Roman Pichler

SEPTEMBER 13, 2022

There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? How does it differ from a product roadmap and how do the two plans relate? And what’s their relationship to the product vision and the product backlog?

Product Strategy

Roman Pichler

MARCH 9, 2021

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

Product Goals

Roman Pichler

DECEMBER 1, 2020

Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy. A product goal, finally, helps determine the right sprint goals.

Product Manager

Roman Pichler

AUGUST 17, 2021

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. You can think of it as a big, hairy, audacious goal (BHAG) —or a moon shot—that inspires people and offers continued guidance for the next five to ten years.

Vision

Roman Pichler

SEPTEMBER 11, 2023

Figure 2: Roman’s Goal-Setting Framework with Product Management Artefacts The goal-setting framework shown in Figure 2 suggests that a product team needs four different objectives: a product vision, user and business goals, product goals, and sprint goals.

Reporting Tools

Roman Pichler

FEBRUARY 14, 2023

To successfully manage your product and maximise value delivery, you should use additional artefacts including the following five: An inspiring vision that describes the ultimate reason for offering the product; A validated product strategy that captures your approach to realise the vision and make the product successful.

Product Research

Folding Burritos

DECEMBER 4, 2019

Do we want to work on multiple product goals at once? Is this thing you’re asking with our mission, vision, value proposition? Does it contribute to our current goals at all? Everything flows down from our Mission, Vision, Value proposition, and Strategy (which defines the Goals to pursue and how important they are). .

Customer Experience

Roman Pichler

APRIL 13, 2021

Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing. Then take into account the product goals on the product roadmap to discover additional KPIs. But it is not enough.

Feedback Software

Userpilot

SEPTEMBER 28, 2022

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.

Product Goals

Roman Pichler

NOVEMBER 3, 2020

I view the roadmap as a product plan that describes how you intend to implement the strategy and which specific benefits or outcomes the product should provide over the next, say, 12 months, based on the needs and business goals stated in the product strategy. I call these outcomes product goals.

Product Strategy

Roman Pichler

MAY 4, 2022

You need the stakeholders’ active contribution to progress the product and reach the product goals. As the Scrum product owner, you should therefore establish close and trustful connections with the key stakeholders, collaborate with them, and involve them in important product decisions on a regular basis.

Product Research

Userpilot

OCTOBER 11, 2022

What are some good product vision examples? How is the product vision different from the company vision? What makes a great product vision? How should product managers develop effective product vision statements? Product vision development takes a few iterations.

Vision

Johanna Rothman

SEPTEMBER 11, 2023

And only you know which collaborations matter more right now.

Product Goals

Alchemer Mobile

NOVEMBER 13, 2018

Prioritizing effectively can make or break a product’s success, and it’s easy to get distracted by shiny objects—a prime environment for forgetting about the ultimate product goal. Create the vision for your product—and for your company. The same is true for an effective product leader.

Product Manager

Johanna Rothman

SEPTEMBER 5, 2023

Let me start with the idea of a sprint goal. Sprint Goals Clarify a Specific Piece of a Product Goal I don't happen to find sprint goals that useful, but some teams do. And since the Scrum Guide now demands a sprint goal, I guess you need a sprint goal to say you're doing Scrum.

Product Goals

Roman Pichler

MAY 11, 2021

This requires full-stack ownership : having the authority to make strategic product decisions in addition to tactical ones. Consequently, a Scrum product owner should own a product in its entirety—from the product vision to the product details.

Weak Development Team

Roman Pichler

JUNE 7, 2022

If this data is actioned, bad product decisions will be made. To achieve this, refer to the needs and business goals stated in the product strategy and the product goals on the product roadmap. Then ask yourself how you can tell that these goals have been met.

KPI

The Product Guy

SEPTEMBER 10, 2024

Managing Stakeholder Dynamics: Navigating Leadership Pressures Managing senior leadership’s focus on immediate wins while maintaining a long-term product vision is a common challenge for product managers. Managing Expectations: Sometimes, leadership and product teams won’t be perfectly aligned.

Branding

Roman Pichler

JUNE 10, 2024

Such a strategy should state the users and customers who will benefit from the product, the needs the product will address, the business benefits it will offer, and the standout features which will set it apart from competing offerings—which is particularly important for commercial products.

Roadmap

Roman Pichler

DECEMBER 1, 2020

Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy. A product goal, finally, helps determine the right sprint goals.

Product Manager

Roman Pichler

SEPTEMBER 18, 2017

In the product planning model above, the vision describes the ultimate purpose for creating the product; the product strategy states how the vision will be realised; and the product roadmap states how the strategy will be implemented. You should therefore regularly review your plans and revise them.

