The Product Coalition

DECEMBER 11, 2019

One of the biggest challenges product leaders face is convincing leadership of changes in product strategy. If you can clearly present to leadership that you have product-market fit and stickiness of customers, that’s a strong justification for more focus or resources on the growth side of the equation.

Product Strategy 78

Product Strategy Strategy User Testing Leadership 78

The Product Coalition

NOVEMBER 23, 2021

I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. Create B2B onboarding strategy for a premium organic products for <Startup V> catering to niche user segment focused on wellness, health & lifestyle” Why was it needed to define the problem for onboarding strategy?

Startups 123

Startups Strategy Technical Review B2B 123

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Product Management University

APRIL 8, 2024

Taking the Lead on Market & Customer Knowledge The top-down strategies of your target customers are shaped by the dynamics of their industry as well as current technology trends. That’s how you end up with 10 differing views of the same markets. This is where the value of market owners comes into play.

Leadership 147

Leadership Marketing Product Management Product Manager 147

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. Have you ever investigated a technology product and instantly had a good feeling for what it was?

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The five stages of the Product Adoption Curve.

Analytic Tools 59

Analytic Tools Feedback Software Research Software User Testing 59

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 267

Weak Development Team Product Management Product Manager User Testing 267

Roman Pichler

OCTOBER 6, 2020

What kind of user experience (UX) should the product give rise to? How can the product be built? What architecture patterns and technologies may be used? As it’s notoriously difficult to correctly forecast how much time a bigger piece of discovery work will require, I recommend timeboxing the product discovery work.

Product Research 268

Product Research Technical Review Feedback Software Research Software 268

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

The Product Coalition

AUGUST 14, 2022

For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. I gave my talk on “The Journey to Product-Market Fit” three times within a two week timeframe. But sometimes, as in my case here, it wasn’t the product’s fault.

User Testing 125

User Testing Feedback Software Product Research Customer Feedback 125

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product marketing?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

The Product Coalition

FEBRUARY 12, 2024

This particular product review meeting was a breaking point. I struggled to figure out how to run the product review meeting effectively. I worked in healthcare technology at the time. When reviewing a roadmap with the product team, there are six points I always look for. Does it reflect market needs? If not, why?

Technical Review 114

Technical Review User Testing Product Research Customer Feedback 114

Userpilot

JULY 27, 2023

Chief Technical Officer : Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. Average salary: $196,172/yr. Average salary: $191,286/yr. Average salary: $151,254/yr.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

The Product Coalition

SEPTEMBER 10, 2023

But as a product executive, you must take it to the next level — and this time use it with the entire management team. Image by Denis Doukhan from Pixabay In the CPO Bootcamp we talk a lot about product strategy. One of the things I say about it is that strategy starts with the goals. I’ll start with the former.

Leadership 104

Leadership Strategy User Testing Product Strategy 104

The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

User Testing 165

User Testing Customer Experience Customer Feedback Product Strategy 165

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. The meeting point of company and product strategy. Des: Welcome to Intercom on Product.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Roman Pichler

SEPTEMBER 19, 2016

This means that not every product will benefit from Scrum: Products that are maturing or declining won’t benefit from Scrum—at least not to the same degree. Note that your product’s actual trajectory may differ significantly from the one above: it may be much steeper or flatter.

User Testing 285

User Testing Product Research Customer Experience Customer Feedback 285

The Product Coalition

JANUARY 8, 2023

A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation.

Product Strategy 114

Product Strategy Strategy Research Software Product Research 114

The Product Coalition

DECEMBER 13, 2021

Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. Both product and product strategy should fall in place to make the startup sustainable and help them to grow. What and Why and the inspirational differences that product brings.

Framework 148

Framework Startups User Testing Onboarding KPIs 148

Dear Strategy

JULY 23, 2019

Dear Strategy: “How do I align my product strategy and product roadmap with our technology roadmap, in the face of a strong engineering organization?”. Ahh, the product roadmap… such an overused yet somehow still elusive term! product, price, promotion, and place).

Roadmap 40

Roadmap Strategy Feedback Software Weak Development Team 40

ProductPlan

DECEMBER 30, 2019

Technology pricing can be tricky, particularly for software and services. When there’s no traditional cost of goods sold (COGS) to recoup, the pricing strategy for a SaaS product can go in a lot of different directions. Do you give the product away and try to monetize traffic and users through other channels?

