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Trailblazing Women in Product Management: Aruna Thapa, Senior Director of Product Strategy at IQVIA

280 Group

For our next installment of our Women in Product Management Series, I interviewed Aruna Thapa , Senior Director of Product Strategy at IQVIA Technologies. Our goal with this series is to shine a light on Product Management as an option for women from various backgrounds and experiences. That’s a good thing!

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Product Strategy – Disney’s Hulu Acquisition

280 Group

As a dedicated Disney and Hulu enthusiast, and a passionate product fanatic deeply immersed in the most effective modern product strategies of a product manager, I found myself engrossed in Disney’s recent acquisition, gaining full control of Hulu.

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3 Empowerment Levels in Product Management

Roman Pichler

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

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6 Product Management Nightmares

280 Group

6 Product Management Nightmares Just when you thought your strategy was safe — your product vision clearly defined and your roadmap carefully scheduled and planned — we introduce the new and disturbing PRODUCT NIGHTMARES, coming to you in the form of 50s and 60s B-horror flicks. The remedy?

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Ask the "Right" Questions: Your Analytics-Guided Product Strategy

Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA

Analytics are highly important for product managers - and yet, analytic implementations often fail to actually help us. Analytics are there to answer important product questions, not just to collect data. He'll discuss: Why analytics are important for product managers.

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10 Product Strategy Mistakes to Avoid

Roman Pichler

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.

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The Product Strategy Cycle

Roman Pichler

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.

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How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

Defining the product vision is a high-stakes exercise, which makes it all the more important to avoid some common pitfalls product managers encounter: confusing the company’s vision with their product vision, defining a vision that’s too abstract to be useful in strategic planning, or combining the “what” and the “how” in the product vision.

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Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. Do they contribute to the ultimate vision of your product? First, you'll learn how to make sure your measurements actually align with your product strategy. Are they really truly objective?

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Building User-Centric and Responsible Generative AI Products

Speaker: Shyvee Shi - Product Lead and Learning Instructor at LinkedIn

In the rapidly evolving landscape of artificial intelligence, Generative AI products stand at the cutting edge. These products, with their unique capabilities, bring fresh opportunities and challenges that demand a fresh approach to product management.

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The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

Every product manager has heard, “Keep the customer at the heart of everything you do". But what strategy do managers use to keep the customer and their key problems at the center of the product development process? How do product managers instill this knowledge of the customer across the rest of the organization?

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From Feature Factory to an Outcome-Driven Product Team

Speaker: Matt LeMay - Product Coach and Consultant, Author of Product Management in Practice and Agile for Everybody

Just about every organization is trying to make the shift from "output-focused" product teams (often known as "feature factories") to "outcome-focused" product teams focused on the actual value they can deliver to the business and its customers. You'll learn: How to think of outcomes and output as a system, not a zero-sum choice.

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What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness.

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Five Ways to Use Product Management Best Practices

As you move into the new year you can help your product team prepare for success by exercising those product leadership muscles and implementing product management best practices. Here are our top tips for how you can lay the right foundations and get your product strategy off to a flying start.

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From Whims to Wins: How a Customer-Centric Portfolio Transforms Product Strategy

Speaker: John Mansour - President, Product Management University

You’ve come up with a winning product strategy, everyone’s on board and energized, and you’re halfway down the path to execution only to have it submarined by something someone convinced your leadership was more strategic!