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A framework for product launch success Watch on YouTube TLDR In this episode of Product Mastery Now, I interview James Whitman, author of LAUNCH Code and founder of Growth Guidepost. James shares insights from his research studying companies that consistently launch successful products.
If youve been reading Product Talk for a while, you probably already know that the majority of the stories we share in the Product in Practice series focus on how product teams are adopting continuous discovery habits in their work. Do you have a Product in Practice story youd like to share?
In this episode of How I PM, Michael Ionita, CEO of LFG Solutions and YouTuber, shares practical ways to test your product ideas before writing any real code. Michael’s Four Keys to Testing Before You Build: Run Painted Door Experiments Present a clickable version of a future feature. If users engage, follow up with questions.
A custom ChatGPT model that helps accelerate product innovation Watch on YouTube TLDR In this episode, I interview Mike Hyzy, Senior Principal Consultant at Daugherty Business Solutions. He explains how to conduct an AI-powered design sprint that transforms product concepts into clickable prototypes in just hours instead of weeks.
Nowadays, tech teams are adopting certain processes to enable them to deliver better products faster. Continuous development takes things further by giving product teams more autonomy and freedom to test out their ideas and experiment with new features in production by choosing who they want to test on.
How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers.
December 4th: Continuous Interviewing: Unlock the Power of Story-Based Customer Interviews This webinar is designed to help you better understand what a good customer interview looks like. It’s also an excellent opportunity to introduce colleagues to the concepts of continuous discovery. Don’t miss out— register here !
Tips for managing global innovation projects Watch on YouTube TLDR In this episode of Product Mastery Now, I speak with Jack Hsieh about successful product development strategies. PDMA has been supporting product professionals since 1976, making it the oldest organization dedicated to product management.
A product manager’s guide to breaking free from reactive problem solving Watch on YouTube TLDR In my recent conversation with Doug Hall, master of turning chaos into clarity, we explored how product managers and innovation leaders can break free from reactive problem-solving and create more value through proactive innovation.
These days, a simple A/B test can seem to incorporate the whole alphabet, and making a decision from that data isn't as easy as A, B, C either. How do we know we are testing the right thing? How can we shorten the time it takes to do the tests while gaining larger amounts of data? A Live/On-Demand Masterclass.
I was asked to give a ten-minute overview of my continuous discovery framework and then participated in a fireside chat where the host, Cecilie Smedstad , asked me to go deeper in a few areas. Discovery is a team sport. Its not the exclusive domain of product managers. Its not the exclusive domain of UXers. This is nonsense.
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. ” The problem?
How product managers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.
Every business has a strategic responsibility to improve Conversion Rate Optimization—and the key to improving conversion in your product is to never stop asking questions. If you’re stuck wondering: “What causes most users to leave?” How to shine a light on where customers drop off. New ways to test, learn, and iterate.
This is the year when Im going to adopt continuous discovery , you might be saying to yourself. Im going to transform my product team and our entire approach to making product decisions! This is why Teresa likes to talk about continuous discovery habits. Whats something you can do today or this week?
Introduction to customer satisfaction surveysCustomer satisfaction surveys are vital tools for understanding what customers think, feel, and experience. Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. Don’t worry, we’ve got you.
Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). The great advantage of these tools is that they streamline the creation, distribution, and analysis of NPS surveys.
At this months TPG Live , we explored two of the most persistent challenges in product leadership: How do you build trust and alignment between enterprise users and buyers? How do hybrid product teams stay aligned and effective across time zones and work styles?
Speaker: J.B. Siegel, VP of Client Services, Seamgen
Before a new product or feature goes into development, you have to gauge whether it will be a worthwhile investment. You don’t want to spend time and money building a product that no one will use. But what’s the best way to do so - and how can you get honest insights from your end users? The benefits of user acceptance testing.
How product managers can move from ideas to action Watch on YouTube TLDR In this episode, I speak with Atif Rafiq about how senior product leaders approach strategy development and execution. In this episode, he shares some insights from that workshop and his experience in product leadership.
If youre committed to adopting continuous discovery habits, opportunity solution trees are one of the most important ways to track your learnings and progress. If youre committed to adopting continuous discovery habits, opportunity solution trees are one of the most important ways to track your learnings and progress.
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the user experience. What is UX analytics?
Part 3 (of 3) in the Designing UX Surveys That Work series. In Part 1 , we covered the essential Dos for creating impactful surveys, and in Part 2 , we focused on identifying and eliminating bias in survey questions. Even if youve crafted neutral questions, bias can still creep into your research in other ways.
