Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! 5 Steps For Building a Winning Content Strategy 1.

Product Marketing 130

Product Marketing Strategy Marketing White Paper 130

Userpilot

FEBRUARY 13, 2024

Product webinars are a great way of keeping up-to-date with the latest news and trends in product management in an accessible way. We’ve collected some of the best product management webinars for 2024, so you don’t miss out. What is a product webinar?

Webinar 105

Webinar Data Visualization Analytic Tools Feedback Software 105

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Product Beautiful

FEBRUARY 24, 2014

In fact, the Product Team was able to illustrate that in 80%+ of the deals won over the past year, price was not the determining factor. The next time Sales wanted to discount, the Product Team had some data to show that perhaps discounting wasn’t the right strategy. The Impact of Win/Loss Analysis on Product Leaders.

Seminar 61

Seminar Product Research Data Visualization Customer Experience 61

PMLesson's Ace the PM Interview

DECEMBER 13, 2021

The BOLD (Build Opportunities for Leadership & Development) is meant for those business and marketing-related roles. Finally, the APM (Associate Product Manager) is for product management and product marketing management roles. Fortunately for you, however, the company is very transparent.

Technical Review 52

Technical Review Research Software Feedback Software Software Review 52

Userpilot

FEBRUARY 22, 2024

This article examines how to create an exceptional customer support strategy. We take a deep dive into the strategies of successful SaaS businesses and the tools that power your strategy. TL;DR SaaS customer support is the process of assisting customers who use your product. empathy, proactiveness, transparency).

Feedback Software 102

Feedback Software Analytic Tools Customer Feedback Customer Experience 102

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. Venture Harbour’s Influencer Marketing Strategy That Has Led to 9 Successful Businesses.

Research Software 119

Research Software B2B User Testing Customer Experience 119