Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. It includes the product’s value proposition, market, stand-out features, and business goals. Do they impact your product?

Atomic Product Strategy, By Rob Hayes

Mind the Product

Every team needs a product strategy. The Business Model Canvas, Bootstrap or Atomic Design – it seems like everyone from MBAs to developers to designers seems to have a framework to structure their strategy, except for product managers. The post Atomic Product Strategy, By Rob Hayes appeared first on Mind the Product. Business Strategy Product Strategy Framework product management framework ProductTank producttank toronto Toronto

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4 Ways to Level-up your Product Strategy

Mind the Product

Developing your product strategy and communicating your product roadmap is a continual improvement process. Over my time as a product manager I have learned from some incredible product teammates on how to level up your product strategy to ensure it is as informed as possible, and communicated to your organisation’s stakeholders and customers in the [.]. The post 4 Ways to Level-up your Product Strategy appeared first on Mind the Product.

Rediscover the Forgotten art of Product Strategy

Mind the Product

A strong product strategy is often neglected because of the absence of any strategic thinking in product teams. What can product managers do to make sure they give their product strategy the attention it warrants? Tanya shares her ideas for nurturing a strong product strategy from this year’s #mtpcon London Product Leadership Forum. But today many, if not most, product teams fail this very first test.

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

Creating a Product Strategy – Is it Worth the Effort?

Proficientz

Is creating a product strategy worth the effort? Creating a product strategy isn’t easy for product managers. Furthermore, executives rarely think that enhancements to a product are strategic, meaning they won’t drive significant revenue.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. Product ManagementHe was on edge. We had been experimenting towards a very concrete goal for two months, and had made a lot of progress. We […].

Strategic Thinking Skills for Product Managers

Mind the Product

In Mind the Product’s state of product management survey late last year lots of you said that strategic thinking had been the most important skill in helping you advance your career but it’s certainly not an easy skill to master.

Plan Product Strategy from Business’ Angle

The Product Coalition

It’s common in product management that product managers work on components, features, or functions that are part of a product. Lack of a big picture or a high-level perspective would make product management fragmented?—?we we might see the metrics perform well at component/feature/function level, but the product is not moving towards the direction we have planned. product-management strategy product-strategy product business-strategy

Product Strategy, the Missing Link by Nicholas Goubert

Mind the Product

It may be obvious, but defining your strategy, goals, and mission is something we all need to have rooted at the heart of everything we do – but it’s very easy to get pulled in countless different directions while we try to deliver against these. It’s not just that “business as usual” gets in the way, changes to an organisation’s executive groups and tweaks to the company vision can lead to disconnects between strategy and tactics.

Ask the "Right" Questions: Your Analytics-Guided Product Strategy

Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA

Analytics are highly important for product managers - and yet, analytic implementations often fail to actually help us. It's not the technology, and it's not the tactics. In most cases, it's our approach that's misguiding us! Analytics are there to answer important product questions, not just to collect data. How can we be mindful of our analytics so they enable us, rather than confine us? Join Yoav Yechiam, Founder and head instructor at productMBA, as he explains best practices for a data-guided strategy that helps product managers get to the "why" of their biggest product goals.

You Need A Product Strategy by Sam Odio

Mind the Product

Shipping product to 500 million users without knowing what strategy was? In this ProductTank San Francisco talk, Sam, now with that experience behind him and as Head of Product at Fivestars , outlines: What a good product strategy looks like. How to create a good strategy. What Is Good Strategy? When you look at different frameworks for defining a product strategy there are so many possible definitions.

Product Strategy and Skill Development: Learnings from the #mtpcon Session Speakers

Mind the Product

In this first, Breakout Session release from #mtpcon Digital 2020, you can delve into four of the event’s deep-dive sessions focusing on product strategy and skill development. Below you’ll find videos for the following: Roadmapping with C Todd Lombardo Prioritisation for Impact with Gabrielle Bufrem Lean Product Development with Jeff Gothelf Dual-Track Development Demystified with [.].

