Intercom, Inc.
AUGUST 18, 2021
“First developed in 2001 by Fred Reichheld, NPS quickly became a key metric in all sorts of industries, an agreed measure of customer loyalty” First developed in 2001 by management consultant Fred Reichheld, NPS quickly became a key metric in all sorts of industries, an agreed measure of customer loyalty.
Mironov Consulting
JUNE 16, 2022
COVID, global supply chain issues, war in Ukraine, inflation, energy supply disruptions, virtual currency meltdown… pick your precipitating event. A I remember major tech downturns in 1985, 1992, 2001 and 2008. Especially Especially 2001. I Feels like 2008 to me.
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Pragmatic Marketing
AUGUST 17, 2014
Marketing has changed more in the last five to seven years than at any other time during my career. Despite all this change, many of the core processes of marketing remain unchanged. Some marketers, including myself, are taking a different approach—one based on agile development. What Is Agile Marketing?
CardBoard
OCTOBER 6, 2023
We’ll explore the roles, artifacts, and events that make Scrum what it is. Scrum Events: The Rhythm of Work Scrum is structured around regular events for planning, review, and retrospection. The Five Principles of Scrum: The Foundation of Success Scrum is more than just a set of roles, artifacts, and events.
freshtrax
AUGUST 3, 2021
Also, in one Japanese startup event, the percentage of female speakers was less than 5%. According to Amy Jin , who spoke at an event by Startup Grind on Women’s Leadership , there are more CEOs named Mike than women CEOs in the world. She’s developed a reputation as a “marketer who hears the voices of young girls around Japan.”
The Product Coalition
MAY 15, 2019
As the name the “Brand Men” suggest the origins of Product Management was truely in marketing. Largely contained to that area, Product Managers were focused on product sales through pulling promotions, price and marketing levers, largely leaving the development of the actual product to others.
Product Innovation Educators
JANUARY 22, 2018
In his recent book, The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation , he studies other companies who have won their market using a similar approach. How companies have innovated close to their core to create market success. In 2001, he came out with the iPod and iTunes. Why was that?
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