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515: Case studies of organizational growth through successful product launches – with James Whitman

Product Innovation Educators

A framework for product launch success Watch on YouTube TLDR In this episode of Product Mastery Now, I interview James Whitman, author of LAUNCH Code and founder of Growth Guidepost. James shares insights from his research studying companies that consistently launch successful products.

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520: The future of AI in product management – with Mike Todasco

Product Innovation Educators

How product managers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.

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522: Stop the stupid using proactive problem solving – with Doug Hall

Product Innovation Educators

A product manager’s guide to breaking free from reactive problem solving Watch on YouTube TLDR In my recent conversation with Doug Hall, master of turning chaos into clarity, we explored how product managers and innovation leaders can break free from reactive problem-solving and create more value through proactive innovation.

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504: Market Research for Product Innovation – with Chip Chomyn

Product Innovation Educators

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

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How To Align Product Management And Supply Chain Operations For Successful Product Launches

Speaker: Shalini Dinesh

Effective cross-functional collaboration and communication heavily influence product launch success. Research shows that as many as 70% of product launches fail due to inadequate coordination among stakeholders, including supply chain, product management, legal, marketing, and change control teams (Gartner, 2022).

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Ask Teresa: How Can You Test a Customer’s Willingness to Pay?

Product Talk

In the book, the authors recommend that for any new product idea, we need to consider the monetization potential from the very beginning. Assessing a customer’s willingness to pay is a critical discovery activity that directly ties to our viability assumptions. With demand testing, we want to observe actual behavior.

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TEI 304: How to become an influential product manager – with Ken Sandy

Product Innovation Educators

How product managers can discover customer needs and build the right product. I’m often asked by product managers on their journey to product master what books they should read. It covers a broad perspective helpful to less experienced product managers all the way to those who are leading other product managers.