User Testing

The Product Coalition

DECEMBER 13, 2021

Both product and product strategy should fall in place to make the startup sustainable and help them to grow. The importance of measuring the small outcomes associated with their product goals or visions is the key to churn expected benefits throughout the product life cycle. What is S.M.A.R.T?

Framework

Roman Pichler

JULY 6, 2021

This includes the following ten capabilities: Formulating an inspiring vision for a product. Carrying out the relevant product discovery work and taking into account product ethics. Creating and validating a product strategy including market and user research.

User Testing

Roman Pichler

APRIL 13, 2021

Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing. Then take into account the product goals on the product roadmap to discover additional KPIs. But it is not enough.

Feedback Software

Roman Pichler

APRIL 5, 2022

Here are three meetings with sample input data: Product strategy workshop : product performance data ( KPIs ), competitive analysis, market trends, development progress, for example, in the form of a release burndown chart , and user feedback on recent product increments. This creates strong buy-in and shared ownership.

Product Manager

Sachin Rekhi

FEBRUARY 18, 2013

Inspire others to share your vision. The number one tactic you can use to influence without authority is to get others behind your product vision. This is absolutely critical for ensuring top performance out of your own product team. And then finding ways to help them address those in alignment with your product goals.

Product Manager

Johanna Rothman

SEPTEMBER 6, 2023

In How Product Goals Make it Easier to Create Sprint Goals and Reduce Feature Factories, Part 1 , I started responding to Tom's interview question. Here's the question again: “The product owner and dev team cannot decide on a sprint goal, even after hours of discussion. Many of us like some planning.

Agile

Alchemer Mobile

OCTOBER 31, 2018

Prioritizing effectively can make or break a product’s success, and it’s easy to get distracted by shiny objects—a prime environment for forgetting about the ultimate product goal. Create the vision for your product—and for your company. The same is true for an effective product leader.

Product Manager

Roman Pichler

DECEMBER 4, 2018

As the person in charge of the product, you may not be terribly concerned about how clean and well-structured the code is. The messier the code and the less modular the architecture is, the longer it takes and the more expensive it is to change your product.

Feedback Software

The Product Coalition

MAY 31, 2021

Or is there a big gap between product visions that needs a coherent narrative? Defining Product Strategy Jackie Bavaro and Gayle Laakmann in Cracking the PM Career did a fantastic job defining strategy. The product vision is the high level, inspiring description for where the product can go.

Customer Experience

The Product Coalition

FEBRUARY 25, 2023

Aatir Abdul Rauf Read a copy of Aatir Abdul Rauf’s LinkedIn post below to find out more: Product strategy is one of the most misunderstood product manager (PM) topics. It’s not a set of goals. It’s not a vision. Seven questions that product strategy aims to answer: What problem are we solving? It’s not a roadmap.

Product Strategy

People-First Product Leadership

DECEMBER 20, 2023

Part 1, we covered the “why” behind creating a strategy stack, with a focus on establishing the organization’s Mission, North Star, and Vision. Part 2, we continued the organizational journey by defining the Strategy and Goals. Part 3 brings together the Product specific Vision, Roadmap and Goals.

Vision

Mind the Product

AUGUST 23, 2017

Building up a detailed knowledge of your product is obviously encouraged but so is having an inquisitive mindset. With experience, you’ll learn when is best to ask questions and when is best to let the team delve into the details, but keeping the product goal in mind helps with this.

Product Manager

Ask Benny

JANUARY 25, 2020

Your product as the VP Product is the team of product managers, and in turn, they are responsible for the product(s). Just like any product you need to have a vision, strategy, values, roadmap, goals, and metrics for your team. The goals need to include a combination of: Product goals.

Customer Experience

Userpilot

JULY 24, 2024

So, how do you outline a product strategy framework that is the foundation of product-led growth ? TL;DR A product strategy is an overarching plan that defines product goals and how you’ll achieve them. Product strategies help you design and grow your products. Let’s get right to it.

Data Visualization

Gocious Blog

DECEMBER 22, 2022

You've outlined your vision for your company and defined your product goals. Now, all that stands between you and those goals is finding the right person to execute the strategy to make your vision a reality. The key player who will get that job done is your product manager.

Product Manager

Product Management University

FEBRUARY 25, 2020

Customer-Facing Vision & Strategy. Many product management teams struggle with this one because number one, they have a lot of products, and number two, it’s more difficult when your thought process starts with the product. If you have 20 products, that equates to 20 product visions and 20 product strategies.

Marketing