article thumbnail

Sustainable Product Strategy: How to Move from Outputs to Outcomes

Amplitude

Roadmapping is at the core of product strategy and product management. As a product person, and the VP of Product at Yesware , I’ve never come to fully embrace the discussion of what each team would deliver, in what sequence and within a long timeframe. You can sell to the future of where the product is headed.

article thumbnail

Intercom on Product: Accelerating your strategy after COVID-19

Intercom, Inc.

And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. Now that the worst seems to be over, what exactly should your strategy look like? If the product isn’t in good shape, R&D needs to prioritize getting it up to speed before focusing on the next thing.

Strategy 228
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

Furthermore, it dilutes the strategic value of your portfolio to the three common markets that use all products together the way you intended. In B2B, you’re usually better off to build your growth strategy on the three common markets until you reach critical mass in terms of market share, wallet share and customer success.

B2B 100
article thumbnail

The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Develop business requirements that are a true representation of your customers’ business goals and priorities from the top down before introducing product requirements. Use customer outcomes as the catalyst for product development and launch to keep everyone focused on value throughout the customer journey. On to product strategy.

Marketing 130
article thumbnail

Product Management System Basics

ProductPlan

Studying competitive products? Who will we want to include in our cross-functional product team? How should we arrange the strategy, brainstorming, and planning meetings for this team? Where will we capture, maintain, and communicate our product strategy? Other methods? Here are just a few examples.

article thumbnail

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

We partner closely to execute betas, maintain our demo environments, better understand pain points and gaps in the product and facilitate product feedback mechanisms to our Product Team. There is so much more to the commercialization of product strategy, which is how I would define product marketing in a nutshell.

article thumbnail

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

We partner closely to execute betas, maintain our demo environments, better understand pain points and gaps in the product and facilitate product feedback mechanisms to our Product Team. There is so much more to the commercialization of product strategy, which is how I would define product marketing in a nutshell.