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How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers.
This is the year when Im going to adopt continuous discovery , you might be saying to yourself. Im going to transform my product team and our entire approach to making product decisions! This is why Teresa likes to talk about continuous discovery habits. Whats something you can do today or this week?
Listen to the audio version of this article: [link] Product Strategy Discovery Explained What is product strategy discovery? More precisely, it is the process of developing a product strategy whose implementation will likely create the desired value and impact.
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. ” The problem?
Bring the voice of the customer into your decisions with productmarketresearch. This guide will help you find out how to clearly define your learning objective, create questions to support the objective, build screener questions to get the right audience, and more!
“I get that the continuous discovery habits framework works well for mature products, but does it work for early-stage startups?”. I spent all of my full-time employee experience at early-stage startups (many of them pre-product) and I relied on these same habits to figure out what to build. This question always surprises me.
What is ProductDiscovery? Productdiscovery describes the activities required to determine if and why a product should be developed and offered. This increases the chances of creating a product that users actually want and need and achieving product success. What makes the product stand out?
Why marketresearch is product managers’ secret ingredient for successful products Watch on YouTube TLDR Marketresearch is a key part of product development and management. Introduction In the world of product management and innovation, marketresearch is like a compass.
Leading a product team (or several teams) comes with its own set of challenges that’s often similar to but distinct from the hurdles individual product contributors face. That’s why it’s especially enlightening when you encounter a product leader who is willing to openly share the challenges they’ve faced. Teresa: Okay.
In this eBook, you will learn how to continuously bring the voice of consumers into product and marketing decisions. Find out how to conduct researchsurveys that will allow you to confirm product-market fit, and build and launch better products. Get your copy today!
In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. We are always looking for more product mentors from all around the world. About The Product Mentor. Better Products. Better Product People. View the live stream….
Hello, Product Talk readers! It’s time for another installment of Product in Practice. In this series, we highlight the impressive work that forward-thinking product teams are doing. Find our other Product in Practice posts here. During her tenure as a data scientist, Lisa built two predictive products. Tweet This.
Imagine launching a product feature that no one uses. Because productdiscovery was skipped … or done poorly. Productdiscovery process is the foundation of building successful products. Yet, many teams rush into development without properly testing ideas, leading to wasted effort and failed launches.
Guest Post by: Terri Boshoff (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Nis Frome]. When I joined Wetu in 2014, I was the 7th employee, we had just over 100 companies using our software, we were exclusively available in Africa, and the product was already 5 years old. In most companies, this process is ongoing.
Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker
Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook.
Productdiscovery is critical in identifying workflows, pain points, and user goals that shape successful products. Asking the right productdiscovery questions helps uncover the deeper needs driving user behavior and expectations.
In this short video, I address the most common question I’ve received since releasing my book Continuous Discovery Habits: Why didn’t you include my role in the product trio ? Who should you include in your product trio? Does a product trio exclude everyone else from discovery decisions? Productmarketing managers?
Yet most product managers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a product managers toolbox. Lets talk about whats getting in the way.
A lot of product teams claim to be focused on their users. This is why Teresa talks about continuous discovery in terms of forming new habits. It’s not so much about becoming perfect at continuous discovery (because there really isn’t such a thing). Have a Product in Practice story you’d like to share with Product Talk readers?
Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting
The purpose and value of experimentation (from a scientific and product perspective) is to produce new information. From a productdiscovery/product management perspective, the purpose of experimentation is to focus our efforts on invalidating our assumptions to reduce the risk of developing and going-to-market with the wrong product.
Listen to the audio version of this article: [link] A Product Strategy System The product strategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Having said this, the system in Figure 1 captures the specific product strategy approach Ive created. [1]
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The solution seems obvious: improve your customer research process. The short answer: yes.
A few months ago, fellow Product Talk coach Hope Gurion and I sat down to discuss why there’s no single right way to do discovery. Welcome to “Why There’s No Single ‘Right’ Way to Do ProductDiscovery.” We’re both productdiscovery coaches with Product Talk. Find it here.