Unpacking Fintech Product Management – User Mindsets and Regulatory Requirements

Mind the Product

Are you looking for a lightweight introduction to product management in fintech? Have you wondered why shipping fintech products takes more time than shipping other products?

How to Create a Product Strategy Without a Clear Company Strategy

Mind the Product

Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. We also created a Now, Next, Later-style product roadmap based on what we’d learnt so far.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Best Product Strategy Frameworks

The Basics of Product Management

Choosing the right product strategy framework is very important for every product manager. Remember, choosing the right product strategy will go a long way in making sure that the entire product life cycle proceeds flawlessly. To put it more bluntly, many product managers do not spend sufficient time in choosing the right strategy. Learn the top skills of product management. Product Strategy Frameworks.

How To Create a Great Product Strategy

The Product Coalition

Continue reading on Product Coalition ». product-roadmap technology agile startup product-management

What World Class Product Management Teams Do Differently, By Jeff Lash

Mind the Product

In this ProductTank San Francisco talk, Jeff Lash (VP & Group Director at SiriusDecisions – acquired by Forrester) gives some insight into high-performance product management teams. His key points include: Customer Understanding Product Portfolio Investment Decisions Product Innovation and Lifecycle Process [.]. The post What World Class Product Management Teams Do Differently, By Jeff Lash appeared first on Mind the Product.

Executive Perspectives on Strategic Product Management and Three Common Gaps

bpma ProductHub

by John Mansour – For as long as I have been training product managers (since 2001), senior executives have been telling me that they want their product management function to be more strategic. Understanding the market better than all… Product Strategy

Meet Your Goals with a Practical Product Strategy

Speaker: Nils Davis, Principal, NPD Associates

Whether you manage a feature, a product, or a whole suite of products, you likely have some goals that you're trying to meet. But do you have a strategy? Strategy and goals are different. It's your strategy that allows you to make decisions that help you meet your goals in the first place. For example, if you want grow your revenue, your strategy may be to enter a new market - and you may decide to make your product stand out in that market by adding analytics. If you want to have an articulated strategy that you can use to make decisions, stay on-track, and meet your product goals, this is the webinar for you! Join Nils Davis, author of The Secret Product Manager Handbook, as he explains how you can get your team aligned to a practical product strategy.

A Practical Guide for Product Strategy From Almundo: A Case Study:

Mind the Product

Eighteen months ago travel tech company Almundo started to refine its processes to become a product-driven company. Our goal was to define how we would set and communicate the company strategy, and how that strategy would lead OKRs and backlog definition.

A Decade of Product Management

Melissa Perri

I've been reflecting on the last decade in Product Management. 2019: "How do I hire a Chief Product Officer? What is Product Management? 2019: "I'm going to get my MBA so I can be a product manager." 2019: "Product reports to the CPO."

Sustainable Pace in Product Management

Roman Pichler

A framework like Scrum offers specific techniques that ensure sustainable pace—unfortunately, only for development team members and not for product people. But sustainable pace is equally important for you, the person in charge of the product. With Other Product People.

The art & science of Product Strategy in a crisis, disruption or acceleration

BrainMates

When everything around you is changing, what’s a Product Manager to do? In a Q&A a couple of months ago, someone in the (virtual) audience asked if they should be working on their strategy now, or if they should wait until things calmed down again.

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Rather than departmental issues, these are product strategy issues. Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Is product management primarily supporting the tactics of other departments? Personal experience with customers is the source of product management insights. In this session, you’ll learn: The three roles of product management.

Product Operations: The Fuel for Winning Product Strategies

Melissa Perri

of product decision makers cite lack of quality data as the main challenge they make when making decisions and only 21.9% Source: How Decisions Are Made by Alpha Everybody in Product has subscribed to the importance of data as a driver of high quality decision-making by now. Enter: Product Operations — the art of removing obstacles from evidence-based decision making. 46.8%

5 Machine Learning Lessons for Product Managers

Mind the Product

What does it mean for us as product managers? We all use AI or machine learning (ML)-driven products almost every day, and the number of these products will be growing exponentially over the next couple of years. According to Crunchbase, in 2018 there were 5,000 startups relying on machine learning for their main and ancillary applications, products, and services. What does it mean for us as product managers?

