Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

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Userpilot

AUGUST 29, 2023

A project manager is focused on the completion of a specific project, whereas product managers focus primarily on the long-term vision and evolving a product to deliver value over time. Product management is absolutely critical to securing a product’s success. Champions a customer-centric approach.

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Userpilot

OCTOBER 16, 2022

A minimum delightful product is a variation of the minimum viable product (MVP) (popularized by Eric Ries in his book, ‘The Lean Startup’ ). But rather than focusing on optimizing for speed, the set of features is optimized for customer delight. So how do you create a minimum delightful product of your own?

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Userpilot

FEBRUARY 28, 2023

If you’re wondering what different types of customer feedback are and how to collect them, you’re in the right place! In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions.

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Userpilot

JULY 31, 2023

TL;DR Pendo is a product growth platform for product , marketing , customer success , and UX design teams. It enables businesses to analyze user in-app behavior , collect customer feedback to make data-led decisions, improve user onboarding, and communicate effectively with users.

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ProductPlan

AUGUST 10, 2023

When plotting out our product’s trajectory, there’s a constant tension between two competing mindsets. Where charismatic leaders rally the troops around an ambitious vision with a massive potential payoff. Meanwhile, the slow, steady drumbeat of cautious experimentation and incremental enhancements always makes the product better.

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Userpilot

JUNE 20, 2023

In Step 4, you seek customer insights and run experiments to assess user interest. Popular validation techniques include online surveys , user interviews and focus groups, and fake door tests. A minimum viable product (MVP) is a version of the product with only core features. What are the product goals?

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Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

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Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? You might be wondering, how to compete.

Feedback Software 98

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Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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Ronke PM

AUGUST 16, 2023

Table of Contents Technical Support Customer Success/Relationship Managers Marketing Sales Team Data Scientist Finance UX Researcher UX Designer Content Designers and Conversational Designers Engineering Legal Security (IT) PMO (Product Management Office) (Bonus!)

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Userpilot

APRIL 6, 2023

To avoid falling into the trap, set clear and realistic objectives that are aligned with the product vision. User stories make you focus on solving specific user problems rather than the actual features. Use opportunity solutions trees to align the problems you try to solve with product goals. Book the demo!

Feedback Software 105

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Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers. Understand customer needs.

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Userpilot

JANUARY 29, 2023

Without validating features, it’s easy to create products that aren’t aligned with their vision or are difficult to differentiate. Developing features without validation results in bloated products and unnecessarily drives the cost of development up. Product teams should invest in validation when developing the MVP.

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Userpilot

NOVEMBER 14, 2022

Product planning is the iterative process that prepares every stage of the product development life cycle, from the initial idea through launch and further development. Product planning focuses on the customer and business outcomes that the product should achieve. Stages of product planning.

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Userpilot

JANUARY 14, 2023

Product success is necessary both for the product manager and for the organization to grow. To build successful products, make sure to align the product strategy with the product vision. Continuous product discovery is necessary to keep up with the changes in user and market needs.

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Product Talk

SEPTEMBER 7, 2022

The product trio collaborating on the opportunity solution tree using Mural. Pictured from top to bottom, product manager Sören Weber, product designer Emilio Martins, user researcher Mara Zocco, and product designer Gabriel Hourigan. Many members of the Search & Flow team were regular Product Talk readers.

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Userpilot

FEBRUARY 8, 2022

It also enhances the overall product experience and improves chances of customers reaching the activation then retention stages. In this article, we’ll cover what a product journey map is, why you need it, and how to build one. Product journey maps are a representation of customer interactions with your product or service.

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Userpilot

OCTOBER 13, 2022

To do that, you need to use different differentiators like better quality, superior customer support , better customization, or greater usability. To differentiate your product successfully, conduct market research, track product usage , and collect feedback to identify user needs.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

ProductPlan

AUGUST 10, 2023

When plotting out our product’s trajectory, there’s a constant tension between two competing mindsets. Where charismatic leaders rally the troops around an ambitious vision with a massive potential payoff. Meanwhile, the slow, steady drumbeat of cautious experimentation and incremental enhancements always makes the product better.

Reporting Tools 52

Reporting Tools Feedback Software Product Research User Testing 52

Userpilot

OCTOBER 25, 2022

Strategic Product Management Activities and Tips. Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Goals are important aspects of the product strategy. What is product strategy?

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Userpilot

MARCH 18, 2022

Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand. Good product messages highlight your value proposition and the benefits you promise to deliver to users. What is product messaging in SaaS?

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Userpilot

APRIL 25, 2022

Product leadership involves outlining product vision, developing product-focused strategies, and ensuring their implementation in the organization. The product leader is the first person to get involved in product development and focus on strategy, product-market fit , and customer experience.

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Userpilot

MARCH 27, 2023

Marketing analytics focuses on tracking the performance of marketing campaigns, while product analytics is interested in product engagement and user behavior inside the product. Segment analysis focuses on common qualities shared by similar users. What is product analytics?

Analytic Tools 98

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Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? You might be wondering, how to compete.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? You might be wondering, how to compete.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

MARCH 8, 2022

The book described the common tendency for organizations to focus on features instead of delivering true value for the users, and discussed: How not to turn into a feature factory. How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability.

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Userpilot

JULY 17, 2023

TL;DR A product team structure describes how the business organizes experts from different roles and functions to deliver successful products. The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion.

Analytic Tools 98

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Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Whether you’re an aspiring product manager or an already established product professional, our list will help you reflect on your processes and hopefully improve them. Check out our list!

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Userpilot

AUGUST 10, 2022

A Minimum Marketable Product (MMP) is a more developed version of the MVP and it is ready to be sold to customers. A Minimum Lovable Product (MLP) delivers value to the customers just like the MMP and helps establish long-term relationships with the customers. What’s a minimum lovable product?

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Userpilot

SEPTEMBER 30, 2022

Product analytics is about collecting and analyzing user interactions across the product to understand what drives product adoption and long-term retention. With product analytics, product teams are able to understand and address true customers’ needs and pain points and spot product friction.

Data Visualization 98

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Userpilot

MARCH 13, 2023

What better way to gather customer feedback ? TL;DR A product survey is a tool used by companies to gain valuable insights from customers in a structured way. A SaaS owner or product manager stands to gain a lot from launching a product survey. Building a product survey is more complex than you might imagine.

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Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. What We’ll Cover In Our Customer Retention Guide. TL;DR- 13 Customer Retention Strategies.

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Mixpanel

JUNE 7, 2019

In this blog post I’ll share why we launch features in phases and make customer feedback the primary input for determining readiness. Amazon’s customer obsession principle. Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Creating opportunities. Setting the context.

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The Product Coalition

JUNE 1, 2020

How do you get to know your customers? Understand your customers To be a good Product Manager you need to know what your customers want and which problems, habits and preferences they have. To figure this out, you first define the customer profiles. And how do you develop the ability to communicate with everyone?

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Userpilot

MARCH 22, 2022

“Product experiments allow us to evaluate the impact and as a result, prioritize products,” Alex Levich. Instead of making assumptions, they allow product managers to learn whether customer success rates would improve. In other words: We don’t want to build products and include features that don’t work.

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ProductPlan

DECEMBER 4, 2019

Remember, they’re dealing with board members, investors , and customers who may be applying pressure. Even the boss has a boss, not to mention demanding customers. Redirect some of those customer empathy skills toward your superior. Learning what pain points they’re solving is motivating and will keep any complaints at bay.

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