How product managers can foster a culture of innovation Watch on YouTube [link] TLDR In this episode of Product Mastery Now, I’m interviewing Chris Elmore, a tech entrepreneur and college professor who helped found Avid Exchange, a unicorn startup that went public in 2021.
Speaker: John Little, Head of Product Marketing, Centercode
When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of marketresearch, strategy, and user testing.
There is no such thing as a universal product design process. Product design process cheatsheet by Prophecy Product Design Cheatsheet is a helpful document created by Prophecy that provides a step-by-step workflow for product development, focusing on 6 key stages of the design process.
This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Cause : A confusion about what an effective product vision is.
Product-market fit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a product manager at an early startup, it’s your job to help your product find that fit. but nothing around how to measure it.
Myth #1: The product owner must ensure that the stakeholders are satisfied. But the value a product creates is ultimately determined by its users: No product will be successful in the long run if it does not solve a specific user problem, create a tangible benefit, or help the users achieve a specific goal.
Speaker: Richard Cheng, Associate Product Manager, Mark43
To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management. Haarthi Sadasivam, Technical ProductMarketing Manager at Looker will join the conversation on best practices.
I’m excited to add Hope Gurion as an official author on Product Talk. She coaches teams using my Continuous Discovery Habits curriculum and is helping me bring the Continuous Discovery Habits workshop to more companies. Good discovery starts with a clear desired outcome. Grow market share. – Teresa.
Product Talk’s North Star metric is to increase the number of product trios who adopt a continuous discovery cadence to their work. This is what inspired Teresa to write the Continuous Discovery Habits book and shift Product Talk to a course-first business. Meet new Product Talk instructor Ellen Brandenberger!
Simplify security • Paragon —Ship every SaaS integration your customers want — Jen Abel is the co-founder of JJELLYFISH, where she and her team have worked with over 300 early-stage founders to learn how to sell, do early customer discovery, and set up a repeatable sales motion on the way to their first $1M ARR.
The canvases listed below can streamline the product design process and will help you consider the bigger picture when doing individual design activities. Value propositions : The products or services that create value for each customer segment. Tips for making the most of Value Proposition Canvas Invest in user/customer research.
Speaker: Lija Hogan, Customer Experience Consultant at UserTesting & Daniele Hohol, Senior Product Manager at UserTesting
Product teams are continuously under tight deadlines to quickly validate new ideas, features and offerings to innovate successfully, ensure productmarket fit, and avoid rework. In this session, you will learn: The critical areas during the product design and development process when you need to reach out to customers.
Most onboarding improvement efforts start the same way: create product tours. However, not every product needs one, and not every product tour is especially helpful. So, how do you know if your product needs a tour? Does your product need a product tour? How to choose product tour UI elements?
The latest TPG Live brought together product leaders to tackle a critical topic: How do we build sustainable and long-lasting products without sacrificing business impact? Sustainability in Product Development: More Than Just an ESG Initiative Sustainability in product management isnt just about reducing waste.
Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. A great way to do this is to mentor and coach people.
Guest Post by: Vivek Karna (Mentee, Session 11, The Product Mentor) [Paired with Mentor, John Masterson]. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . Introduction. Understanding the Role Definition.
Customer discovery is the lifeblood of product teams to identify the most important customer needs to solve next. Often it's the Product and UX members of the trio who take lead on facilitating this discovery. Use Product Management Today’s webinars to earn professional development hours!
Each week I tackle reader questions about building product, driving growth, and accelerating your career. Below, you’ll find what I believe is the most actionable, specific, and straightforward framework for crafting a strategy, for both your product and your company. Subscribe now. So we teamed up to make that happen.
At a product-first company like Intercom, our productmarketing team has always had a crucial role – and over the years, we have often discussed how we approach productmarketing. Of course, not all companies go about productmarketing in the same way.
The term product owner is commonly used to refer to six different product roles in my experience. These are: The original Scrum product owner who owns a product in its entirety and is responsible for maximising the value it creates. The SAFe product owner who owns the product details. Scrum Product Owner.
Product operations is an emerging function. How does it help modern product management organizations to scale effectively? Similar to the emergence of design ops in the last five years, product operations fulfills a need to streamline a scaling function. What product ops is. What Product Managers do.
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