Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.

Product launches

Amplitude

FEBRUARY 1, 2021

A lot of teams obsess about getting everything perfect for product launch day. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. Or is it to delight existing customers?

Product launches

Userpilot

SEPTEMBER 11, 2023

What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.

Product launches

Alchemer Mobile

JULY 22, 2021

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC).

Onboarding KPIs

Userpilot

APRIL 27, 2022

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail. What is a product launch in SaaS? Pre-launch phase.

Onboarding KPIs

Userpilot

NOVEMBER 13, 2023

How can you craft a product launch email to build anticipation, supercharge your sales, and establish a strong connection with your target audience? Indeed, a successful product launch email campaign is essential to the success of your product growth strategy. What is a product launch email?

Product launches

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

Product launches

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. What is a product launch plan?

Feedback Software

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

Research Software

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches

The Product Coalition

APRIL 24, 2023

A customer feedback repository is the place you keep all your feedback data. What is a customer feedback repository? A feedback repository is a central location where product teams can collect and organize customer feedback. Gathering customer feedback is crucial for creating successful products.

Feedback Software

Product Innovation Educators

SEPTEMBER 2, 2024

Chip emphasizes that product managers should see market research as an ongoing process and provides practical tips for doing effective research. Introduction In the world of product management and innovation, market research is like a compass. This information is gold for creating successful new products.

User Testing

Product Innovation Educators

JUNE 12, 2023

Second is setting up the right funnels for access to users. I strongly believe that as a PdM, the biggest value you bring on your team is speaking to users and having a pulse of what your customers need. At Google we do annual planning early in Q3 when I think through the vision and strategy for my product.

User Testing

Userpilot

MAY 26, 2024

A Customer Effort Score (CES) survey is a powerful tool for assessing how easy it is for customers to interact with your product. It helps you identify areas for improvement and enhance the user experience. The best times to launch your CES surveys. The best times to launch your CES surveys.

Customer Experience

Intercom, Inc.

MARCH 5, 2018

At Intercom, we’re always experimenting with new ways to deliver a better user experience through live chat and have learned a couple of lessons from more than 20,000 customers using our chat solutions. Thankfully, it’s now easy to offer live chat only to prospects who match your ideal customer profile. Be selective.

Customer Experience

Product Innovation Educators

MARCH 25, 2019

There’s always a product marketing person or a director of marketing involved. 10:31] What is a product launch that stands out in your mind? Rinnai just launched its tankless water heaters in the U.S. There’s always a product marketing person or a director of marketing involved.

Presentation

Product Innovation Educators

SEPTEMBER 4, 2017

It’s a reality check of the business opportunity, customer, the customer problem, and your proposed solution. Finally, it is a way to judge the agreement or alignment between what you see, hear, feel, and experience regarding your product and its reception by a market. [6:40] I hope you enjoy the discussion. Innovation Quote.

User Friction

Alchemer Mobile

AUGUST 31, 2023

Here’s why having a mobile app is crucial for driving e-commerce and enhancing customer engagement and retention for many businesses today. Elevating E-commerce: A Seamless Shopping Experience Imagine a customer’s journey from discovering your product to making a purchase.

Feedback Software

Mind the Product

OCTOBER 8, 2018

In Arunachalam’s case, as he was entering at the late majority stage of the sanitary pad market, he spent a lot of time understanding the strengths and weaknesses of his competitors before deriving his unique selling point – cost effectiveness. Develop Customer Empathy With MVPs. Product Management Takeaway.

Product Research

Userpilot

SEPTEMBER 20, 2022

Are you wondering what the customer development process is? Would you like to know how a product manager can use it to deliver products that customers love? The customer development framework helps teams validate product ideas and build products that solve customers’ problems.

User Testing

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. VoC surveys help you make better product decisions, remove friction , build customer trust , and minimize future negative feedback.

Customer Feedback

Userpilot

AUGUST 31, 2024

In product management , a product launch timeline serves as a roadmap to ensure a well-structured and successful product release. So in this article, let’s review a product launch checklist to help you prepare a solid campaign that gets traction and sows the seeds for consistent growth.

Product launches

Alchemer Mobile

OCTOBER 9, 2018

Customer experience strategies shouldn’t be created in a vacuum, but it’s hard to know how to create a CX strategy that exceeds customers’ expectations without first understanding them. We hosted a CX-focused panel at this year’s Customer Love Summit. Ashley Ettwein, Director of Product Marketing at ADT.

User Testing

ProductPlan

APRIL 5, 2022

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Getting the attention of prospects and customers alike takes a full-scale effort. Marketing needs to know the value of the new product. Answer common questions customers ask.

Product launches

Intercom, Inc.

SEPTEMBER 1, 2021

This means better outcomes for everyone: from the teams we work with to, more importantly, our customers. product marketing team. Involve PMM in the entire product process (or: it’s not all about launches). Ultimately, it helps us to deliver better products and marketing. This covers four general areas.

Marketing

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

User Testing

ProductPlan

APRIL 29, 2022

The period marks all that time and effort spent developing the product. But not all product launches are created equal, and they’re not the same as introducing a new feature. There’s a significant difference in the goals and objectives for different types of product launches. Category-creating product launch.

Product launches

Gainsight

AUGUST 6, 2021

How involved is your Customer Success team in product launches? Customer Success brings a deep understanding of customers’ needs and pain points. And when this is harnessed, it can empower Product teams to make better decisions that ultimately lead to more successful launches.

Product launches

Userpilot

SEPTEMBER 14, 2023

We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers. TL;DR A product manager oversees the entire software product development cycle, from discovery to launch and beyond. Who is a product manager?

Research Software

ProductPlan

APRIL 5, 2022

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Getting the attention of prospects and customers alike takes a full-scale effort. Marketing needs to know the value of the new product. Answer common questions customers ask.

Product launches

Userpilot

AUGUST 12, 2024

Empathize with users. Analyze your target users to understand their pain points, goals, and behaviors. Develop user personas. Analyze their needs, behaviors, and goals to design the best products for them. User personas are fictional representations of your ideal customers based on real data and research.

Product Research

Intercom, Inc.

DECEMBER 16, 2019

Sales and marketing leaders select a list of accounts that best align to your ideal customer profile, or your company’s most valuable buyers. Customer-centric approach to growing revenue. Because ABM requires sustained, one-to-one relationships with customers, sales reps have to take a consultative approach to closing deals.

Reporting Tools

The Product Coalition

JULY 22, 2020

designed using: canva.com With the massive increase in the number of products launched in the past decade, a lot of organizations have adopted the AGILE approach as a system of managing their processes. They spent a lot of time and resources but at the end of the day, NO ONE bought the product. Is your team Agile or Fragile?

Agile

Userpilot

JANUARY 22, 2024

For your product marketing strategy, however, you’ll need to align your sales and marketing teams, create a value-based pricing strategy , collect and apply customer feedback , and map out the customer journey. This means collecting feedback data to measure customer satisfaction. To learn more, book a demo today!

Feedback Software

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Setting and tracking customer service communication metrics.

Customer Communications

Userpilot

SEPTEMBER 16, 2024

Canva launched a tailored product for educators, expanding its reach into the education sector. HubSpot broadened its product range to cater to more business needs, becoming an all-in-one customer platform. And it’s ideal when the market is still growing, and your product still has room to capture a larger audience.

Research Software

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers. Are you ready for the deep dive?

Data Visualization