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The Definition of Product Management Is Shrinking. It’s Not Good!

Product Management University

The definition of product management has been changing and evolving over the past 10 years and I’m not sure it’s for the better. I make it a regular habit to have conversations with product management directors and VPs. It keeps me current on the landscape of the product management profession without any slant or bias to what we do.

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Why designers fail to integrate into Agile teams

UX Planet

Prescriptive Agile frameworks make it hard for designers to add valuable contributions to the team. Desperate to find an alternative to our ineffective process, I stumbled upon Agile and it blew my mind. But in my new Agile team, I was designing fragments that felt incomplete. In 2011 I was a UX Designer in a design studio.

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Why is Agile Still Being Treated as Gospel?

The Product Coalition

Agile just turned twenty-one, but don’t put away that fake ID yet. Ever since the Agile Manifesto was written in 2001, the concept of becoming more efficient by embracing iterative delivery models and “learning-on-the-go” has captivated senior executives to junior project managers alike.

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What is Agile UX? Methods & Process

UX Planet

Agile UX is a design methodology based on the principles of Agile software development. Agile is a proven software development approach that emphasizes flexibility, collaboration and efficiency. Agile UX adopts the same values, reframed in the context of digital design projects. What is the Agile UX Process?

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Why Scrum? A Product Owner’s Guide to Agile Success

CardBoard

Balancing requirements, managing deadlines, and aligning stakeholder expectations are just a part of your daily routine. It’s a practical, hands-on framework that’s designed to make your role as a product owner more manageable and more effective. So, what’s the difference between Agile and Scrum?

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When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Engages in market-sensing activities to determine the future of the product.

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Why Marketing Should Go Agile

Pragmatic Marketing

Marketing has changed more in the last five to seven years than at any other time during my career. Despite all this change, many of the core processes of marketing remain unchanged. Some marketers, including myself, are taking a different approach—one based on agile development. What Is Agile Marketing?

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