Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

ProductPlan

JUNE 19, 2020

Also crucial is the ability to gain mindshare when trends and new technologies are still in nascent stages. So at some point in every product manager’s job , it’s likely to be a challenge that must be met to be successful. What does a Good Strategy Look Like? Companies don’t start with a product strategy.

Product Strategy 86

Product Strategy Strategy Research Software Technical Review 86

The Product Coalition

DECEMBER 11, 2019

One of the biggest challenges product leaders face is convincing leadership of changes in product strategy. If you can clearly present to leadership that you have product-market fit and stickiness of customers, that’s a strong justification for more focus or resources on the growth side of the equation.

Product Strategy 78

Product Strategy Strategy User Testing Leadership 78

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Roman Pichler

OCTOBER 6, 2020

How might people use the product? What kind of user experience (UX) should the product give rise to? How can the product be built? What architecture patterns and technologies may be used? What measures would help you achieve the desired product performance? Are your competitors launching new products or features?

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

Product Management University

APRIL 8, 2024

Taking the Lead on Market & Customer Knowledge The top-down strategies of your target customers are shaped by the dynamics of their industry as well as current technology trends. It doesn’t make much sense for anyone else to own it because it becomes disconnected from the products, and that’s exactly what you don’t want.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 265

Weak Development Team Product Management Product Manager User Testing 265

Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The five stages of the Product Adoption Curve.

Analytic Tools 59

Analytic Tools Feedback Software Research Software User Testing 59

Userpilot

JULY 27, 2023

Chief Technical Officer : Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. Product Manager The Product Manager’s role is to: Create a product strategy.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

The Product Coalition

AUGUST 14, 2022

For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. I gave my talk on “The Journey to Product-Market Fit” three times within a two week timeframe. But sometimes, as in my case here, it wasn’t the product’s fault.

User Testing 128

User Testing Feedback Software Product Research Customer Feedback 128

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product marketing?

Product Research 96

Product Research User Testing Research Software Feedback Software 96

Roman Pichler

SEPTEMBER 19, 2016

This means that not every product will benefit from Scrum: Products that are maturing or declining won’t benefit from Scrum—at least not to the same degree. Note that your product’s actual trajectory may differ significantly from the one above: it may be much steeper or flatter.

User Testing 285

User Testing Product Research Customer Experience Customer Feedback 285

The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

User Testing 168

User Testing Customer Experience Customer Feedback Product Strategy 168

The Product Coalition

SEPTEMBER 10, 2023

But as a product executive, you must take it to the next level — and this time use it with the entire management team. Image by Denis Doukhan from Pixabay In the CPO Bootcamp we talk a lot about product strategy. One of the things I say about it is that strategy starts with the goals.

Leadership 107

Leadership Strategy User Testing Product Strategy 107

The Product Coalition

FEBRUARY 12, 2024

This particular product review meeting was a breaking point. I struggled to figure out how to run the product review meeting effectively. I worked in healthcare technology at the time. Does it align with how your product will win in the market? As a result, the team struggled with how to prepare. If not, why?

Technical Review 117

Technical Review User Testing Product Research Customer Feedback 117

The Product Coalition

OCTOBER 2, 2022

A coding language you use becomes discontinued and you and your team will have to ramp up on a more relevant coding language to ensure the product functions successfully and performs in the market. The technology world changes fast. It takes time to prioritize something in the roadmap, and it takes time to build products.

Product Management 136

Product Management Product Manager Feedback Software User Testing 136

Sequent Learning

OCTOBER 28, 2018

Each episode is filled with real-world insights from practicing product managers and leaders, allowing you to learn, apply, and succeed in your product management career. To bring your product strategy to light, every product must be validated for product-market fit, prior to launch, and through successive iterations.

User Testing 40

User Testing Product Marketing Feedback Software Analytic Tools 40

Innovatemap

MARCH 17, 2021

I’ve been fortunate to work with countless technology companies in my career, and while I met with an incredible number of women executives, CEOs, marketers and more, I most often saw myself in a room among men. We work with fantastic teams of all stripes,” said Katie Lukes, Principal, Product Strategy at Innovatemap.

Technical Review 111

Technical Review Reporting Tools Leadership Startups 111

The Product Coalition

NOVEMBER 23, 2021

I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. It can easily be backed up with the lean concept of building strategies, measuring impacts, and learning to improve. This brings sustainability when strategies or decisions need to be pivoted to respond to the market changes.

Startups 126

Startups Strategy Technical Review B2B 126

Modus Create

FEBRUARY 6, 2023

As organizations gain digital maturity, one of their profound realizations is that transformation is less about technology and more about culture. This approach might work in stable market conditions, but developing digital products is a different ball game. Product thinking is almost a juggling act.

