article thumbnail

Creating a Product Launch Training Program

ProductPlan

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Marketing needs to know the value of the new product. The first internal group to train is marketing. They’re on the hook to generate qualified leads for the new product. Provide accurate pricing estimates.

article thumbnail

Creating a Product Launch Training Program

ProductPlan

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Marketing needs to know the value of the new product. The first internal group to train is marketing. They’re on the hook to generate qualified leads for the new product. Provide accurate pricing estimates.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Decrease Beta Testing Costs by 40%

Centercode

It’s the number one objective driving your product’s success. You need thorough test coverage before release — that is, you need to see how your product’s features and functions perform with real customers in their actual environments. Centercode is uniquely built for beta testing. Product Managers.

article thumbnail

I’ve abandoned “MVP”

Mironov Consulting

After years of struggle, I’m advising all of my clients and product leader coachees to stop using the term “MVP”. Not to stop doing validation, discovery, prototyping or experiments they may associate that that acronym, but to remove the label from all of their docs and presentations and talks. Here’s why….

article thumbnail

How to Measure Software ROI For SaaS Products

Userpilot

Soft ROI comprises qualitative and less tangible benefits , for example, increased productivity from software implemented to improve internal business processes. Userpilot is comprehensive product adoption software with advanced analytics , feedback, and engagement features. Staff onboarding and training costs.

article thumbnail

Two Development Team Configurations I Lobby Against

Mironov Consulting

Product management doesn’t run Engineering; Engineering runs Engineering. And at least in public, Engineering and Product leadership need to be shoulder-to-shoulder , actively supporting each other at every turn. But there are some engineering team configurations that I see as problematic.  So  And the next.  But

article thumbnail

Correlation vs. Causation in Customer Success

Gainsight

As in the drug industry, CS teams could run an A/B test. They could perfectly separate out a set of accounts upon which to test an intervention (e.g., For example, you couldn’t have the test group be the customers who wanted to engage with a CSM (since those might be more likely to stay anyways).