Product Marketing Product Strategy Travel 
Lenny Rachitsky
FEBRUARY 25, 2025
I worked closely with a seasoned board member to trace this back to a lack of product strategy—both articulated and aligned. With her help, I wrote the first strategy document for Headspace, which eventually led to the complete reimagination of Headspace , maximizing growth for our guided mindfulness product and adjacent spaces.
Modus Create
JANUARY 15, 2025
Jill has experienced product development from all angles, including engineering, product management, product strategy, product marketing, co-founding multiple startups, and leading sales. Outside of work, Jill enjoys running, traveling, and trying new wines with friends.
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Modus Create
MAY 8, 2025
Jill has experienced product development from all angles, including engineering, product management, product strategy, product marketing, co-founding multiple startups, and leading sales. Outside of work, Jill enjoys running, traveling, and trying new wines with friends.
The Product Guy
OCTOBER 9, 2018
I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).
The Product Coalition
OCTOBER 12, 2020
In our world, this would have been considered a great product strategy. As you are reading this, replace Ford’s car with your own product. The target audience in this case was very specific (although very wide, and that’s also an important part of product-market fit). Instead of being special, it was very specific.
Roman Pichler
NOVEMBER 12, 2019
But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product. What’s more, the product people would occasionally visit the development site, and development group members would travel to product management from time to time. Unfortunately, things didn’t go to plan.
Roman Pichler
NOVEMBER 12, 2019
But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product. What’s more, the product people would occasionally visit the development site, and development group members would travel to product management from time to time. Unfortunately, things didn’t go to plan.
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