Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

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Research Software Onboarding KPIs Product Marketing Definition 98

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

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Intercom, Inc.

JANUARY 14, 2021

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. Use it to make better product decisions. Information from the front lines is critical when helping product decision-makers prioritize what to build next.

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The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. Strategy On the strategic side, this means finding out what is unique within a market about a company’s offering, and steering the company and/or its product to position itself in the place that will lead to success.

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Marketing Product Marketing Reporting Tools Product Research 78

Dear Strategy

OCTOBER 15, 2018

Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”. . With that said, what makes this question a little bit different is that the subject here has specifically to do with the technology space.

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PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. Have you ever investigated a technology product and instantly had a good feeling for what it was?

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Product Management University

OCTOBER 28, 2019

That brings us to the subject of influence among product management and product marketing teams. Those who possess more market knowledge wield far more influence than those who don’t. And that market knowledge is the key to leading from a position of strength. Market Knowledge Defined. We learn from them.

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Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

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PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

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Product Marketing Marketing Research Software User Testing 52

Pragmatic Marketing

NOVEMBER 16, 2019

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

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Pragmatic Marketing

NOVEMBER 16, 2019

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

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Reporting Tools Product Marketing Marketing Research Software 70

Bain Public

DECEMBER 20, 2022

When it comes to not wasting opportunities and adding momentum to the product development , it's important to ask the tough question of "Do we have product-market fit?" A lot of companies have product market fit today, but as the market changes and the world evolves, they might not have it in the future.

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Intercom, Inc.

JUNE 1, 2018

In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing. I didn’t have a perfectly mapped out startup marketing strategy. I certainly didn’t have an “acquisition strategy.”

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PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

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Product Marketing Technical Review User Testing Marketing 78

Product Management University

APRIL 8, 2024

Taking the Lead on Market & Customer Knowledge The top-down strategies of your target customers are shaped by the dynamics of their industry as well as current technology trends. That’s how you end up with 10 differing views of the same markets. This is where the value of market owners comes into play.

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Product Management University

APRIL 24, 2017

Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans. 3 Steps to Connect the Dots. Now you’ve got momentum!

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Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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Analytic Tools Feedback Software Onboarding KPIs Product Marketing 95

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

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Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

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Analytic Tools Research Software Feedback Software Product Research 52

ProductPlan

JUNE 19, 2020

In our webinar Product Managers: Treat your Strategy as a Product , Hadrien Raffali discusses the importance of tracking market activity and tweaking plans accordingly. Raffali believes strategy missteps are inevitable if companies aren’t spotting key patterns quickly enough. What does a Good Strategy Look Like?

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Product Strategy Strategy Research Software Technical Review 83

Roman Pichler

OCTOBER 6, 2020

What kind of user experience (UX) should the product give rise to? How can the product be built? What architecture patterns and technologies may be used? As it’s notoriously difficult to correctly forecast how much time a bigger piece of discovery work will require, I recommend timeboxing the product discovery work.

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Product Innovation Educators

MARCH 21, 2022

What product managers need to know about launching products. Today we are talking about go-to-market planning and what is involved in planning the launch of products. He is a technology product leader who has led teams as founder, early hire, and executive at companies including Facebook, Craft.co, and KCG holdings.

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User Testing Marketing Strategy Customer Experience 62

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

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Data Visualization User Testing Analytic Tools Product Strategy 83

The Product Coalition

DECEMBER 11, 2019

One of the biggest challenges product leaders face is convincing leadership of changes in product strategy. If you can clearly present to leadership that you have product-market fit and stickiness of customers, that’s a strong justification for more focus or resources on the growth side of the equation.

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Product Strategy Strategy User Testing Leadership 78

Dear Strategy

JANUARY 14, 2019

Dear Strategy: “How do I evaluate a Product Manager to Product Marketing Manager career transition?”. . In some circles, the roles of product manager and product marketing manager are one and the same; effectively meaning that, for companies that take this approach, one of these titles simply would not exist.

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Dear Strategy

JANUARY 4, 2019

Dear Strategy: “How do I evaluate a job opportunity that moves me from SaaS products to on-premises products but is one of the CEO’s initiatives?”. . SaaS” stands for “Software as a Service” and is a term that refers to any cloud-based software product that is sold on a subscription basis. Listen to the podcast episode.

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Strategy Technical Advisors Reference Definition 53

Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The five stages of the Product Adoption Curve.

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Analytic Tools Feedback Software Research Software User Testing 59

Product Management Unpacked

SEPTEMBER 29, 2021

In my view, the disciplines that drive product success – strategy, planning, marketing, development and operations – are also critical for company success. Establishing and cultivating product-market fit across product category stages – early market, growth, scale and maturity – are important parts of a product manager’s job.

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Product Management University

FEBRUARY 12, 2021

In B2B though, assessing your product portfolio’s S trengths, W eaknesses, O pportunities and T hreats should be an annual ritual. What is a Product Portfolio SWOT Analysis? Identifying market segments where you’re weakest – and understanding if it’s more of a sales and marketing deficiency or product deficiency.

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Data Visualization B2B Customer Experience Customer Feedback 147

Dear Strategy

MARCH 25, 2019

Dear Strategy: “Is 5 years a relevant time frame for your strategy when market trends and industries are uncertain in a volatile market?”. . Back in Episode 13 , I answered a question about choosing the ideal time horizon for a strategy. “Especially in today’s world, every market is volatile to some extent.”

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Userpilot

JULY 27, 2023

Chief Technical Officer : Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. Average salary: $196,172/yr. Average salary: $191,286/yr. Average salary: $151,254/yr.

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Research Software Feedback Software Analytic Tools Onboarding KPIs 90

Userpilot

APRIL 30, 2024

Marty Cagan is a well-known figure in the product management and technology industry. He is perhaps most recognized for his influential work as a consultant, writer, and speaker on product management, particularly within the realm of software and technology companies. Who is Marty Cagan?

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Analytic Tools Research Software Feedback Software Books 89

DevelopmentCorporate

MAY 9, 2024

For seed funding, enterprises must emphasize their visionary foundation and product's market potential, while Series A funding demands proof of product-market fit and effective business model scalability. Moreover, integrating advanced technologies such as AI can enhance the product's appeal to investors.

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Userpilot

APRIL 29, 2024

Customer segmentation enables teams to better understand customer needs and pain points and deliver personalized product experiences t o accommodate them. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. And avoid unproductive marketing campaigns.

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Analytic Tools Research Software Feedback Software Product Research 81

The Product Coalition

MARCH 25, 2023

Airfocus Co-Founder and CEO Malte Scholz talks about what it takes to launch new capabilities that ensure product success. By Tremis Skeete , for Product Coalition Product innovation. A design and engineering approach that has become more important than the technologies that benefit from it. Executing them does.

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Feedback Software Technical Review Development Team Review User Testing 112

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

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Weak Development Team Product Management Product Manager User Testing 267

PMLesson's Ace the PM Interview

MAY 12, 2020

In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. prior PMM experience like developing go-to-market strategy or developing messaging frameworks), that’s great!

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