Strategy 55

Strategy Customer Experience User Testing Customer Feedback 55

Userpilot

JULY 8, 2021

Best product manager courses for mid-career PMs in 2021. Best product manager courses for advanced/pro PMs in 2021. Product management guides the development of a product at the intersection of technology, UX, and business. What is product management? Product Management Course (paid). Conclusion.

User Testing 87

User Testing Research Software Analytic Tools Feedback Software 87

The Product Coalition

OCTOBER 2, 2022

A coding language you use becomes discontinued and you and your team will have to ramp up on a more relevant coding language to ensure the product functions successfully and performs in the market. The technology world changes fast. It takes time to prioritize something in the roadmap, and it takes time to build products.

Product Management 133

Product Management Product Manager Feedback Software User Testing 133

The Product HQ

APRIL 20, 2024

Now, prospective product managers are looking for ways to enter into this niche and meet the demand from potential recruiters. How to Become SaaS Product Manager? This guide shares key advice, tips, and strategies to help you become a SaaS product manager. Conduct your market research and determine the product strategy.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

The Product Coalition

JULY 28, 2020

The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values. Upsell Strategy (upgrade, expand, replace) b. Win-Loss Analysis 2. User Retention c.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

Sachin Rekhi

JUNE 25, 2017

I've organized this collection into several sections, starting with product management 101. I then break down the resources into the way I think about what a product manager does, which is drive the vision, strategy, design, and execution of their product.

Product Research 167

Product Research User Testing Analytic Tools Product Management 167

Innovatemap

MARCH 17, 2021

I’ve been fortunate to work with countless technology companies in my career, and while I met with an incredible number of women executives, CEOs, marketers and more, I most often saw myself in a room among men. We work with fantastic teams of all stripes,” said Katie Lukes, Principal, Product Strategy at Innovatemap.

Technical Review 111

Technical Review Reporting Tools Leadership Startups 111

The Product Coalition

JANUARY 13, 2021

When I first started teaching product management (at IDC’s Adelson School of Entrepreneurship ), I needed a way to break down strategic product thinking into distinct components that would help people understand and focus on one aspect each time. Alternatively, you might have run into this model with a product that is already mature.

User Testing 118

User Testing Definition Product Marketing Marketing 118

The Product Coalition

NOVEMBER 19, 2020

Strategies for switching into a product management role when you don’t fit the cookie cutter qualifications. Getting into product when you’ve already started your career Product management requires, above anything else, good judgment. I realized this only as my friend and I talked through strategies he might try.

Technical Review 157

Technical Review Product Management Product Manager Research Software 157

Mixpanel

MAY 3, 2019

Throughout his career, Al has focused on helping companies develop and execute digital strategies to grow their business and stay ahead of the curve. But making this investment early in the process will provide a solid framework to sustain and scale your growth strategy into the future. Last Minute Architecture Changes.

Weak Development Team 53

Weak Development Team Analytic Tools Agile Strategy 53

The Product Coalition

JULY 30, 2023

You can talk about your technology all along, but they need to hear that you understand them and their pains, not that you understand yourself. Once you understand what is it exactly, you can formulate a strategy. When things don’t work, and they need to connect the dots between the product, the go-to-market and the business.

User Testing 107

User Testing Customer Experience Webinar Consulting 107

The Product Coalition

AUGUST 4, 2021

This is sometimes thought of as product/market fit: Key Inputs Before you start Product Discovery, you are going to want (or need) some information. On the other hand, if you’re founding a startup or creating a corporate venture, then you likely won’t have a strategy, OKRs or customer data. Marketing risk?—?is

Product Research 162

Product Research User Testing Research Software Customer Experience 162

Mind the Product

AUGUST 30, 2018

We invite some of the top product thinkers and practitioners from all over the world to share their experiences, insights, and lessons, and now we invite you to watch the entire library of talks! Mastering the Problem Space for Product/Market Fit by Dan Olsen. Critical Thinking for Product Teams by Teresa Torres.

Research Software 149

Research Software User Testing Customer Experience Product Research 149

Product Management University

OCTOBER 10, 2023

My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success. None of your products on their own deliver the broad impact your customers are looking for.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Userpilot

AUGUST 30, 2023

What strategies can you implement to drive acquisition and retention faster? The expert speakers at Product Drive 2023 will answer these and many more questions. But you need a solid strategy and must pay attention to creating mind-blowing user experiences. Product growth speakers. Product marketing speaker.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Userpilot

JANUARY 31, 2022

Before I take a dive into these different product management specializations you should be looking at when building up your product team , it’s worth noting that at their very core, all product managers have the same set of responsibilities and skills. Growth Product Manager. Platform Product Manager.

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98