August, 2022

How to Create Your Product Positioning Around “THE BIG WHY”

Product Management University

Let’s say you’re a product marketing manager for a payroll solution. You want to create your product positioning in a way that makes your unique value easy for buyers to understand and even easier for your sales team to articulate. The Typical Approach.

15 Best SaaS Automation Tools To Include in Your Stack


Are you wondering which SaaS automation tool to use for your business? Though automation is essential for business growth , you should choose the right one that suits your budget and meets your requirements.


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398: Why customer experience is part of a product manager’s responsibilities – with Natashya Narkiewicz

Product Innovation Educators

How product managers can understand their customers better than anyone else. If you have listened to me before, there is a good chance you’ve heard me say we need to fall in love with the customer’s problem, not our solution.

Empathy in Product Management

Roman Pichler

Listen to this article: [link]. What is Empathy and What is It Not? Empathy is our capacity to understand other people’s feelings and needs, to take the perspective of another person. Empathy entails a warm-hearted, open, and kind attitude.

Monetizing Analytics Features: Why Data Visualization Will Never Be Enough

Five years ago, data visualizations were a powerful way to differentiate a software application. Today, free visualizations seem to be everywhere. Two trends are forcing application providers to rethink how they offer analytics in their products.

Inform Your Product Roadmap and Prioritize Your Backlog with Customer Feedback Data


In this video , Melanie Fox, Product Manager at Apptentive and Lu Reed, Senior Product Manager, share a practical demonstration of how to use customer feedback to validate and support product roadmap decisions.

More Trending

5 Types of Research Performance Every UXR Team Can Avoid

dscout People Nerds

Research performance gives the appearance of offering credible research with none of the actual benefits. Here’s how to spot and prevent it

Easier Product Development Decisions and Why Backlogs Might Slow You Down (Day 3)

Johanna Rothman

I'm halfway through this week of working through my too-high WIP. So far, I exposed my WIP and talked about how I planned to use continuous flow in Part 1. Part 2 was about cycle time and using Cost of Delay to make easier decisions.

The Ideal Ratio of Product Managers to Product Owners to Engineers

Product Management University

It’s the $64,000 question. What’s the ideal ratio of product managers to product owners to engineers? Here’s the short answer. There isn’t a one-size-fits-all ratio. Here’s the other thing. There are numerous surveys that publish ratios based on the responses.

Trailblazing Women in Product Management: Lisa Yokoyama, Head of Product for Amex Digital Labs at American Express.

280 Group

For our next installment of the Women in Product Management Series I interviewed Lisa Yokoyama, Head of Product for Amex Digital Labs at American Express. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into Product Management? .

How to Gain a Competitive Edge: A Deep Dive Into Supplier Diversity Programs

Speaker: Rod Robinson - SVP of the Supplier Diversity Practice, Insight Sourcing Group

In this exclusive webinar, Rod Robinson, SVP of the Supplier Diversity Practice Lead & Center of Excellence, dives into the key benefits corporations are seeing emerge from their supplier diversity programs and how you can gain invaluable competitive advantages with a supplier diversity program of your own.

Distraction at work is a symptom of dysfunction. Here’s how to fix it.

Nir Eyal

It seems we’re all checking our phones constantly these days. But all that time spent on our phones leaves little time for anything else. We need time to think in order to come up with novel solutions to our business challenges. The post Distraction at work is a symptom of dysfunction.


Customer Love Stories Podcast: Episode 12


In this episode of Customer Love Stories, Robi Ganguly, CEO and Co-founder of Apptentive, discusses customer love with Shawn Green, Director of Product Management at Boom Entertainment. They talk about these keys to building products customers love: Earning and keeping trust.

Learnings from London: Marty Cagan on making products customers love

Mind the Product

We are only nine weeks away from our flagship event, #mtpcon London! What’s more, it’s 10 years old this year, with the first-ever #mtpcon happening in October 2012.

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Big Hairy Audacious Goals (BHAGs) Using Outcome-Focused Portfolio Roadmapping


Executive Summary A BHAG (pronounced “bee hag”) stands for Big Hairy Audacious Goal. It’s a simple yet powerful phrase that teams immediately connect with.

CCO + CMO: A Winning Partnership for Accelerated CX Growth

Find out how collaboration between a CMO and CCO can enhance the customer experience and drive business growth in this new ebook.