Product Manager Salary Data in 2020

280 Group

This article details product manager salary data for general product manager jobs (unspecified type). ” — Director of Product Management, Fintech | Oakland, CA. The importance of product managers continues to rise.

Product Manager Interview: How to Get Hired

280 Group

You Just Landed a Product Manager Interview… Congratulations! Over the past several decades, I’ve interviewed hundreds and hired dozens of Product Managers at companies like Microsoft, Amazon, and burgeoning startups. If you’re like most people, you Google the company you’re interviewing with the term “product manager interview”. You scour typical product manager interview questions they ask and highly curated suggested answers.

Taking Your Digital Product Strategy from Vision to Execution

Emerge Insights

You may have experienced this yourself working on a digital product that never came close to realizing it’s potential. One of the reasons that so many organizations fail at delivering valuable products and services is the lack of a well-defined strategy or the complete absence of a strategy. […]. The post Taking Your Digital Product Strategy from Vision to Execution appeared first on EMERGE | Digital Product Agency.

Developing Product Management Confidence

bpma ProductHub

These words couldn’t be more relevant to product management. Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. With her background in product management and marketing, the lessons, stories and tips she has to convey will be very relevant to you. Here is a recap of some of her most useful lessons: PM Lesson #1: Successful communication is the bedrock of Product Management.

Talk: Creating a Product Strategy

Arpit Rai

I recently spoke at an online event for product managers organized by Pragmatic Leaders. The topic of my talk was creating a product strategy. product-management product-strategy product-roadmapHere are my slides from the talk: [link] And here’s the video of the talk: [link] [link].

Am I a Product Manager or a Product Owner? Part 2

bpma ProductHub

By Ellen Gottesdiener Part 2: 5 Ways to Untangle the Mess In part 1 of this blog, I outlined the confusion between what a Product Manager does and what a Product Owner does. The difference and overlaps between product management and product ownership work illustrated how activities span both strategic and tactical product management. With… Product Strategy

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Product Manager Interview Questions — You Asked, We Answered

280 Group

Last month, we presented the co-hosted AIPMM webinar, Get Hired: Interview Like a Pro for a Product Manager Job (Remotely!). You can view the accompanying blog post to download the Product Manager Interview: How to Get Hired Planner and Workbook. Product Launches.

Digital Transformation and Product Management

Roman Pichler

Recognise the Importance of Product Management. But to take advantage of new and existing digital assets, align them with physical products and services and create a seamless user experience, and increase the overall value created, companies require product professionals—dedicated, qualified product people who look after the digital assets. While these changes are not as deep as introducing a new product management group, they still need to be carefully managed.

Product Manager vs. Product Owner

Roman Pichler

As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates. This sounds like a text-book product management responsibility to me. Nevertheless, the product owner is often regarded as a tactical role focused on managing the product backlog, detailing requirements, and interacting with the development team. Having two different product owner roles makes the confusion worse.

Product Manager vs. Project Manager: Tackling the Differences

280 Group

One of the questions I frequently get asked when training our Optimal Product Management and Product Marketing Training (OPM) course is, “What’s the difference between a Product Manager and a Project Manager?” What is a Product Manager?

Radical Product Strategy

Radical Product

Photo by Randy Fath on Unsplash How to iterate less and achieve more In my recent talks and blog posts , I’ve shared the importance of having a clear vision to avoid common product diseases. And yet, I had caught what I now call the Iteration Epidemic where we try to copy the success of companies that found their success through iteration, trying one strategy after another to find the nirvana of product-market fit. Until now, product strategy has been a fuzzy term?—?you

Product Management Job Titles and Hierarchy

Mind the Product

Since it’s still a relatively new role, there’s a lot of confusion around product management job titles, seniority, and hierarchy. Associate Product Manager. Junior Product Manager. Product Manager. Senior Product Manager.