Product Goals Product Marketing Product Strategy Startups 
The Product Coalition
DECEMBER 13, 2021
Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. What is wrong with these startups? Both product and product strategy should fall in place to make the startup sustainable and help them to grow.
The Product Coalition
JULY 28, 2020
The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values. Upsell Strategy (upgrade, expand, replace) b. To do so, the activities of the PM include: a.
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The Product Coalition
DECEMBER 19, 2021
The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Shortly after I started, the CEO surprised me by saying I should hire a product manager.
The Product Coalition
FEBRUARY 11, 2023
The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. Typically there are four steps to creating a detailed GTM Strategy. The six steps towards finding PMF are: Line up your product goals first.
The Product Coalition
JANUARY 24, 2021
Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well.
Bain Public
MARCH 20, 2021
I share my passion for product through workshops, published articles and speaking engagements. Paul Ortchanian is a pro in injecting strategies and tactics to monetize his client's businesses. Interested in having me speak or attend an event? Reach out to me. Below is a list of my upcoming and past speaking engagements.
The Product Coalition
DECEMBER 14, 2018
Typically, a product manager’s responsibilities include: Owning long-term product strategy. When it comes to market fit and long-term roadmapping, product managers lead the charge. Tracking market changes and competition to ensure market fit and product evolution are competitive.
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