and expensive to maintain.
Kevin Trilli joined Onfido as our chief product officer last year and brought with him some great experience, tools, and techniques. In these two posts I’ll cover three tools. These two tools help solve these problems. It’s the hardest presentation I’ve ever worked on, and it was so worth it. Facial verification.
During her tenure as a data scientist, Lisa was able to see how the product team approached building predictive products. We then jammed those models into our platform so that customers could access the outputs in many ways.” Airship engaged Teresa to coach Lisa’s product team, which is responsible for orchestration.
Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams. By automating planning, businesses can save time, increase productivity and turn support from a cost center into a profit driver. It’s nice to be back out there. Natasha: It really is.
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For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving a thought to what they meant. Nor did I understand why some of the products I’d helped to create succeeded while others flopped. Well, not quite….
This means that strategy discovery is crucial not only to developing an initial offering ( MVP ) but also to achieving product-market fit and sustaining growth. Unlike product discovery , it is not primarily concerned with determining the right solution—finding the right features, and creating the right user experience.
Former CEO of Picker explains mistakes made in pursuit of product-market fit. The LinkedIn post you’re about to read is a testimony of sorts, and while it wasn’t given under oath — the statements provided demonstrate how product people can present themselves when mistakes have been made. 4th Mistake: Social Media VS Tool.
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And as the community has grown and scaled around the world, we’ve seen that the challenges that product people face are the same, regardless of where we are. While we’ve spent a lot of time discussing the mechanics of product management, the most common challenge we hear about is discovery: how to know if we’re building the right things.
Productmarketing vs marketing? You see a lot of SaaS companies hiring for productmarketing roles and it’s a bit confusing. Is there even any difference between productmarketers and your regular marketer? A productmarketer’s job extends beyond the go-to-market strategy.
The study showed that companies that get customer success right prioritize technologies that improved customer experience. A Customer Engagement Platform (CEP) is an example of a tech solution that can help you achieve a great customer experience. What is a customer engagement platform (CEP)? Revenue growth.
Imagine this: you’re scrolling through your feed, bombarded by SaaS ads that all look and sound the same. That’s the magic of a well-crafted product ad. In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging.
How can the product be built? What architecture patterns and technologies may be used? In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board.
Through a combination of leadership buy-in, reading, and coaching, they committed to mapping opportunities and testing assumptions before jumping to solutions and found new ways to truly put their users first. Have a Product in Practice story you’d like to share with Product Talk readers?
The right productmarketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. That said, here are the steps to craft compelling product messages: 1.
Intentional test kitchens are more strategic and provide a fast path to customer product fit (I write more about customer product fit over productmarket fit in my book, The Founder’s Manual ), because they are created for the very purpose of providing a representative working environment for a product to operate inside of.
In this article, we cover the basics of product thinking: What it is, how to adopt it, and how to bring it to life to drive product-led growth. TL;DR Product thinking is the process of identifying problems and coming up with solutions by placing the user in the center. Why do product thinking skills matter?
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Scale friendly Scale friendly is simply put — making a plan building a product, marketing it, and scaling up from there. It has been used for decades even by some Fortune 500 technology companies. We use it in our everyday lives, but using it to build a technologyproduct today — you have to think again.
As this was a Summit presentation, the format of the show notes below are a bit different. BIO : Steve Johnson is an author, speaker, and transformation coach on product methods from idea to market. His approach is based on the belief that minimal process and simple templates result in a nimble product team.
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We also look at: Different types of analyses to include in your framework How to develop a product analytics framework And, the best product analytics tools. Segment analysis helps identify patterns in the behaviors of distinct user groups, enabling targeted marketing strategies and personalized experiences.
Is your productmarketing strategy lacking inspiration? How about some productmarketing examples? In this article, we consider 10 SaaSproductmarketing examples. How did their productmarketing strategy put their audience first? What is productmarketing?
She is also the co-founder and managing partner at MIDIOR, which has been providing professional services for 26 years to product organizations in a number of areas from product insights, product development and management, and technologyplatforms. PDMA is the Product Development and Management Association.
Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.
Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your productmarketing goals? Product Manager user persona example by Userpilot. Pipedrive value proposition.
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