Market Fit


By Martina Lauchengco The Market Side of Product/Market Fit I see so many companies find an initial beachhead of customers, think they have product/market fit, and then find their growth stalling. It’s never about just one thing. But it’s often because not enough attention was paid to market fit. Discovering the product and its market. The post Market Fit appeared first on Silicon Valley Product Group. Product

From Outputs to Outcomes, Achieving Success with OKRs

280 Group

Perception of the Product Manager . I’ve worked in the product space for almost 20 years. In every organization, I’ve been a part of, one of the biggest challenges I see Product Managers (PMs) face is perception.

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8 Productivity Hacks You Can Do in 30 Minutes

Nir Eyal

Got a few minutes? Then why not use them to implement these quick fixes that cut distraction and aid productivity? I uncovered these productivity fixes while researching how to combat distraction and increase productivity for my book Indistractable, and I’ve relied on them ever since.

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The Ultimate Guide for Improving Mobile Customer Experience


For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. We turn to our phones first in many circumstances, especially when we’re out and about.

Modern Data Architecture for Embedded Analytics

Data has gone from a mere result of applications & processes to being crowned king. Picking the right avenue to data architecture depends on your organization’s needs. Development teams should build in stages, starting with a task that can be solved.

Data management: store and share

Mind the Product

In the second of this two-part series on data management we look at how the data you collect should be presented and shared with stakeholders and why getting this right is important.

Mentorship In Everyday Interactions

Apurva Garware

Google defines a mentor as “someone who helps you see a clearer path, beyond obstacles, uplifting and guiding you towards your goals

Sprint Review – Make it Much More Than a Demo…

Agile Velocity

In a previous post in our Scrum Assessment Series , we shared some ideas to help catalyze engaging sprint reviews. Here, we take a deeper dive into the topic of awesome Sprint Reviews. Creating Feedback Loops.

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Featured Product Management Consultant: Bill Haines

280 Group

How and why did you break into Product Management? . Having started my career as a beer marketer, I needed some way to redeem myself! . My time with Anheuser-Busch was a great learning experience which soon led me to become partner in a Mar-Com firm , leading the creative teams.

Customer Preferences: How Community Can Deliver a Simplified Experience

Your customers want a simplified customer experience. Make sure you give it to them with community. Download the whitepaper to learn more!

Special: Stopping the confusion of Jobs to be Done (JTBD)- with Tony Ulwick

Product Innovation Educators

Misconceptions about Jobs to be Done – for product managers. Today we are talking about a popular and often misunderstood product management tool—Jobs to be Done (JTBD). Joining us is the originator of Jobs to be Done, Tony Ulwick.

Customer Love Stories Podcast: Episode 12


In this episode of Customer Love Stories, Robi Ganguly, CEO and Co-founder of Apptentive, discusses customer love with Shawn Green, Director of Product Management at Boom Entertainment. They talk about these keys to building products customers love: Earning and keeping trust.

Launching new products inside Shopify – Ben Sehl on The Product Experience

Mind the Product

It seems like everyone on the product scene is about launching brand new products in large organisations, however on this weeks podcast, we speak with Ben Sehl, Senior Product Lead from Shopify to hear his thoughts on doing this in the most effective ways. [.]

What to avoid in product discovery

Jan Raz

Jan Raz, Senior Product Director for B2B Portfolios, discusses the best way to handle new product discovery

Blueprint to Modernize Analytics

The longer you wait to modernize your application’s analytics, the longer it will take for you to realize this value. A blueprint helps you define your new solution, plot out how to get there, and determine what you’ll need in terms of time and resources.

Gestalt Principles in UX/UI Design

The Product Coalition

How to Create a Stunning UX/UI Design Using Gestalt Principles The laws of psychology in design. The design of applications is based not only on aesthetic perception but on scientific laws as well.

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Our Top 3 Takeaways From the 2022 Gartner® Market Guide for Customer Success Management Platforms


In the decade since Gainsight created the customer success (CS) category, the industry has matured from a reactionary stance, answering post-sales and services needs, into a proactive and sophisticated revenue-generating machine. .

How to Improve Existing UXR When You're Hired as the First Researcher

dscout People Nerds

Coming in as the first official UX researcher is no easy task. Finding a way to include all voices will help pave the path forward

UX 86