article thumbnail

Minimum Viable Products: Why You Should Test before Investing in Ideas

The Product Coalition

Minimum Viable Products: Why You Should Test Before Investing In Ideas Let’s analyze the advantages of MVP-based software development. If you look into the problem carefully, you’ll see that all the relevant reasons for failure : changing requirements, weak arrangement, insufficient investment and test activities? a skateboard.

article thumbnail

Product in Practice: Assumption Testing with Engineers at Orion Labs

Product Talk

Engineers will hear different insights during your customer interviews. Ellen is the Senior Director of Product Management at Orion Labs , a B2B company that offers voice communication to teams in industries like hospitality, retail, transportation, logistics, and security. And this is a good thing. Tweet This.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

When You Should Not Listen to Your Customers

The Product Coalition

If somebody had been asked to do research about the year 1800 into how transportation could be improved, what would he have done? Berlyne As product managers, we have all enthusiastically dived into customer feedback, hoping to find insights that will take our product game to the next level.

article thumbnail

Product in Practice: Automating Customer Interview Recruiting at Zonar Systems

Product Talk

Not having enough time is one of the main reasons people say they can’t interview customers every week. For this edition of Product in Practice , we caught up with Dan Clem of Zonar Systems to learn how he set up user interview recruiting and began interviewing customers weekly as a result. But it doesn’t have to. Tweet This.

article thumbnail

Japan Market Entry, what you need to know from a research standpoint

freshtrax

In the beginning of July, I had an opportunity to speak at GlobalSaké’s 7th event of 2021, “Japan and Germany New Markets Entry Strategy ”, to share how important conducting research is prior to entering the Japanese market. Again, researching about Japan and the market space is important for market entry.

article thumbnail

Reading list: Know your customers

Intercom, Inc.

One key aspect of forging these personal relationships is not just that customers feel they have a personal connection with a business, but that businesses can actually benefit from knowing their customers. Knowing their customers like this allows them to adjust depending on those needs. Have you tried talking to your customers?

article thumbnail

Japan vs. US: Cross-Cultural Differences in User Research

freshtrax

User research is not an exception, and it is crucial to devise appropriate methodologies and documents that go beyond direct translation. In this article, I will share key insights on three aspects of user interviews: Recruiting. There is also a major difference in the landscape of user research. Recruiting.