User Testing 98

User Testing Feedback Software Product Research Customer Experience 98

The Product Coalition

JULY 28, 2020

Having a well-built Product function offers business startups the advantages such as setting up of business objectives, targeting markets to deliver measurable products and services, and prioritizing the goals of the company. Upsell Strategy (upgrade, expand, replace) b. To do so, the activities of the PM include: a.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

Sachin Rekhi

JUNE 25, 2017

I've found the best way for a product manager to learn to develop a vision is to immerse yourself in a collection of compelling product visions as inspiration for your own. Below is a collection of my favorite vision statements from a variety of successful technology companies over the years.

Product Research 167

Product Research User Testing Analytic Tools Product Management 167

Mind the Product

AUGUST 30, 2018

We invite some of the top product thinkers and practitioners from all over the world to share their experiences, insights, and lessons, and now we invite you to watch the entire library of talks! Mastering the Problem Space for Product/Market Fit by Dan Olsen. Critical Thinking for Product Teams by Teresa Torres.

Research Software 152

Research Software User Testing Customer Experience Product Research 152

Userpilot

JANUARY 31, 2022

Before I take a dive into these different product management specializations you should be looking at when building up your product team , it’s worth noting that at their very core, all product managers have the same set of responsibilities and skills. Platform Product Manager. Innovation Product Manager.

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98

The Product Coalition

MARCH 2, 2022

When a company is first starting out, one of its main goals is to find the right product-market fit. You can start upping your engagement game with: A Customer Advisory Board A customer advisory board is an especially good idea for B2B product companies. and actively engaging their customers to find that fit.

User Testing 138

User Testing Customer Feedback Customer Experience Research Software 138

Userpilot

JULY 8, 2021

Best product manager courses for mid-career PMs in 2021. Best product manager courses for advanced/pro PMs in 2021. Product management guides the development of a product at the intersection of technology, UX, and business. What is product management? Product Management Course (paid). Conclusion.

User Testing 70

User Testing Research Software Analytic Tools Feedback Software 70

The Product Coalition

JANUARY 13, 2021

When I first started teaching product management (at IDC’s Adelson School of Entrepreneurship ), I needed a way to break down strategic product thinking into distinct components that would help people understand and focus on one aspect each time. Alternatively, you might have run into this model with a product that is already mature.

User Testing 118

User Testing Definition Product Marketing Marketing 118

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. The meeting point of company and product strategy. Des: Welcome to Intercom on Product.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

The Product Coalition

JANUARY 8, 2023

A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation.

Product Strategy 117

Product Strategy Strategy Research Software Product Research 117

The Product Coalition

NOVEMBER 19, 2020

He’s become passionate about technology and wants to make a career switch. Almost all PM jobs require 3+ years of experience building products. How do these people get into product? Strategies to switch into product management. Associate Product Management (APM) programs. John doesn’t have that.

Technical Review 159

Technical Review Product Management Product Manager Research Software 159

The Product Coalition

DECEMBER 13, 2021

Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. Both product and product strategy should fall in place to make the startup sustainable and help them to grow. What and Why and the inspirational differences that product brings.

Framework 151

Framework Startups User Testing Onboarding KPIs 151

The Product Coalition

FEBRUARY 11, 2024

Alternatively, if for a specific profile none of the categories works well, it could mean that this profile isn’t fitting you or that you might be earlier in your product-market fit journey than you might have thought. If you have a product marketing manager, this is a good opportunity to involve them. Close the gap.

Framework 107

Framework User Testing Customer Experience Definition 107

The Product Guy

SEPTEMBER 10, 2016

Senior Product Manager @ Citrusbyte (New York City) Keywords: Consulting, Design, Product, Strategy, UX [link]. UI / UX Designer @ Citrusbyte (New York City; Multiple Locations) Keywords: Design, Product, Strategy, UI, UX [link].

Customer Experience 87

Customer Experience Product Management Product Manager Management 87

People-First Product Leadership

MARCH 10, 2024

Scenarios where a need for product sense is sought include having the skills and insight to tackle the following: How can you enhance an existing product to better meet customer needs and preferences? What features should be prioritized in a new product to effectively solve key user pain points? None of these questions are easy.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

The Product Coalition

JULY 30, 2023

You can talk about your technology all along, but they need to hear that you understand them and their pains, not that you understand yourself. For example, my strategic consulting clients usually need me when they realize they have a product strategy problem (even if they don’t call it that way). It’s pivot time.

User Testing 110

User Testing Customer Experience Webinar Consulting 110

The Product Coalition

AUGUST 4, 2021

This is sometimes thought of as product/market fit: Key Inputs Before you start Product Discovery, you are going to want (or need) some information. will the technology work at the scale and performance we need? Marketing risk? can we make it work as a business? Technical risk?—?will Financial risk?—?can

Product Research 163

Product Research User Testing Research Software Customer Experience 163