Network effects and Feedback loops?—?the Betamax and VHS story
The Product Coalition
OCTOBER 9, 2018
Network effects and Feedback loops?—?the The videotape format war between VHS and Betamax has since become a marketing strategy case study favourite. Sony appeared well placed to achieve its strategy of creating a single (but not so open) industry standard. a VCR) in the home. So what went wrong?
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