Userpilot

SEPTEMBER 25, 2023

Concept testing is an integral part of designing UX that not only satisfies user needs but delights them. This article introduces various concept tests, shows you how to conduct them, and discusses ways to collect user feedback to gain actionable insights. Consider using AI for qualitative feedback analysis.

User Testing 81

User Testing Product Research Feedback Software Analytic Tools 81

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. What is a product launch plan?

Feedback Software 72

Feedback Software Research Software Analytic Tools Product launches 72

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 76

Product launches User Testing Feedback Software Research Software 76

Userpilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Book a demo to learn about its engagement, feedback, analytics, and self-service features.

Data Visualization 74

Data Visualization Analytic Tools Feedback Software Reporting Tools 74

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

Product launches 85

Product launches Product Research User Testing Research Software 85

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Nothing matters more than retention 2.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. First, you need to research your audience and the available framework options.

Feedback Software 86

Feedback Software Research Software Analytic Tools Product Research 86

Mind the Product

FEBRUARY 27, 2018

You have to invest skillfully to test these assumptions. The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Reduce the Costs of Failure.

User Testing 99

User Testing Product Research Product Marketing Testing 99

Userpilot

APRIL 27, 2022

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail. What is a product launch in SaaS?

Onboarding KPIs 85

Onboarding KPIs Product launches Analytic Tools Feedback Software 85

The Product Coalition

MAY 13, 2020

Source: Pexels Selling products to the general public is a great way to make money. The main thing you need to do to stay relevant in the world of retail is to develop new products regularly. Selling consumers the same old thing will get boring after a while, which is why developing and promoting new items is crucial.

Product launches 110

Product launches Product Marketing User Testing Marketing 110

Userpilot

OCTOBER 27, 2022

What is iterative testing? How can it help product managers build products that drive value for their customers? Iterative testing involves running repeated experiments on your product features to evaluate their effectiveness and identify improvement opportunities. What is iterative testing?

User Testing 93

User Testing Product Research Feedback Software Testing 93

Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. Beta testing is a term that describes a specific type of test activity: testing with actual users prior to launch.

User Testing 80

User Testing Feedback Software Analytic Tools Research Software 80

Userpilot

SEPTEMBER 20, 2022

Are you wondering what the customer development process is? Would you like to know how a product manager can use it to deliver products that customers love? The customer development framework helps teams validate product ideas and build products that solve customers’ problems.

User Testing 92

User Testing Product Research Customer Experience Customer Feedback 92

Userpilot

OCTOBER 15, 2021

Product launch announcement emails can be intimidating. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.

Feedback Software 83

Feedback Software Research Software Product launches User Testing 83

Userpilot

MAY 12, 2022

Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base. Product announcement involves all the marketing activities to promote and successfully launch a new product or feature. Use multiple channels to reach users.

Feedback Software 91

Feedback Software Research Software Product launches User Testing 91

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

Research Software 87

Research Software Feedback Software Onboarding KPIs Product launches 87

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 79

Product Marketing Onboarding KPIs User Testing Marketing 79

Userpilot

DECEMBER 8, 2022

We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right.

Feedback Software 90

Feedback Software Research Software User Testing Analytic Tools 90

Gainsight

MARCH 18, 2021

At first glance, there isn’t much overlap in product marketing and customer success teams’ day-to-day responsibilities. However, the roles of product marketing and customer success are far more alike than not, and this is most obvious when your team is launching a new product. The result?

Product launches 93

Product launches User Testing Customer Feedback Customer Experience 93

Usersnap

FEBRUARY 14, 2023

In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. What Is a Go-To-Market (GTM) Strategy For SaaS? Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Market Research. Advertising.

Product Research 77

Product Research Feedback Software Research Software Product Marketing 77

Amplitude

FEBRUARY 1, 2021

A lot of teams obsess about getting everything perfect for product launch day. There are marketing emails to assemble. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event.

Product launches 111

Product launches Strategy User Testing Product Research 111

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product marketing?

Product Research 78

Product Research User Testing Research Software Feedback Software 78

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

Feedback Software 84

Feedback Software Research Software Product Research User Testing 84

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers. What is product service management?

Data Visualization 91

Data Visualization User Testing Research Software Feedback Software 91

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs 86

Onboarding KPIs Roadmap Marketing Feedback Software 86

Userpilot

FEBRUARY 17, 2023

What product discovery techniques can product managers use to build products that deliver value for their customers? TL;DR Product discovery comes before the product delivery process and its aim is to find and validate opportunities and solutions that will enhance product value and drive business goals.

Product Research 86

Product Research User Testing Data Visualization Analytic Tools 86

Userpilot

SEPTEMBER 14, 2023

We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers. TL;DR A product manager oversees the entire software product development cycle, from discovery to launch and beyond. Managing the product roadmap.

Research Software 84

Research Software Analytic Tools Feedback Software Product Research 84

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 90

B2B Feedback Software Product Marketing Customer Experience 90

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.

Product launches 170

Product launches User Friction User Testing Messaging 170

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

Userpilot

MARCH 26, 2024

Are you looking for a way to drive user retention and product adoption ? You’re likely considering adding new features to your product. However, a successful launch takes more than building and announcing a remarkable feature. It needs a feature launch plan. What is a feature launch plan?

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

Are you looking for a way to drive user retention and product adoption ? You’re likely considering adding new features to your product. However, a successful launch takes more than building and announcing a remarkable feature. It needs a feature launch plan. What is a feature launch plan?

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

Are you looking for a way to drive user retention and product adoption ? You’re likely considering adding new features to your product. However, a successful launch takes more than building and announcing a remarkable feature. It needs a feature launch plan. What is a feature launch plan?

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

Are you looking for a way to drive user retention and product adoption ? You’re likely considering adding new features to your product. However, a successful launch takes more than building and announcing a remarkable feature. It needs a feature launch plan. What is a feature launch plan?

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

Are you looking for a way to drive user retention and product adoption ? You’re likely considering adding new features to your product. However, a successful launch takes more than building and announcing a remarkable feature. It needs a feature launch plan. What is a feature launch plan?

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Customers are happy (and loyal). Let’s dream for just a minute. Answer: It doesn’t.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130