Speaker: Luke Freiler, CEO and co-founder of Centercode
COVID-era product management is fraught with challenges as companies scramble to adapt their approach to make the most out of the current economic climate. A lucky few companies are ramping up to meet skyrocketing demand for distance-friendly products and services. September 22, 2020 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST.
When making a big change like adopting the product operating model or continuous discovery , how do you tap into the excitement while also controlling the chaos? They’re not talking to customers regularly. Teresa Torres: I think it’s sometimes hard for product leaders to know that this is a problem.
Yet most product managers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a product managers toolbox. Customers dont care about data structures.
In this episode of “ Product Excellence: Insights from Award-Winning Leaders | Strategies for Success ,” Drew Falkman shares the toughest lesson hes learned in product management: the importance of failing fast. What You’ll Learn: Fail Fast, Learn Fast: The value of testing quickly.
Image byauthor Generative AI has just put usability testing insights into the center of product development. Its fair to say that usability testing is now the most valuable research method in your toolkit. About: Zsombor Varnagy-Toth is a Sr UX Researcher at SAP with a background in machine learning and cognitive science.
Speaker: John Little, Head of Product Marketing, Centercode
When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and usertesting.
Trying to adopt the product operating model ? One of the keys to success is remembering that it’s not just about product teams—it’s an organization-wide transformation. In our years as product coaches, we’ve seen how many companies underestimate what’s actually involved in this type of transformation.
In the latest TPG Live session, Driving Impact Through Influence and Experimentation , we dived into strategies product managers can use to expand their influence, foster innovation, and navigate the evolving landscape of product management. Navigating Pushback Resistance to experimentation is a common challenge for product managers.
Productside | Product Management Courses & Training How Product Management Strategy Turns Struggles into Structure We’ve worked with hundreds of teams stuck in reactive delivery cycles, constantly shipping features but never sure if they’re actually moving the needle. It needed a rethink of its product management strategy.
This is every product manager’s nightmare – an onboarding failure that cripples customer retention. But your product doesn’t have to be that way! What is customer onboarding? designed with one goal in mind: to make customers feel valued and supported. What is customer onboarding automation?
Continuous optimization is the key to digital customer experience success. AB Tasty's guide to web optimization provides insights from 50 real-world tests across different industries and channels.
When done right, mobile surveys receive up to 3x higher response rates than traditional web surveys. With 85% of adults keeping their smartphones within arm’s reach at all times, mobile surveys have become the most direct route to gathering authentic userfeedback. What is a mobile survey?
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. But here’s the thing: getting users to say “wow” instead of “why?”
Photo by UX Indonesia This ‘complete’ guide to usability testing follows an overview in my UX research methods playbook articles. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. But what is usability?
There is no such thing as a universal product design process. Product design process cheatsheet by Prophecy Product Design Cheatsheet is a helpful document created by Prophecy that provides a step-by-step workflow for product development, focusing on 6 key stages of the design process. Affinity map example by Maze.
Speaker: Jim Morris, Founder, Product Discovery Group
How can a Product team find that next big idea? It turns out that even ordinary product teams can discover extraordinary ideas. By using the ProductDiscovery Cycle, teams can find new ideas, understand customer pain points, and test solutions quickly and cheaply.
Imagine launching a product feature that no one uses. The team spent months building it, yet users dont see its value. Because productdiscovery was skipped … or done poorly. Productdiscovery process is the foundation of building successful products. Testing Assumptions Before Development 3.
” NotebookLM started as a 20% project and has grown into a product that’s spreading across social media and has a Discord server with over 60,000 users. ” NotebookLM started as a 20% project and has grown into a product that’s spreading across social media and has a Discord server with over 60,000 users.
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty.
Platform Teams and API Teams Need to Do Discovery As youll see, I ran into several challenges along the way. These challenges made it abundantly clear to me that API teams need to be doing far more discovery than they are clearly doing. Others assumed their users were all experienced developers. Do they usability test their API?
Speaker: Teresa Torres, Internationally Acclaimed Author, Speaker, and Coach at ProductTalk.org
Industry-wide, product teams have adopted discovery practices like customer interviews and experimentation merely for end-user satisfaction. As a result, many of us are still stuck in a project-world rut: research, usability testing, engineering, and a/b testing, ad nauseam.
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